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Dos and Don’ts of Positioning
Your Company for Investment
TrepHub
June 20, 2013
DON’T: Waste time on investment if
you don’t need to . . .
The Best Investor is Often No Investor
DO:Know Where it Fits
Venture Capital
Family Offices
Corporate
VC
Angels
(Individuals
and Groups)
Crowdfunding
Corporat
e VC
Family Offices
Crowdfunding
DO: Know who to approach?
Small $
(<$1MM)
Seed Stage
Open to Smaller
Opportunities
(Even Lifestyle)
Angel Investors
Larger $
(>$2.5MM)
Growth Stage
Scalable
Opportunities
($100MM
revenues in 5 yrs)
VC Investors
Lines are Blurring
Small $
(<$1MM)
Seed Stage
Open to Smaller
Opportunities
(Even Lifestyle)
Angel Investors
Larger $
(>$2.5MM)
Growth Stage
Scalable
Opportunities
($100MM
revenues in 5 yrs)
VC Investors
Money is Fungible, but it is Not Equal
Some investors are strategic
Some provide mentoring
Some investors expect few strings . . . But may show up for Thanksgiving dinner
Some investors cannot be patient due to fixed fund lives
Banks expect personal guarantees
Grants often have government flow-down provisions
Regulatory costs can be deal killers
DO: Build relationships Before you
need $
DO: Have a credible team.
Most Investors Invest Foremost
in the Team
DO: Have a Robust Financial Model
(era of the spreadsheet jockey)
DON’T: have a 35 Page Business Plan
DO: Have what the Investor wants to see
DO: Understand market for terms
Tech startup – Seed Stage Equity Priced (not a convertible debt round)
AVC Blog: www.avc.com
Which Entity to Choose and Where?
• Tax Friendly?
– LLC (Self employment tax implications)
– LLP (Self employment tax implications)
– S Corp (limited on number/type of owners)
• VC Friendly
– C Corp (can always convert upon funding)
• Where
– Delaware is known commodity
– Florida is easy and cheap
Knowledge is Power
There is no good reason to make an out-of-market deal…
Know what is market and customary
(don’t count on your lawyer to know)
Fred Wilson’s Blog & Archives: www.avc.com
Mark Suster: www.bothsidesofthetable.com
Brad Feld: www.feld.com/wp/
Series Seed: www.seriesseed.com
Techstars: www.techstars.com/docs/
DO:Get Connected
Send me your company’s news for retweets
@StartupFL
Register for Startup Digest Melbourne
http://startupdigest.com/melbourne-fl/
Non-profit center for local tech entrepreneurship
including Co-working, events & community
http://www.trephub.com
Coders, Hacker & Founders
http://www.meetup.com/Coders-Hackers-Founders/
Thanks
Mark Mohler markrmohler@gmail.com
(don’t forget the middle initial)

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Dos and donts of raising investment capital

  • 1. Dos and Don’ts of Positioning Your Company for Investment TrepHub June 20, 2013
  • 2. DON’T: Waste time on investment if you don’t need to . . . The Best Investor is Often No Investor
  • 3. DO:Know Where it Fits Venture Capital Family Offices Corporate VC Angels (Individuals and Groups) Crowdfunding
  • 4. Corporat e VC Family Offices Crowdfunding DO: Know who to approach? Small $ (<$1MM) Seed Stage Open to Smaller Opportunities (Even Lifestyle) Angel Investors Larger $ (>$2.5MM) Growth Stage Scalable Opportunities ($100MM revenues in 5 yrs) VC Investors
  • 5. Lines are Blurring Small $ (<$1MM) Seed Stage Open to Smaller Opportunities (Even Lifestyle) Angel Investors Larger $ (>$2.5MM) Growth Stage Scalable Opportunities ($100MM revenues in 5 yrs) VC Investors
  • 6. Money is Fungible, but it is Not Equal Some investors are strategic Some provide mentoring Some investors expect few strings . . . But may show up for Thanksgiving dinner Some investors cannot be patient due to fixed fund lives Banks expect personal guarantees Grants often have government flow-down provisions Regulatory costs can be deal killers
  • 7. DO: Build relationships Before you need $
  • 8.
  • 9. DO: Have a credible team. Most Investors Invest Foremost in the Team DO: Have a Robust Financial Model (era of the spreadsheet jockey) DON’T: have a 35 Page Business Plan DO: Have what the Investor wants to see
  • 10. DO: Understand market for terms Tech startup – Seed Stage Equity Priced (not a convertible debt round) AVC Blog: www.avc.com
  • 11. Which Entity to Choose and Where? • Tax Friendly? – LLC (Self employment tax implications) – LLP (Self employment tax implications) – S Corp (limited on number/type of owners) • VC Friendly – C Corp (can always convert upon funding) • Where – Delaware is known commodity – Florida is easy and cheap
  • 12. Knowledge is Power There is no good reason to make an out-of-market deal… Know what is market and customary (don’t count on your lawyer to know) Fred Wilson’s Blog & Archives: www.avc.com Mark Suster: www.bothsidesofthetable.com Brad Feld: www.feld.com/wp/ Series Seed: www.seriesseed.com Techstars: www.techstars.com/docs/
  • 13. DO:Get Connected Send me your company’s news for retweets @StartupFL Register for Startup Digest Melbourne http://startupdigest.com/melbourne-fl/ Non-profit center for local tech entrepreneurship including Co-working, events & community http://www.trephub.com Coders, Hacker & Founders http://www.meetup.com/Coders-Hackers-Founders/