Wrapping up an exchange semester spring 2010 in Paris. Presentations have been a nimble tool for summarizing what I have learned during a certain period of time.
5. 18.1.2010 PGSM
242 Rue du Faubourg Saint-Antoine, 75012 Paris, France
Thursday, October 28, 2010
6. “Je m’appelle Markus. Je suis Finlandais. Je viens de
Nokia. Cette ville est au sud de mon pays. J’Habite a
Paris. J’etudie la marketing. Je suis etudiant a la
univercite de Tampere, Tamk. J’ai deux soeurs et mére
et pére dans ma famille. Je suis nèe le vingtdeux mars
Milleneuf quatrevingtsix a Nokia. J’ai vingtquatre ans.
J’ai ces cheveux blonds et raides et les yeux verte. Il fait
1 mètre 80 (quatrevingt) et pèse 75kg. J’ai une lunettes.
Il porte un gris t-shirt et un jeans. J’aime prendre des
photos de personnes. J’aime ecouter de la musique
electronique. Je n’aime pas ecouter la musique pop
finlandaise. J’adore la course á pieds dans les parcs. Ma
journée typique. D’abord je me léve á 6 heures. Après je
FRENCH FOR BEGINNERS
Thursday, October 28, 2010
7. BRANDING FOR LUXURY PRODUCTS
BRIC countries
Bang & Olufsen, Burberry
Competition mapping, POP / POD
Salience
Resonance
ImageryPerformance
FeelingsJudgements
GRIFFE
MASTIGE
LUXURY
UPPER RANGE
Thursday, October 28, 2010
8. BUSINESS ETHICS
Lobbying in Brussels
The Hall / Hofstede Model
PESTEL analysis
Corporate Veil
= increasing the common knowledge
Thursday, October 28, 2010
9. ADVERTISING AND PROMOTION
1. Situation analysis
2. Setting one object
3. Target definition
4. Selecting key message
5. Creative concept
6. Media selection
STRATEGIC PLANNING:
Thursday, October 28, 2010
10. INNOVATION AND NEW PRODUCT DEVELOPMENT
PEOPLEAmazing world of people
SET -> POG
ROCI
GIGO
EMOTION
is the key
Thursday, October 28, 2010
11. [ what’s important today ]
- New ideas
- Thinking/ thinking different
- Taking risks....exploring.....participating
> FLY
Thursday, October 28, 2010
12. VALUE OF
YOUR BODY
“Eat food. Not too much.
Mostly plants.”
- Michael Pollan
Thursday, October 28, 2010
13. NUTRITION
Brendan Brazier - Thrive in 30
White Brown BL578 (R.I.P)
Organic, Green, Liquids, PH Balance
5 devils:
White sugar, white flour, white salt
Trans fats, food additives
Stress, digestion
“Listen to your body”
Thursday, October 28, 2010
14. EXERCISE
>> 17.7.2010 Hämeenlinna Half Marathon
Break a sweat everyday!
2450m -> 2820m
“The bowel movement”
Thursday, October 28, 2010
36. “Insanity: doing the same thing over and
over again and expecting different results.”
- Albert Einstein
“What is the great revolution in science of the
last 10, 15, years? It is the movement from the
search for universals to the understanding of
variability.” - Malcolm Gladwell
Thursday, October 28, 2010
37. “If people never did silly things,
nothing intelligent would ever get done.”
- Ludwig Wittgenstein
“Saying no to loud people gives you the
resources to say yes to important
opportunities.” - Seth Godin
Thursday, October 28, 2010
38. “We are all potentially free to know, go, do
and be whoever we want to be.”
- Funky Business
“More products; more markets; more people;
more competition. More is the fact of life.”
- Funky Business
Thursday, October 28, 2010
43. TWO DIFFERENT LANGUAGES
TOP CHALLENGES
ADAPT TO A NEW CULTURE
STEP UP FORTH AND BELIEVE MYSELF
LEARN TO SAY “NO”
AVOID STRESS - BE AN OPTIMIST
Thursday, October 28, 2010
44. AFTER EXCHANGE
24.4.2010 Goal setting
TRAVEL: 31.12 2010 4 NEW COUNTRIES
SCHOOL: 1.9.2010 THESIS READY AND 205 ETCS
WORK: 1.10.2010 JOB IN AN AD AGENCY
LIFESTYLE: MINIMALISM - SELL 50% OF UNNECESSARY
STUFF - MAKE YOUR LIFE AS PORTABLE AS YOU CAN
Thursday, October 28, 2010