Min online webinar-montizecontent-markohurst-2011
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I was 1 of 4 panelists for a minOnline webinar - http://www.minonline.com/training/webinar-march24-2011.html This is my updated portion of that talk.
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Min online webinar-montizecontent-markohurst-2011
- 1. March 24th, 2011 minOnline Webinar – Monetizing Your Online Content 45 Main Street #220, Brooklyn, NY 11222 Phone. +1 718 625 4843 info@hugeinc.com
- 2. Agenda. Selling On-brand Measure What Matters Vendor Selection Q&A
- 8. Statistics & Brain Cognitive Science
- 9. Practice lead: National & regional levels
- 11. Read my blog: MarkoHurst.com “Insightful Analytics”
- 14. Direct.
- 15. Referral. Product website URL with referral code http://www.albeebaby.com/quinny-zapp-strollers.html?refid=12063&id=40471
- 16. Affiliate.
- 17. Selling on-brand. Align your sales program with your brand, reputation, and audience expectations.
- 18. Off-brand example. Imagine if the New York Times ‘sold’ condoms from an article on birth control. +
- 19. On-brand referral example from print. + www.crest.com/parentingmag
- 21. Metrics are everywhere, so how do you choose the right metrics? *Far from a complete list of metrics to choose from
- 22. Metric Selection Is A Counterintuitive Process:Many begin their measurement programs fretting over what metrics to track. Instead, if clearly define your goals first the right metrics will often fall into place.
- 23. How to define goals. Keep it simple – choose what you want to achieve and by when.
- 25. Increase traffic by 5%
- 27. Increase Traffic on Top 20 keywords by 5% by end of next quarter
- 29. Balanced Scorecards help you easily manage your goals. Example: Ecommerce Balanced Scorecard
- 30. Vendor selection
- 31. Vendors are everywhere, so how do you choose the right vendor? Commerce Engine Onsite Search Web Analytics *Vendors listed does not imply endorsement by Marko Hurst
- 32. Vendor Selection Is A Counterintuitive Process:Most organization typically begin vendor selection by engaging with vendors from the beginning. Instead, if you define your goals, identify the time and resources necessary to achieve those goals the right vendor often becomes evident very quickly.
- 33. 3-step vendor selection process. People Process Vendor
- 34. Step 1: Define goals & best case usage of the “product”. People Process Vendor Create desired outcome(s) Define KPIs Capture current process (if any) Perform gap analysis Create desired process
- 36. skill level
- 37. time allocatedExternal resources Perform gap analysis Perform ROI analysis
- 39. skill level
- 41. features
- 42. out of the box
- 43. customization Training Resources Relationship / program type
- 44. Q&A
- 45. Thank you! www.hugeinc.com 45 Main Street, 2nd floor Brooklyn, NY 11201 Call us. Phone: +1 718 625 4843 Fax: +1 718 625 5157 info@hugeinc.com
Editor's Notes
- Presentation: I was on a panel (webinar) for minOnline and the presentation itself was directed towards the publishers & media industries. Updated deck version.
- This section was to set a baseline for a few common ecommerce solutions with give examples. The story behind this section is that as a publisher you need to be aware that the type of products you “sell” and how you sell them needs to be consistent with your brand.
- Goals not the individual metrics are what will make you successful with measurement.
- This is the process I have successfully used for years for myself and my clients when selecting a vendor. The process is NOT limited to types and companies displayed.