Food safety attorney Bill Marler's presentation at the 2011 Grocery Manufacturers Association Foodborne Illness Litigation Conference in Chicago in which he reviews the history of foodborne illness policy in the United States and how the culmination of numerous factors ultimately lead to the passage of The Food Safety Modernization Act in 2010.

1. Food Safety Modernization Act A Bit(e) of History

2. In The Beginning The Pure Food and Drug Act of June 30, 1906 was the United States Federal Law that provided federal inspection of meat products and forbade the manufacture, sale, or transportation of adulterated food products.

3. The Jungle’s Unintended Consequences “Pierces the thickest skull and most leathery heart.”Winston Churchill "I aimed at the public's heart, and by accident I hit it in the stomach.”Upton Sinclair

4. Food Safety By The Numbers The CDC estimates that 48 million foodborne illness cases occur in the United States every year. At least 128,000 Americans are hospitalized, and 3,000 die after eating contaminated food.

5. Northwest Connection 1992 and 1993 Over 600 people sickened in six States Mostly children 50 acute kidney failure 4 deaths

6. A Bit(e) of History

7. A Bit(e) of History

8. Foodborne Illness Impacts Us All

9. Impact On Public Policy "In the case of E. coli O157:H7 and raw ground beef, the only satisfactory public health goal is to eliminate contamination. Michael Taylor FSIS 1994

10. Public Involvement S.T.O.P. C.S.P.I. Make our Food Safe

11. The 1994 Revolution Politics and Philosophy Matter

12. 2006 – Magic Moment? Spinach –205 sickened and 5 deaths Peanut Butter – 746 sickened and 3 years of product recalled House and Senateparty switch

13. Well, Not Quite So Fast 2007 E. coli-poisoned(hamburger) paralyzed dancer – Front Page of New York Times and a Pulitzer Prize 2009 E. coli-poisoned(cookie dough) mother of six – Front Page Washington Post

14. What About Industry? Tomato, errr, Pepper Outbreak PB 2 - $1 Billion in Recall and Economic Losses

15. 2009 – The Magic Moment Consumers and Industry Coming Together

16. Well, Not So Fast

17. When Comedians Get Involved

18. Working To The End

19. “WE” Won!

20. Well, Not Quite Yet "I would not identify it as something that will necessarily be zeroed out, but it is quite possible it will be scaled back if it is significant overreach," said Rep. Kingston, who is likely to become chairman of the subcommittee when Republicans assume control of the House in January. "We still have a food supply that's 99.99 percent safe," Rep. Kingston said in an interview. "No one wants anybody to get sick, and we should always strive to make sure food is safe. But the case for a $1.4 billion expenditure isn't there."

21. What Are You Doing In 2011?

25. To Learn More Marler Clark, The Food Safety Law Firm 1301 Third Avenue, Suite 2800 Seattle, WA 98011 1-206-346-1888 www.marlerclark.com www.marlerblog.com