Anthem Worldwide's Brian Brown, Kyle Studstill and Mark Silva recap impressions from the 2012 SXSW Interactive event in Austin.

1. Emerging Platforms & Brand Strategies
with Mark Silva, Brian Brown & Kyle Studstill of ANTHEM Digital
FRIDAY 03.30.12

2. OUR FOCUS AT SXSW
★What were the themes of interest developing in the SXSW
community?
★What was our impressions of the overall culture?
★What were the emerging apps & platforms?
★What were brands & agencies doing?
Proprietary and Confidential ©2011 ANTHEM! World Wide, Inc. All Rights Reserved

3. SO WHAT KEY
THEMES HAVE
SURFACED?
©2012 Schawk, Inc. All Rights Reserved

4. THEME: AROUND
THE “EVENT” IS MORE
THE CONFERENCE THAN INSIDE
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5. COMPELLING KEYNOTES

6. EXHIBITS

7. LINES EVERYWHERE

8. THEME:
HOSPITALITY
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9. PARTIES - DONE RIGHT
AND WRONG

10. ALL HAT (NO BULL)

11. BARBARIAN GROUP +
TUMBLR

12. THEME:
START-UPS EVERYWHERE FROM
EVERYWHERE
©2012 Schawk, Inc. All Rights Reserved

13. STARTUP AMERICA
SETS UP SHOP
http://www.s.co/content/top-five-reasons-startup-america-live-sxsw-2012-rocked

14. THEME:
UTILITY FOR SELF PROMOTION
BRANDS & AGENCIES
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15. SHUTTLES

16. RIDES

17. FOOD DELIVERY

18. CHARGING STATIONS

19. RAINY DAYS, PONCHOS
& UMBRELLAS

20. BRANDED FOOD TRUCKS

21. MORE BRANDED TRUCKS

22. FOOD + TECH

23. THEME: WONDER
SERENDIPITY, JOY, AND
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24. SOCIAL DISCOVERY

25. AUDIENCE SHOWCASE
Audience Showcase

26. FROM “POST-DIGITAL”
TO “RE-PHYSICAL”

27. CRITERION 4SQUARE
SCAVENGER HUNT

28. THEME:
BEHAVIOR HACKING
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30. REAL-LIFE PLUS DIGITAL
real-life plus digital

31. VISUALIZING AUDIENCE
ENTHUSIASM

32. THEME: THROUGH
BRANDS COMING ALIVE
CONTENT AND STORY
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33. OGILVY NOTES

34. #I JUST PLANTED A TREE

35. DIGITAL-TO-PHYSICAL
STORYTELLING

36. DIY STUDIOS

37. BBH HOMELESS
HOTSPOTS

38. INSTANT DISCOUNTS

39. HANDS-ON DEMOS

40. THEME:
MATURATION
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41. FROM T-SHIRTS TO
SUITS

42. COLLABORATIVE WORK
MODELS & SPACES

43. HOLISTIC APPROACHES
TO MOBILE PAYMENTS

44. DEVELOPING IDEAS IN
TRANSMEDIA

45. THANKS!
FOR MORE, FOLLOW US ON TWITTER:
@ANTHEMWW
@DRATSUM
@KYLECAMERON
@MARKSILVA
©2012 Schawk, Inc. All Rights Reserved