Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (http://solidq.com/sqj), become a paid video presenter, secured speaking at SAS Global Forum and Microsoft TechEd, and earned credit toward the Microsoft MVP annual award. This presentation introduces the basic elements for 2012 of a successful web strategy, starting with discovering your own best personal focus given current market needs. Mark includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook).