Outside.in - Inman Connect Presentation
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Presentation I gave at Inman Connect conference (#icny) today on new local media landscape.
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Outside.in - Inman Connect Presentation
- 1. The New Local December 14th, 2009
- 2. Local media is changing.
- 3. Today, everyone is a publisher.
- 5. PersonalIt’s all about me. Confidential
- 6. It’s Mobile & Social
- 7. The old guard is changing
- 8. Getting easier to buy local ads online.
- 9. New models are emerging. Photograph by rmaspero
- 10. Now is the time.
- 11. Hyperlocal
- 12. Ecosystem Photograph by Ecstaticist
- 13. Consumers Publishers Bloggers Advertisers You? Photograph by Max Klingensmith
- 14. What Can You Contribute?
- 15. Be the expert.
- 16. Get busy. Photograph by much ado about nothing
- 17. It always comes back to you.
- 18. Who is Outside.in? Aggregate, organize, distribute and monetize all local media Reach millions of users in partnership with thousands of sites Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett
- 19. Mark Josephson mark@outside.in @markjosephson @outsidein
Editor's Notes
- 100,000 salespeople are selling to local advertisers today. $115 Billion annually in local advertising in US. $14 billion online in 2009.
- What is hyperlocal?
- Everyone plays a role
- So, what’s going to come out of all of this?
- Nobody knows what you know.You’re in every neighborhood.
- Be the local expert. Get blogging. Tools are SOOOO easy, and Outside.in can help.
- Be the source people look to for what’s important.Used to be refrigerator magnets, now it’s web presence and WEB EXPERTISEBlogging can = moneyMore content can = search referrals