2. 2
The Problem
Total US Adults 18-24
w/ College Education: 14.5 M
Registered Voters: 55%
(8 M)
Reported Voted: 27.5%
(4 M)
*U.S. Census Bureau 2010 Survey
Problem Space • Research & Model • Prototype • Feasibility
3. 3
Research Question
How can we design information to help young
adults become politically informed in an
engaging manner?
Problem Space • Research & Model • Prototype • Feasibility
4. 4
Goal Statement
To socially engage young college students in
the political process by providing a low barrier
to entry, a method to maintain interest, and be
self engaging.
Problem Space • Research & Model • Prototype • Feasibility
5. 5
Young Voters & Information
Confusion & lack of knowledge
I don’t understand Political Bills make no
how our political sense to me...they’re too
process works long and wordy
Problem Space • Research & Model • Prototype • Feasibility
6. 6
Barriers to knowledge Shaping Information
Excess information Entertainment
Unapproachable language Convenience
Difficulty keeping current Filtering
Social experience
Problem Space • Research & Model • Prototype • Feasibility
7. 7
INTRIGUING FILTERABLE
ENTERTAINING CUSTOMIZABLE
INTERESTING
INFORMING
EXCITING
Haha Hmm...
Action
SOCIABLE ENGAGING
SHARABLE
Problem Space • Research & Model • Prototype • Feasibility
8. 8
From Model to
Prototype
Our model dictated that
we need:
A form that makes political
information easy to read
A product that will keep
users’ interest over time
A design that builds upon the
power of entertainment for
early engagement
Recap • Generative Research &•
Problem Space • Personas Prototype Concepts
Research Model • • Design • • Feasibility
Next Steps
9. 9
What does our solution do?
It makes information accessible
It shows voters how getting involved can produce results and
lead to change
It helps voters figure out what they should be concerned about
It helps voters find good sources that match what they want to
know
And its fun to play!
Recap • Generative Research &•
Problem Space Personas
• Research Model • • Design Concepts
Prototype • • Feasibility
Next Steps
10. A part news-source, part fantasy game, that
enables young voters to understand the U.S.
political landscape, find entertaining content,
and take action to get involved in politics.
11. • Research •
11
Prototype
Education
Health Care
Environment
Foreign Affairs
Congress
Voting Project
Senate
House of Reps
Executive
more
Customization :
• Lorem ipsum dolor sit User picks their
content
amet, consectetur adipisicing
elit, sed do eiusmod tempor Haha - Hmm
slider :
incididunt ut labore et dolore Slider allows
magna aliqua. Ut enim ad users to choose
how much
minim veniam, exercitation serious versus
ullamco laboris nisi ut aliquip entertaining
content they view
ex ea commodo consequat.
Duis aute irure dolor in rep
velit
Color Cues:
Frame colors
match the haha-
hmm slider
Recap • Generative Research &•
Problem Space Personas
• Research Model • • Design Concepts
Prototype • • Feasibility
Next Steps
12. 12
Prototype Bill Layout:
Brief summaries,
parties involved,
actions possible,
& bill progress in
easy-to-read way.
1
#
!! LOSER
Badges &
Awards:
Users get awards
when they “win”
and users can
also send badges
to one-another.
Sign a Petition:
One of many
actions users can
take, including
Bill passes in
emailing their
the House of representatives,
Representatives
sending content
to friends, and
eventually, voting
in the real world.
Recap • Generative Research &•
Problem Space Personas
• Research Model • • Design Concepts
Prototype • • Feasibility
Next Steps
13. 13
Prototype
Voting Project
• Lorem ipsum dolor sit
amet, consectetur adipisicing The Push-Pin
Icon: Users
elit, sed do eiusmod tempor save information
incididunt ut labore et dolore to read later or
come back to.
magna aliqua. Ut enim ad
minim veniam, exercitation Gaming &
ullamco laboris nisi ut aliquip Learning:
Users strategize
ex ea commodo consequat. which players
Duis aute irure dolor in rep they send into the
game based on
velit their research of
the candidate’s
voting record
and the Bill’s
political appeal.
Recap • Generative Research &•
Problem Space Personas
• Research Model • • Design Concepts
Prototype • • Feasibility
Next Steps
14. 14
To recap, our design does
the following:
It makes information accessible
It shows voters how getting involved can produce results and
lead to change
It helps voters figure out what they should be concerned about
It helps voters find good sources that match what they want to
know
And its fun to play!
Recap • Generative Research &•
Problem Space Personas
• Research Model • • Design Concepts
Prototype • • Feasibility
Next Steps
15. 15
Business Model
Polling
Politicians What the users
think...
Premium content
Flipping The Hill
Targeted advertising Users
Busineses
Recap • Generative Research &•
Problem Space Personas Prototype Concepts
• Research Model • • Design • • Feasibility
Next Steps
16. Flipping The Hill
Action • petition
To Summarize...
Financial Aid Bill
We created a design that works for
Helen Romloff (MA) various users:
- Competitive
- Politically inclined
Nick Statesman (OK) - Politically distanced
James Warren (FL) A design that can be:
- A classroom educational tool
Carol Nesbitt (WV)
- A revenue and data source for
push to add your name various parties
Cancel
Problem Space • Research & Model • Prototype • Feasibility
17. Flipping The Hill introduces
the political process to young
adults starting with lighthearted
entertainment, to diving in,
to learning how the political
system works and engaging
with it through a game.
Problem Space • Research & Model • Prototype • Feasibility
19. Sitemap
Opening Screen View Standings Manage Team Find Players Find News Act & Engage
League Standings Add P-Team to Bill Hot Players Share w Friends
Upcoming Bills Search Filter Issue News Contact via Email
View Performance Customize News
League News My Profile (Haha vs Hmm)
Home League My Team Players Research
Share
Overview Overview Roster Player List News Bar
(Haha vs Hmm) Email)
League Email
Standings Filter Players
Forum
Manage
Leaders Team Stats Correct Stats Video
Hot Issues Upcoming My Profile League
Audio
Bills Leaders
Add/Drop/ History/
Mobile
Trade Queue
Problem Space • Research & Model • Prototype • Feasibility
20. Competition Matrix
Self News on Fantasy User News Filter
Attract Entertain Issue + Platform Friendly Platform News
Person
Problem Space • Research & Model • Prototype • Feasibility
