Use this deck to kick off the Big Brand Hackathon June 16-17 featuring Kraft Foods and The Home Depot. Frames the opportunity, discusses the gaps and sets the objectives for the Hackathon.
3. WHAT BRANDS
Top Internet Ad Categories EMBRACE THE
DIGITAL AGE
BEST?
• Retail, Financial
Services, Telecom,
Automotive, Computing
and Travel have all
transformed business
models with digital
• Growth opportunity
great in CPG, Media
and Entertainment
Source: IAB/PwC 2012
4. “IT’S LIKE THE
2011 US Ad Spending INTERNET
200 WITH MORE
ZEROES”
150 DAVE MORGAN, CEO, SIMULMEDIA
@DAVEMORGANNYC
$31,700,000
100 • Internet comprises
$171,700,000
$162,000,000
$144,000,000
<20% of US ad spend
50 • TV still dominant
medium for spending
0 • Traditional dollars to
US Media 2011
digital pennies
IAB/PwC Kantar Magna
Internet
5. WITH MOBILE,
eCommerce vs Total Retail WE’RE NOT
1500 JUST TALKING
MARKETING
1125
BUT ALSO
$1,082,635,000,000
$53,156,000,000
750
NEW
MARKETS
375
• Q1 2012 Total Retail:
$1,082,635,000,000
0
Q1 2012 Q4 2011 Q3 2011 • Q1 2012 Total eCom:
$53,156,000,000
eCom Retail Total Retail
Source: US Census June 2012