This document discusses how technology has transformed and will continue to transform retail shopping. It outlines several technologies that are shaping the future of retail, including intelligent devices, computer vision, 3D scanning and printing, mobile shopping, and shopper analytics. Retailers are advised to budget 11% of their marketing budget for innovation and allocate funding to both incremental improvements and transformative new technologies. Mobile engagement is highlighted as a key trend, with most smartphone users utilizing their phones during shopping and mobile users being much more likely to purchase in store. The document emphasizes that retailers must invent the future of shopping experiences through new technologies to stay competitive.

1. PRESENTS
RETAIL
R INVENTINGE The technology
of how we shop

2. RETAIL
R INVENTINGE
2
image of exhibition

3. RETAIL
R INVENTINGE
THE DIGITAL AGE
1992
3

4. RETAIL
R INVENTINGE
DIGITAL IS DEAD
4

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R INVENTINGE
THE POST-DIGITAL AGE
2013
5

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R INVENTINGE
6

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R INVENTINGE
7
BARKLEYUS.COM/TECHROADMAP

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R INVENTINGE
INTELLIGENT THINGS
8

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R INVENTINGE
COMPUTER VISION
9

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R INVENTINGE
3-D SCANNING AND PRINTING
10

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R INVENTINGE
MOBILE SHOPPERS
11

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R INVENTINGE
SHOPPER ANALYTICS
12

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R INVENTINGE
BUDGET FOR INNOVATION
11%
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source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013

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R INVENTINGE
BUDGET FOR INNOVATION
70 / 20 / 10
14
source: “Benchmark Your Marketing Innovation Culture,” Forrester Research, August 2013
NOW NEW NEXT

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R INVENTINGE
IN-STORE EXPERIENCE
15

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R INVENTINGE
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IN-STORE EXPERIENCE

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R INVENTINGE
NO-BOX RETAILING
17

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R INVENTINGE
NO-BOX RETAILING
18

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R INVENTINGE
NO-BOX RETAILING
19

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R INVENTINGE
NO-BOX RETAILING
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CONFIDENCE BEFORE COMMITTING
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R INVENTINGE
MOBILE ENGAGEMENT
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89%
source: Nielsen, 2012
of smartphone users
use their phones at retail

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R INVENTINGE
MOBILE ENGAGEMENT
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source: “Sprint Mobile Moment of Truth Study,” August 2012

24. RETAIL
R INVENTINGE
MOBILE ENGAGEMENT
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amazon.com
facebook
groupon
target
QR Reader
yelp
ebay mobile
google shopper
foursquare
twitter
red laser
walmart mobile
0% 7.5% 15% 22.5% 30%
6%
7%
8%
8%
8%
9%
9%
9%
11%
11%
18%
26%
source: “Sprint Mobile Moment of Truth Study,” August 2012

25. RETAIL
R INVENTINGE
MOBILE ENGAGEMENT
25
source: “Sprint Mobile Moment of Truth Study,” August 2012
Buy In-Store
No Influence
Buy at another store
Buy online
MOBILE
SHOPPERS
ALMOST 3X
TIMES MORE
LIKELY TO BUY IN
STORE THAN
ONLINE.

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R INVENTINGE
MOBILE ENGAGEMENT
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R INVENTINGE
“THE BEST WAY TO
PREDICT THE FUTURE
27
IS TO INVENT IT.”
Alan Kay Computer Pioneer

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R INVENTINGE
“IF YOU DON’T
INVENT THE FUTURE,
SOMEONE ELSE
WILL.”
28
Mark Logan Computer Geek
@mlogan
bit.ly/marklogan