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Cutting Through The Hype,[object Object],HR and Social Media,[object Object]
Cutting Through The Hype - HR and Social Media
[object Object]
 10M+ messages of support
 150+ live events
 Helped over 2,000 people find jobs3,[object Object]
Success Stories and Failures Raise Questions For HR Professionals,[object Object],4,[object Object]
“These people f---ed me over”,[object Object],“Now they’re trying to show that they’re not the doofusus* they are”,[object Object],*“Doofusus” may cost her $10M due to non-disparagement clause,[object Object],5,[object Object]
Agenda,[object Object],6,[object Object]
Agenda,[object Object],7,[object Object]
About the Survey,[object Object],Online survey offered to HR communities,[object Object],856 respondents used in analysis,[object Object],Biases and imperfections:,[object Object],HR-centric view,[object Object],Respondents likely more social media savvy,[object Object],8,[object Object]
Survey Respondent Profile,[object Object],9,[object Object]
Survey Respondent Profile,[object Object],10,[object Object]
Survey Respondent Profile,[object Object],11,[object Object]
About the Survey – Use Profiles,[object Object],Survey questions referred to several social media profiles,representing “eras” of social media use,[object Object],Giver,[object Object],Stimulator,[object Object],Taker,[object Object],[object Object]
 Rarely participate in online discussions but consume the content and activities of othersUse Example: HR watching and searching Twitter streams to monitor what employees and candidates are saying about the organization.,[object Object],[object Object]
 Actively interacting with other online participantsUse Example: Marketing teams blogging and tweeting about a new program, product or service launch.,[object Object],[object Object]
 Establish forums for others to discuss topics and/or create environments where opinions can be actively voiced  Use Example: Product development teams posting product challenges while customers and users offer suggestions and feedback.,[object Object],12,[object Object]
Survey Respondent Profile,[object Object],13,[object Object]
Survey Respondent Profile,[object Object],14,[object Object]
Survey Respondent Profile,[object Object],15,[object Object]
Survey Respondent Profile,[object Object],16,[object Object]
5 Key Takeaways,[object Object],17,[object Object]
5 Key Takeaways,[object Object],18,[object Object]
Key Takeaway #1,[object Object],Current State of Social Media and HR,[object Object],Most are interested in doing more, rather than less, with social media,[object Object],Most HR professionals are not questioning whether they should use social media…,[object Object],Only a small percentage are concerned about assessing risks,[object Object],…Rather, they want to know how much to use it and how to measure the benefits,[object Object],19,[object Object]
Key Takeaway #1,[object Object],Current State of Social Media and HR,[object Object],Perceived benefits are not that high and vary widely across metrics,[object Object],20,[object Object]
Key Takeaway #1,[object Object],Current State of Social Media and HR,[object Object],Majority of respondents are concerned about having a social media policy,[object Object],21,[object Object]
Key Takeaway #1,[object Object],Current State of Social Media and HR,[object Object],Most are planning to increase their use of social media – either a lot or a little,[object Object],22,[object Object]
5 Key Takeaways,[object Object],23,[object Object]
Measuring Social Media ROI,[object Object],Key Takeaway #2,[object Object],Most wish they could measure, but are not currently doing so,[object Object],24,[object Object]
Key Takeaway #2,[object Object],Measuring Social Media ROI,[object Object],Those who measure, or want to measure, ROI perceive more benefit,[object Object],It could be that measuring ROI causes you to perceive more benefit…,[object Object],…but even interest in ROI generates more perceived benefit,[object Object],25,[object Object]
5 Key Takeaways,[object Object],26,[object Object]
Ownership of Social Media,[object Object],Key Takeaway #3,[object Object],HR is not a functional leader when it comes to owning or using social media,[object Object],HR is rarely the sole owner of social media policy and strategy for organizations,[object Object],27,[object Object]
Ownership of Social Media,[object Object],Key Takeaway #3,[object Object],HR is not a functional leader when it comes to owning or using social media,[object Object],Over 65% of respondents said their HR function either didn’t use social media or only functioned as a taker profile,[object Object],28,[object Object]
Key Takeaway #3,[object Object],Ownership of Social Media,[object Object],Multi-functional ownership of social media produces highest perceived benefit levels across metrics,[object Object],high,[object Object],Impact of Ownership Structure,[object Object],low,[object Object],29,[object Object]
5 Key Takeaways,[object Object],30,[object Object]
Key Takeaway #4,[object Object],Cross-Organization Use of Social Media,[object Object],If you can’t go “all the way”, focus on one function’s proficiency,[object Object],Third level of benefit occurs when all functions are using social media as stimulators,[object Object],Second level of benefit is achieved when many functions are using social media, in any way,[object Object],First level of benefit is achieved when one function becomes a stimulator,[object Object],However, the total difference between the three “peaks” is not that large.  Therefore, focusing on getting one function to high social media proficiency is likely more important than ensuring all functions are social media power users,[object Object],31,[object Object]
Key Takeaway #4,[object Object],Cross-Organization Use of Social Media,[object Object],The same trends are seen across all areas of metrics,[object Object],32,[object Object]
Key Takeaway #4,[object Object],Cross-Organization Use of Social Media,[object Object],The same trends are seen across all areas of metrics,[object Object],33,[object Object]
Key Takeaway #4,[object Object],Cross-Organization Use of Social Media,[object Object],The same trends are seen across all areas of metrics,[object Object],34,[object Object]

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Cutting Through The Hype - HR and Social Media

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  • 5. 150+ live events
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  • 44. 25% use full or partial restrictions on social media use in the organization
  • 45. 9% using training strategies
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