SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Strategic Intranet governance and business driven
adoption of social media for increasing value @ BT
Mark Morrell – BT Intranet manager
http://markmorrell.wordpress.com
Š Brit ish Telecommunicat ions plc
Agenda
• A little bit about BT’s intranet
• What are good business drivers for adoption?
• What is the right strategy and governance?
• What value can be measured?
• BT examples demonstrating best practice
Š Brit ish Telecommunicat ions plc
A little bit about BT’s intranet
• It started in 1994
• It is available to 140,000+ people in BT including third parties
• All our information and applications are online: guidance, policies,
news
• We collaborate online too: blogs, wikis, podcasts, RSS, Twitter
• It is benchmarked by the Intranet Benchmarking Forum as one of the
best intranets overall and for:
– Governance and strategy
– Metrics and performance
– Communications and culture
– Design and usability
Š Brit ish Telecommunicat ions plc
Why is social media important to BT?
Social media is: technology embedded in social behaviour
social networks
global data
networks
communications technology
building sustainable communities –
from local to global
giving power to users
making technology simple
…these are BT’s
business drivers!
Š Brit ish Telecommunicat ions plc
Meeting the demand from younger and new users
• Nearly 90% of BT people under 25 use social media
• Less than 50% of BT people over 50 use social media
• Generation Y naturally expect to be able to use Facebook, Twitter,
etc
• Why create duplicate social media tools internally?
• People are blending work with personal use of social media
• One persona not different identities for all use of social media
Š Brit ish Telecommunicat ions plc
Traditional communication channels inform people
• communicate business/time critical information to a wide audience
• communicate ad hoc news to a wider audience
• communicate news to a specific community on a regular basis
• communicate operational information, e.g.. a process change
• communicate a message using pre-recorded video
• publish reference material via the intranet
• promote a topic using an image/banner
• store a document for use on-line
• organise an interactive on-line event
• update a large audience face-to-face with key strategic/business
information
• send something by post
Š Brit ish Telecommunicat ions plc
Social media tools engage people
• interact and develop new relationships with my customers, partners
and suppliers
• seek input from customers on product and service development
• improve customer service
• accelerate problem solving
• facilitate innovation through collaboration with third parties and
industry experts
• manage the brand and reputation
• interact in new ways with employees.
Š Brit ish Telecommunicat ions plc
Guidelines for using social media in BT
• Anyone can use social media tools on the BT Intranet
• Simple to use, no training needed
• Support global collaboration and share opinions, insights,
experiences and perspectives often with strangers
• Content is managed and regulated by the user community itself
• No anonymous postings
• Avoid unlawful and offensive postings
• You will be held accountable for what you say
Š Brit ish Telecommunicat ions plc
Weighing up the benefits from social media
• Balance guidelines with benefits as well as risks
• Identify examples of benefits gained:
– By finding right person
– By finding right information
– By joining a community of interest
– Sharing/creating views and opinions
• Alternative to other publishing tools
• Research the benefits people have gained by use of social media
Š Brit ish Telecommunicat ions plc
BT Homepage – our intranet corporate portal
Š Brit ish Telecommunicat ions plc
BT Today - our intranet newsdesk
Š Brit ish Telecommunicat ions plc
BT today – your space
Š Brit ish Telecommunicat ions plc
BT today RSS – you subscribe to your news
Š Brit ish Telecommunicat ions plc
BT Homepage – our intranet corporate portal
Š Brit ish Telecommunicat ions plc
Blog Central – BT’s blogosphere
Š Brit ish Telecommunicat ions plc
Blogging example
Š Brit ish Telecommunicat ions plc
BTpedia – BT’s corporate wiki
Š Brit ish Telecommunicat ions plc
BTpedia – wiki article example
Š Brit ish Telecommunicat ions plc
Podcast Central – ‘show and tell’
Š Brit ish Telecommunicat ions plc
Podcasting example
Š Brit ish Telecommunicat ions plc
CEO online chats
Š Brit ish Telecommunicat ions plc
Summary
• You now know:
• More about BT’s intranet
• What were BT’s business drivers for using social media
• What helped adoption rates
• What strategy and governance works
• Benefits of using social media
• Examples of social media used in BT
Š Brit ish Telecommunicat ions plc
Thank you! 
• For further information and questions ask me today or contact me on:
• My blog http://markmorrell.wordpress.com
• Twitter https://twitter.com/markmorrell
• LinkedIn
• Facebook
• Email mark.morrell@bt.com

Weitere ähnliche Inhalte

Was ist angesagt?

Driving digital inclusion
Driving digital inclusionDriving digital inclusion
Driving digital inclusionCILIP
 
incubate
incubateincubate
incubateignatiadis
 
Guifi.net C4EU kick-off
Guifi.net C4EU kick-offGuifi.net C4EU kick-off
Guifi.net C4EU kick-offRamon Roca
 
14 dec sheenagh reynolds
14 dec sheenagh reynolds14 dec sheenagh reynolds
14 dec sheenagh reynoldsSocitm
 
Digital Cardiff Presentation
Digital Cardiff Presentation Digital Cardiff Presentation
Digital Cardiff Presentation Digital Cardiff
 
London a11y meetup abi james
London a11y meetup abi james London a11y meetup abi james
London a11y meetup abi james Abi James
 
Shining On A Shoestring
Shining On A ShoestringShining On A Shoestring
Shining On A ShoestringMiles Maier
 
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015 Telephony is changing - is your institution ready? - Jisc Digital Festival 2015
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015 Jisc
 
Vicky Ladizhinskaya
Vicky LadizhinskayaVicky Ladizhinskaya
Vicky LadizhinskayaLucia Garcia
 
Rich Gwyther - Microsoft - A practical approach to realising actual cost savings
Rich Gwyther - Microsoft - A practical approach to realising actual cost savingsRich Gwyther - Microsoft - A practical approach to realising actual cost savings
Rich Gwyther - Microsoft - A practical approach to realising actual cost savingsSocitm
 
Comments on the social impact of ICT
Comments on the social impact of ICTComments on the social impact of ICT
Comments on the social impact of ICTosimod
 
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...Invest Northern Ireland
 
ALA Washington Office Update at LITA National Forum 2008 PDF
ALA Washington Office Update at LITA National Forum 2008 PDFALA Washington Office Update at LITA National Forum 2008 PDF
ALA Washington Office Update at LITA National Forum 2008 PDFALA Washington Office
 

Was ist angesagt? (13)

Driving digital inclusion
Driving digital inclusionDriving digital inclusion
Driving digital inclusion
 
incubate
incubateincubate
incubate
 
Guifi.net C4EU kick-off
Guifi.net C4EU kick-offGuifi.net C4EU kick-off
Guifi.net C4EU kick-off
 
14 dec sheenagh reynolds
14 dec sheenagh reynolds14 dec sheenagh reynolds
14 dec sheenagh reynolds
 
Digital Cardiff Presentation
Digital Cardiff Presentation Digital Cardiff Presentation
Digital Cardiff Presentation
 
London a11y meetup abi james
London a11y meetup abi james London a11y meetup abi james
London a11y meetup abi james
 
Shining On A Shoestring
Shining On A ShoestringShining On A Shoestring
Shining On A Shoestring
 
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015 Telephony is changing - is your institution ready? - Jisc Digital Festival 2015
Telephony is changing - is your institution ready? - Jisc Digital Festival 2015
 
Vicky Ladizhinskaya
Vicky LadizhinskayaVicky Ladizhinskaya
Vicky Ladizhinskaya
 
Rich Gwyther - Microsoft - A practical approach to realising actual cost savings
Rich Gwyther - Microsoft - A practical approach to realising actual cost savingsRich Gwyther - Microsoft - A practical approach to realising actual cost savings
Rich Gwyther - Microsoft - A practical approach to realising actual cost savings
 
Comments on the social impact of ICT
Comments on the social impact of ICTComments on the social impact of ICT
Comments on the social impact of ICT
 
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...
UK FP7 National Contact Point ICT, Peter Walters, FP7UK National Contact Poin...
 
ALA Washington Office Update at LITA National Forum 2008 PDF
ALA Washington Office Update at LITA National Forum 2008 PDFALA Washington Office Update at LITA National Forum 2008 PDF
ALA Washington Office Update at LITA National Forum 2008 PDF
 

Andere mochten auch

Microsoft OneNote in SharePoint
Microsoft OneNote in SharePointMicrosoft OneNote in SharePoint
Microsoft OneNote in SharePointRegroove
 
Knowledge notebooks
Knowledge notebooksKnowledge notebooks
Knowledge notebooksSimon Revell
 
Microsoft office 365 & Knowledge Management
Microsoft office 365 & Knowledge ManagementMicrosoft office 365 & Knowledge Management
Microsoft office 365 & Knowledge Managementsarvenaz arianfar
 
Microsoft office one note
Microsoft office one noteMicrosoft office one note
Microsoft office one noteu2618453shaika
 
Everything You Need to Know About SharePoint Social
Everything You Need to Know About SharePoint SocialEverything You Need to Know About SharePoint Social
Everything You Need to Know About SharePoint SocialRichard Harbridge
 
Value of Microsoft Office 365 Poster
Value of Microsoft Office 365 PosterValue of Microsoft Office 365 Poster
Value of Microsoft Office 365 PosterDavid J Rosenthal
 
"These are a Few of My Favourite Things" - The OneNote Edition
"These are a Few of My Favourite Things" - The OneNote Edition"These are a Few of My Favourite Things" - The OneNote Edition
"These are a Few of My Favourite Things" - The OneNote EditionRegroove
 
SharePoint Governance - No one should carry the burden alone
SharePoint Governance - No one should carry the burden aloneSharePoint Governance - No one should carry the burden alone
SharePoint Governance - No one should carry the burden aloneBenjamin Niaulin
 
The secret of a share point intranet
The secret of a share point intranetThe secret of a share point intranet
The secret of a share point intranetMark Morrell
 
Discover SharePoint 2016 Preview and the Vision
Discover SharePoint 2016 Preview and the VisionDiscover SharePoint 2016 Preview and the Vision
Discover SharePoint 2016 Preview and the VisionBenjamin Niaulin
 
Microsoft OneNote
Microsoft OneNoteMicrosoft OneNote
Microsoft OneNotearmorris74
 

Andere mochten auch (11)

Microsoft OneNote in SharePoint
Microsoft OneNote in SharePointMicrosoft OneNote in SharePoint
Microsoft OneNote in SharePoint
 
Knowledge notebooks
Knowledge notebooksKnowledge notebooks
Knowledge notebooks
 
Microsoft office 365 & Knowledge Management
Microsoft office 365 & Knowledge ManagementMicrosoft office 365 & Knowledge Management
Microsoft office 365 & Knowledge Management
 
Microsoft office one note
Microsoft office one noteMicrosoft office one note
Microsoft office one note
 
Everything You Need to Know About SharePoint Social
Everything You Need to Know About SharePoint SocialEverything You Need to Know About SharePoint Social
Everything You Need to Know About SharePoint Social
 
Value of Microsoft Office 365 Poster
Value of Microsoft Office 365 PosterValue of Microsoft Office 365 Poster
Value of Microsoft Office 365 Poster
 
"These are a Few of My Favourite Things" - The OneNote Edition
"These are a Few of My Favourite Things" - The OneNote Edition"These are a Few of My Favourite Things" - The OneNote Edition
"These are a Few of My Favourite Things" - The OneNote Edition
 
SharePoint Governance - No one should carry the burden alone
SharePoint Governance - No one should carry the burden aloneSharePoint Governance - No one should carry the burden alone
SharePoint Governance - No one should carry the burden alone
 
The secret of a share point intranet
The secret of a share point intranetThe secret of a share point intranet
The secret of a share point intranet
 
Discover SharePoint 2016 Preview and the Vision
Discover SharePoint 2016 Preview and the VisionDiscover SharePoint 2016 Preview and the Vision
Discover SharePoint 2016 Preview and the Vision
 
Microsoft OneNote
Microsoft OneNoteMicrosoft OneNote
Microsoft OneNote
 

Ähnlich wie Strategic intranet governance and business driven adoption of social media for increasing value @ bt 29 nov berlin

How using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientHow using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientMark Morrell
 
How BT uses social media with internal communication
How BT uses social media with internal communicationHow BT uses social media with internal communication
How BT uses social media with internal communicationMark Morrell
 
Make a great user experience even better
Make a great user experience even betterMake a great user experience even better
Make a great user experience even betterMark Morrell
 
Intranet Governance At BT
Intranet Governance At BTIntranet Governance At BT
Intranet Governance At BTMark Morrell
 
Successfully transforming BT's intranet using social media
Successfully transforming BT's intranet using social mediaSuccessfully transforming BT's intranet using social media
Successfully transforming BT's intranet using social mediaMark Morrell
 
Managing intranets? It's business as usual.
Managing intranets? It's business as usual.Managing intranets? It's business as usual.
Managing intranets? It's business as usual.Mark Morrell
 
Shared Services in Local Government
Shared Services in Local GovernmentShared Services in Local Government
Shared Services in Local GovernmentEduserv
 
Getting the best value from managing your intranet and portal
Getting the best value from managing your intranet and portalGetting the best value from managing your intranet and portal
Getting the best value from managing your intranet and portalMark Morrell
 
South Australia - services with a professional network
South Australia - services with a professional networkSouth Australia - services with a professional network
South Australia - services with a professional networkMartin Ferguson
 
NoTube: experimenting with Linked Data to improve user experience
NoTube: experimenting with Linked Data to improve user experienceNoTube: experimenting with Linked Data to improve user experience
NoTube: experimenting with Linked Data to improve user experienceMODUL Technology GmbH
 
Intra team presentation 4 march copenhagen
Intra team presentation 4 march copenhagenIntra team presentation 4 march copenhagen
Intra team presentation 4 march copenhagenMark Morrell
 
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...JISC RSC Eastern
 
roleofdigitalmarketing.pptx
roleofdigitalmarketing.pptxroleofdigitalmarketing.pptx
roleofdigitalmarketing.pptxHUNNTERRAJPUT
 
Io t roadmapping 11-12 july 2012 - welcome pres by tsb v1 maurizio pilu
Io t roadmapping   11-12 july 2012 - welcome pres by tsb v1 maurizio pilu Io t roadmapping   11-12 july 2012 - welcome pres by tsb v1 maurizio pilu
Io t roadmapping 11-12 july 2012 - welcome pres by tsb v1 maurizio pilu grahamhitchen
 
080715 Online Pr
080715 Online Pr080715 Online Pr
080715 Online PrGed Carroll
 
Important of Cryptocurrency Press Releases.pptx
Important of Cryptocurrency Press Releases.pptxImportant of Cryptocurrency Press Releases.pptx
Important of Cryptocurrency Press Releases.pptxprnewswireagency
 
Dissecting Top Intranet Designs Webinar
Dissecting Top Intranet Designs WebinarDissecting Top Intranet Designs Webinar
Dissecting Top Intranet Designs WebinarPrescient Digital Media
 
Open house ACJ
Open house ACJOpen house ACJ
Open house ACJleimdorfer
 

Ähnlich wie Strategic intranet governance and business driven adoption of social media for increasing value @ bt 29 nov berlin (20)

How using social media can support and make work processes more efficient
How using social media can support and make work processes more efficientHow using social media can support and make work processes more efficient
How using social media can support and make work processes more efficient
 
How BT uses social media with internal communication
How BT uses social media with internal communicationHow BT uses social media with internal communication
How BT uses social media with internal communication
 
Make a great user experience even better
Make a great user experience even betterMake a great user experience even better
Make a great user experience even better
 
Intranet Governance At BT
Intranet Governance At BTIntranet Governance At BT
Intranet Governance At BT
 
Successfully transforming BT's intranet using social media
Successfully transforming BT's intranet using social mediaSuccessfully transforming BT's intranet using social media
Successfully transforming BT's intranet using social media
 
Managing intranets? It's business as usual.
Managing intranets? It's business as usual.Managing intranets? It's business as usual.
Managing intranets? It's business as usual.
 
Shared Services in Local Government
Shared Services in Local GovernmentShared Services in Local Government
Shared Services in Local Government
 
Getting the best value from managing your intranet and portal
Getting the best value from managing your intranet and portalGetting the best value from managing your intranet and portal
Getting the best value from managing your intranet and portal
 
South Australia - services with a professional network
South Australia - services with a professional networkSouth Australia - services with a professional network
South Australia - services with a professional network
 
NoTube: experimenting with Linked Data to improve user experience
NoTube: experimenting with Linked Data to improve user experienceNoTube: experimenting with Linked Data to improve user experience
NoTube: experimenting with Linked Data to improve user experience
 
Intra team presentation 4 march copenhagen
Intra team presentation 4 march copenhagenIntra team presentation 4 march copenhagen
Intra team presentation 4 march copenhagen
 
Social Media for Public Relations
Social Media for Public RelationsSocial Media for Public Relations
Social Media for Public Relations
 
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 '"Why" you need ...
 
Red Carrot Presentation
Red Carrot PresentationRed Carrot Presentation
Red Carrot Presentation
 
roleofdigitalmarketing.pptx
roleofdigitalmarketing.pptxroleofdigitalmarketing.pptx
roleofdigitalmarketing.pptx
 
Io t roadmapping 11-12 july 2012 - welcome pres by tsb v1 maurizio pilu
Io t roadmapping   11-12 july 2012 - welcome pres by tsb v1 maurizio pilu Io t roadmapping   11-12 july 2012 - welcome pres by tsb v1 maurizio pilu
Io t roadmapping 11-12 july 2012 - welcome pres by tsb v1 maurizio pilu
 
080715 Online Pr
080715 Online Pr080715 Online Pr
080715 Online Pr
 
Important of Cryptocurrency Press Releases.pptx
Important of Cryptocurrency Press Releases.pptxImportant of Cryptocurrency Press Releases.pptx
Important of Cryptocurrency Press Releases.pptx
 
Dissecting Top Intranet Designs Webinar
Dissecting Top Intranet Designs WebinarDissecting Top Intranet Designs Webinar
Dissecting Top Intranet Designs Webinar
 
Open house ACJ
Open house ACJOpen house ACJ
Open house ACJ
 

Mehr von Mark Morrell

7 principles of good intranet governance
7 principles of good intranet governance7 principles of good intranet governance
7 principles of good intranet governanceMark Morrell
 
4 intranet publishing models
4 intranet publishing models4 intranet publishing models
4 intranet publishing modelsMark Morrell
 
SharePoint: what does good look like?
SharePoint: what does good look like?SharePoint: what does good look like?
SharePoint: what does good look like?Mark Morrell
 
Selling the idea of mobile to senior executives
Selling the idea of mobile to senior executivesSelling the idea of mobile to senior executives
Selling the idea of mobile to senior executivesMark Morrell
 
SharePoint 2010: examples with mobiles
SharePoint 2010: examples with mobilesSharePoint 2010: examples with mobiles
SharePoint 2010: examples with mobilesMark Morrell
 
Examples of BT using SharePoint 2010
Examples of BT using SharePoint 2010Examples of BT using SharePoint 2010
Examples of BT using SharePoint 2010Mark Morrell
 
An A-Z of BT's intranet
An A-Z of BT's intranetAn A-Z of BT's intranet
An A-Z of BT's intranetMark Morrell
 
BT Intranet Essentials
BT Intranet EssentialsBT Intranet Essentials
BT Intranet EssentialsMark Morrell
 
Improving usability with Oracle
Improving usability with OracleImproving usability with Oracle
Improving usability with OracleMark Morrell
 
BT Homepage Dec 2009 after relaunch
BT Homepage Dec 2009 after relaunchBT Homepage Dec 2009 after relaunch
BT Homepage Dec 2009 after relaunchMark Morrell
 
BT Homepage beta test site - November 2009
BT Homepage beta test site - November 2009BT Homepage beta test site - November 2009
BT Homepage beta test site - November 2009Mark Morrell
 
BT Directory
BT DirectoryBT Directory
BT DirectoryMark Morrell
 
BT today - BT's intranet news site
BT today - BT's intranet news siteBT today - BT's intranet news site
BT today - BT's intranet news siteMark Morrell
 
Team BT - 2012 Challenge
Team BT - 2012 ChallengeTeam BT - 2012 Challenge
Team BT - 2012 ChallengeMark Morrell
 
Usability of third party applications
Usability of third party applicationsUsability of third party applications
Usability of third party applicationsMark Morrell
 
Blog Central
Blog CentralBlog Central
Blog CentralMark Morrell
 
BTpedia - corporate intranet wiki
BTpedia - corporate intranet wikiBTpedia - corporate intranet wiki
BTpedia - corporate intranet wikiMark Morrell
 
Swine flu advice on BT intranet
Swine flu advice on BT intranetSwine flu advice on BT intranet
Swine flu advice on BT intranetMark Morrell
 
Blog On RSS, Twitter and round up email
Blog On RSS, Twitter and round up emailBlog On RSS, Twitter and round up email
Blog On RSS, Twitter and round up emailMark Morrell
 

Mehr von Mark Morrell (20)

7 principles of good intranet governance
7 principles of good intranet governance7 principles of good intranet governance
7 principles of good intranet governance
 
4 intranet publishing models
4 intranet publishing models4 intranet publishing models
4 intranet publishing models
 
SharePoint: what does good look like?
SharePoint: what does good look like?SharePoint: what does good look like?
SharePoint: what does good look like?
 
Selling the idea of mobile to senior executives
Selling the idea of mobile to senior executivesSelling the idea of mobile to senior executives
Selling the idea of mobile to senior executives
 
SharePoint 2010: examples with mobiles
SharePoint 2010: examples with mobilesSharePoint 2010: examples with mobiles
SharePoint 2010: examples with mobiles
 
Examples of BT using SharePoint 2010
Examples of BT using SharePoint 2010Examples of BT using SharePoint 2010
Examples of BT using SharePoint 2010
 
Intellact
IntellactIntellact
Intellact
 
An A-Z of BT's intranet
An A-Z of BT's intranetAn A-Z of BT's intranet
An A-Z of BT's intranet
 
BT Intranet Essentials
BT Intranet EssentialsBT Intranet Essentials
BT Intranet Essentials
 
Improving usability with Oracle
Improving usability with OracleImproving usability with Oracle
Improving usability with Oracle
 
BT Homepage Dec 2009 after relaunch
BT Homepage Dec 2009 after relaunchBT Homepage Dec 2009 after relaunch
BT Homepage Dec 2009 after relaunch
 
BT Homepage beta test site - November 2009
BT Homepage beta test site - November 2009BT Homepage beta test site - November 2009
BT Homepage beta test site - November 2009
 
BT Directory
BT DirectoryBT Directory
BT Directory
 
BT today - BT's intranet news site
BT today - BT's intranet news siteBT today - BT's intranet news site
BT today - BT's intranet news site
 
Team BT - 2012 Challenge
Team BT - 2012 ChallengeTeam BT - 2012 Challenge
Team BT - 2012 Challenge
 
Usability of third party applications
Usability of third party applicationsUsability of third party applications
Usability of third party applications
 
Blog Central
Blog CentralBlog Central
Blog Central
 
BTpedia - corporate intranet wiki
BTpedia - corporate intranet wikiBTpedia - corporate intranet wiki
BTpedia - corporate intranet wiki
 
Swine flu advice on BT intranet
Swine flu advice on BT intranetSwine flu advice on BT intranet
Swine flu advice on BT intranet
 
Blog On RSS, Twitter and round up email
Blog On RSS, Twitter and round up emailBlog On RSS, Twitter and round up email
Blog On RSS, Twitter and round up email
 

KĂźrzlich hochgeladen

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel AraĂşjo
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 

KĂźrzlich hochgeladen (20)

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 

Strategic intranet governance and business driven adoption of social media for increasing value @ bt 29 nov berlin

  • 1. Strategic Intranet governance and business driven adoption of social media for increasing value @ BT Mark Morrell – BT Intranet manager http://markmorrell.wordpress.com
  • 2. Š Brit ish Telecommunicat ions plc Agenda • A little bit about BT’s intranet • What are good business drivers for adoption? • What is the right strategy and governance? • What value can be measured? • BT examples demonstrating best practice
  • 3. Š Brit ish Telecommunicat ions plc A little bit about BT’s intranet • It started in 1994 • It is available to 140,000+ people in BT including third parties • All our information and applications are online: guidance, policies, news • We collaborate online too: blogs, wikis, podcasts, RSS, Twitter • It is benchmarked by the Intranet Benchmarking Forum as one of the best intranets overall and for: – Governance and strategy – Metrics and performance – Communications and culture – Design and usability
  • 4. Š Brit ish Telecommunicat ions plc Why is social media important to BT? Social media is: technology embedded in social behaviour social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple …these are BT’s business drivers!
  • 5. Š Brit ish Telecommunicat ions plc Meeting the demand from younger and new users • Nearly 90% of BT people under 25 use social media • Less than 50% of BT people over 50 use social media • Generation Y naturally expect to be able to use Facebook, Twitter, etc • Why create duplicate social media tools internally? • People are blending work with personal use of social media • One persona not different identities for all use of social media
  • 6. Š Brit ish Telecommunicat ions plc Traditional communication channels inform people • communicate business/time critical information to a wide audience • communicate ad hoc news to a wider audience • communicate news to a specific community on a regular basis • communicate operational information, e.g.. a process change • communicate a message using pre-recorded video • publish reference material via the intranet • promote a topic using an image/banner • store a document for use on-line • organise an interactive on-line event • update a large audience face-to-face with key strategic/business information • send something by post
  • 7. Š Brit ish Telecommunicat ions plc Social media tools engage people • interact and develop new relationships with my customers, partners and suppliers • seek input from customers on product and service development • improve customer service • accelerate problem solving • facilitate innovation through collaboration with third parties and industry experts • manage the brand and reputation • interact in new ways with employees.
  • 8. Š Brit ish Telecommunicat ions plc Guidelines for using social media in BT • Anyone can use social media tools on the BT Intranet • Simple to use, no training needed • Support global collaboration and share opinions, insights, experiences and perspectives often with strangers • Content is managed and regulated by the user community itself • No anonymous postings • Avoid unlawful and offensive postings • You will be held accountable for what you say
  • 9. Š Brit ish Telecommunicat ions plc Weighing up the benefits from social media • Balance guidelines with benefits as well as risks • Identify examples of benefits gained: – By finding right person – By finding right information – By joining a community of interest – Sharing/creating views and opinions • Alternative to other publishing tools • Research the benefits people have gained by use of social media
  • 10. Š Brit ish Telecommunicat ions plc BT Homepage – our intranet corporate portal
  • 11. Š Brit ish Telecommunicat ions plc BT Today - our intranet newsdesk
  • 12. Š Brit ish Telecommunicat ions plc BT today – your space
  • 13. Š Brit ish Telecommunicat ions plc BT today RSS – you subscribe to your news
  • 14. Š Brit ish Telecommunicat ions plc BT Homepage – our intranet corporate portal
  • 15. Š Brit ish Telecommunicat ions plc Blog Central – BT’s blogosphere
  • 16. Š Brit ish Telecommunicat ions plc Blogging example
  • 17. Š Brit ish Telecommunicat ions plc BTpedia – BT’s corporate wiki
  • 18. Š Brit ish Telecommunicat ions plc BTpedia – wiki article example
  • 19. Š Brit ish Telecommunicat ions plc Podcast Central – ‘show and tell’
  • 20. Š Brit ish Telecommunicat ions plc Podcasting example
  • 21. Š Brit ish Telecommunicat ions plc CEO online chats
  • 22. Š Brit ish Telecommunicat ions plc Summary • You now know: • More about BT’s intranet • What were BT’s business drivers for using social media • What helped adoption rates • What strategy and governance works • Benefits of using social media • Examples of social media used in BT
  • 23. Š Brit ish Telecommunicat ions plc Thank you!  • For further information and questions ask me today or contact me on: • My blog http://markmorrell.wordpress.com • Twitter https://twitter.com/markmorrell • LinkedIn • Facebook • Email mark.morrell@bt.com

Hinweis der Redaktion

  1. Web 2.0 and all that it has to offer is leading the BT Intranet to a new phase in its evolution Why is Social media important? Because it is closely linked to social behaviour. If the Intranet is about enabling people to be more effective, then it should also complement social behaviour – people should feel comfortable using it. All the objectives of the original project to use Internet technology in-house are embodied in web 2.0. Giving power to users, creating new networks, supporting social networks, simplifying the technology - all aspirations of the Intranet - and all key business drivers.