Presented at SQL Saturday 108 Redmond, WA -- This presentation introduces SQL Server Data Mining (SSDM) for SQL Server Professionals based on the speaker's past presentation for Microsoft TechEd. Starting with SQL Server Management Studio (SSMS), the demo includes the interfaces important for professional development, including Business Intelligence Development Studio (BIDS), highlighting Integration Services, and PowerShell. The interactive demos are based on Microsoft's Contoso Retail sample data. Finally we will evaluate where Microsoft data mining can help you in a practical business environment, which may include Oracle and SAS.
SQL Saturday 108 -- Enterprise Data Mining with SQL Server
1. Enterprise Data Mining
with SQL Server
Mark Tabladillo Ph.D.
Microsoft MVP
MarkTab Consulting http://marktab.com
Blog http://marktab.net/datamining Twitter @marktabnet
SQL Saturday 108 Redmond, WA
February 25, 2012
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3. About Mark Tabladillo
20 Years in Atlanta, Georgia
Consulting since 1998; Incorporated 2003
Part-Time Faculty at University of Phoenix
SAS and Microsoft Expert
Presenter since 1998 at conferences like Microsoft
TechEd and SAS Global Forum
Taught statistics at undergraduate and graduate level
Blog: http://marktab.net @MarkTabNet
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14. Outline
Contoso Retail and Fundamentals
Enterprise-Level Data Mining Demo for
SQL Server
What is my next step?
15. What is Contoso Retail?
Demonstration dataset for SQL Server
Database Engine and Analysis Services
http://www.microsoft.com/downloads/en/details.aspx?displaylang=en&FamilyID=868662dc-187a-
4a85-b611-b7df7dc909fc
16. What are the fundamentals?
‘Readin’
Arithmetic Reading
‘Ritin’
Writing ‘Rithmetic
17. What Enterprise Tools support Data Mining?
SQL Server Management Studio (SSMS)
Business Intelligence Development Studio
(BIDS)
SQL Server Integration Services (SSIS)
PowerShell version 2
28. What is my next step?
SQL Server 2008 R2 Enterprise
(includes database engine, Analysis Services,
SSMS and BIDS)
http://www.microsoft.com/sqlserver/2008/en/us/trial-
software.aspx
Microsoft Office 2010 Professional
http://office.microsoft.com/en-us/try
PowerShell 2.0
http://support.microsoft.com/kb/968929
Data Mining Portal and Blog
http://www.marktab.net
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32. Conclusion
Data mining leaders can tackle enterprise
data mining challenges with
SQL Server Management Studio
Business Intelligence Development Studio
PowerShell version 2
Become leaders of leaders of leaders
33. Where Can I Find More Information?
http://marktab.net Data Mining Resource
http://marktab.net/datamining Data Mining
Blog
http://sqlserverdatamining.com SQL Server
Data Mining
http://technet.microsoft.com Microsoft’s
TechNet
35. Abstract
This presentation introduces SQL Server Data Mining (SSDM) for SQL
Server Professionals based on the speaker's past presentation for
Microsoft TechEd. Starting with SQL Server Management Studio
(SSMS), the demo includes the interfaces important for professional
development, including Business Intelligence Development Studio
(BIDS), highlighting Integration Services, and PowerShell. The
interactive demos are based on Microsoft's Contoso Retail sample
data. Finally we will evaluate where Microsoft data mining can help you
in a practical business environment, which may include Oracle and
SAS.
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