State Of Digital2009

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Mark Wagner

Summary of MIMA 2009 Summit for Bolin Digital, Plus 2009 Thoughts and Insights

Business

Contents
The power of one
Segment by tribe
Mobile explosion
Search evolution
Your sentiment, please.
I am what I share.
Digital footprints
The world is a feed.

Tuesday, November 10, 2009

The power of one
(okay, the power of two...)

Tuesday, November 10, 2009

Segment by tribe

Tuesday, November 10, 2009

An old model

Mass marketing requires average ideas and plenty of ads.
Shouting louder costs more.

- Seth Godin

Tuesday, November 10, 2009

Strength in small numbers

Tuesday, November 10, 2009

A new model
Tribes lead and connect like minded people and ideas
through compelling stories. Find and lead your tribe.

Who exactly are you upsetting?

Who are you connecting?

Who are you leading?

- Seth Godin

Tuesday, November 10, 2009

Mobile explosion

Tuesday, November 10, 2009

General: Device Adoption

Tuesday, November 10, 2009

Data: ChangeWave Research 2009

Tuesday, November 10, 2009

Behaviors Tool Sets

Tuesday, November 10, 2009

Behaviors Paul Tool Sets

Tuesday, November 10, 2009

Our challenge:
Understand how mobile technology ﬁts into peoples’
lives and identify opportunities to help them meet
their needs. Then, build them.

Tuesday, November 10, 2009

Search evolution

Tuesday, November 10, 2009

Your sentiment, please.

Tuesday, November 10, 2009

Product
Price
Placement
Promotion

Tuesday, November 10, 2009

Product
Price
Placement
Promotion
Participation

Tuesday, November 10, 2009

I am what I share.

Tuesday, November 10, 2009

Digital footprints

Tuesday, November 10, 2009

First Name
Last Name
Zip Code
Phone Number
Email

Tuesday, November 10, 2009

First Name
Last Name
Zip Code
Phone Number
Email
Twitter Handle

Tuesday, November 10, 2009

The world is a feed.

Tuesday, November 10, 2009

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State Of Digital2009

1. Tuesday, November 10, 2009

2. Contents The power of one Segment by tribe Mobile explosion Search evolution Your sentiment, please. I am what I share. Digital footprints The world is a feed. Tuesday, November 10, 2009

3. The power of one (okay, the power of two...) Tuesday, November 10, 2009

4. Tuesday, November 10, 2009

5. Brand equity destruction 70,000+ views in 24 hours; millions within a week. 46% would order Domino’s before the prank video. 15% would order Domino’s after prank video. 24% would order Domino’s after CEO apology video. Tuesday, November 10, 2009

6. Tuesday, November 10, 2009

7. Segment by tribe Tuesday, November 10, 2009

8. Tuesday, November 10, 2009

9. An old model Mass marketing requires average ideas and plenty of ads. Shouting louder costs more. - Seth Godin Tuesday, November 10, 2009

10. Tuesday, November 10, 2009

11. Strength in small numbers Tuesday, November 10, 2009

12. Tuesday, November 10, 2009

13. Tuesday, November 10, 2009

14. A new model Tribes lead and connect like minded people and ideas through compelling stories. Find and lead your tribe. Who exactly are you upsetting? Who are you connecting? Who are you leading? - Seth Godin Tuesday, November 10, 2009

15. Mobile explosion Tuesday, November 10, 2009

16. General: Device Adoption Tuesday, November 10, 2009

17. Tuesday, November 10, 2009

18. Tuesday, November 10, 2009

19. Data: ChangeWave Research 2009 Tuesday, November 10, 2009

20. Behaviors Tool Sets Tuesday, November 10, 2009

21. Behaviors Paul Tool Sets Tuesday, November 10, 2009

22. Our challenge: Understand how mobile technology ﬁts into peoples’ lives and identify opportunities to help them meet their needs. Then, build them. Tuesday, November 10, 2009

23. Search evolution Tuesday, November 10, 2009

24. Your sentiment, please. Tuesday, November 10, 2009

25. Tuesday, November 10, 2009

26. Product Price Placement Promotion Tuesday, November 10, 2009

27. Product Price Placement Promotion Participation Tuesday, November 10, 2009

28. I am what I share. Tuesday, November 10, 2009

29. Tuesday, November 10, 2009

30. Digital footprints Tuesday, November 10, 2009

31. First Name Last Name Zip Code Phone Number Email Tuesday, November 10, 2009

32. First Name Last Name Zip Code Phone Number Email Twitter Handle Tuesday, November 10, 2009

33. First Name Last Name Zip Code Phone Number Email Twitter Handle Tuesday, November 10, 2009

34. The world is a feed. Tuesday, November 10, 2009

35. Tuesday, November 10, 2009

36. Tuesday, November 10, 2009

37. Trust in advertising 1. Recommendations from friends 2. Other people’s opinions online 3. Company websites 4. Editorial content (news articles) 5. Brand sponsorships - Jackie Huba Tuesday, November 10, 2009

State Of Digital2009

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