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Cloud Computing                                                                              22ND
                          WORLD fORum                                                                                OCTO
                                                                                                                         B
                                                                                                                      2009 ER

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                                                                               09
                                                                    CTO BER 20 CE,
                                                            22ND O TLAND PLA
                                                            76 POR N
                                                             LONDO                 OuNT
                                                                         kiN g DisC R 2009
                                                              EARLy BOO sEPTEMBE
                                                                     5Th
      ORs                                                     ENDs 2            E:
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                                                                      Ng hOTLiN30
                                                               BOOki 845 519 12
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                                                               +44 (0

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                                                                                             Dr.Pam
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                                                                                                             I
                                                                                                      K and
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                                                                                                    U
                                                                                             CIO -          rs
                                                                                ,                    l Moto
                                                                          Misson tor,         Genera
                                                                   Keith        ec
                                                                          ss Dir a
                                                       aro,        Busine , Aviv
                                                 uccell er,                IT
                                          ouis F       fic          Group
                                    Jean-L chnical Of
                                           Te
                    os,             Chief
             tsovin                  Orange
      los Ko
Evange sting,
       Ho
VP of          y
        Stanle
 Morgan

                                                                                    al,
                                                                             t Lach     um
                                                                      Lauren nalyst, Ov
                                                          ative,      Se nior A
                                                      ent
                                               Repres
                                       Senior t
                   ris,                         f
            Tsatsa      Strate
                               gy      M icroso
    Kostas Director,
                         MRC
    C TO and tecture, H
            chi
     and Ar
Cloud Computing                                                        www.clOUdwF.cOm

           WORLD fORum

ABOUT THE EVENT
The Cloud Computing World Forum is the perfect event for professionals to learn and discuss the
future development and integration of cloud services. This one day conference will provide a focused
platform for the global cloud computing industry.

The Cloud Computing World Forum is the place to meet all the key decision makers from all of the cloud
service providers in one place. The conference will address the current state of the cloud computing
market, the business value of the cloud, deployment strategies and integration techniques, security
and privacy issues and will take a look into what the future holds from cloud service providers.

The event will provide great networking opportunities with industry leaders, presenting you with the
opportunity to meet and do business with likeminded individuals with an interest in cloud computing.


SHOw HigHligHTS                                     REASONS TO ATTENd
iNclUdE:                                            THE clOUd cOmpUTiNg
                                                    wORld FORUm:
   1 day conference dedicated
   to Cloud Computing                                  Gain perspective through the keynote address
                                                       and the state of the industry session
   Hear from leading case studies on how
   they have integrated cloud computing
                                                       Extend your personal cloud computing knowledge
   into their working practices
                                                       Learn from real case studies on best practice
   Learn from the key players offering
                                                       integration of cloud technologies and the effect
   services in the cloud
                                                       they could have on your organization
   Benefit from our pre-show online
                                                       Discover why cloud computing is perfect for SMB’s
   meeting planner
                                                       Learn about the key security issues and
   Network in our combined exhibition
                                                       concerns in cloud computing
   and catering area
                                                       Discuss emergent trends in the industry and
   Evening networking reception
                                                       take a look into the “future in the sky”

                                                       Discover and evaluate products and services

wHO SHOUld ATTENd:                                     Get the scoop on the latest products, meet
                                                       with clients and drum up new business
CIO/CTOs/CxOs, Directors, Strategy Directors,          with valuable leads
Business Development Managers, Database/
                                                       Meet some of the best known cloud
Data Center Manager, Network Systems Director,
                                                       computing professionals in person and
Network Architect, Enterprise Architects
                                                       exchange your experiences
Systems Integrators, VP Technology, Internet/
Web Supervisor, Engineering Manager, Network
Systems Administrators, Application Managers,
Programmer Analysts, Storage Managers,
Manager Information Systems, Software
Developers, Project Manager, Solutions Architect,
And many more...
Cloud Computing                                                                                         www.clOUdwF.cOm

                WORLD fORum

AgENdA
0800 – registration, Breakfast and Exhibition                                  Dr Pamal Sharma, CIO - UK and Ireland, General Motors
                                                                               Simon Abrahams, EMEA Head of Product Marketing, Rackspace
0900 – Organisers Introduction and Speed Networking

0905 – Chairmans Introduction                                                  1250 – Lunch, Networking and Exhibition

0915 – Opening Keynote: The worldwide Cloud Computing market
                                                                                 SESSION THREE:
        • Why has cloud computing come of age?
                                                                               DEPLOYING CLOuD COMPuTING IN THE ENTErPrISE
        • The effect of the credit crunch on cloud technologies
                                                                               Establishing and deploying a strategy around cloud computing is

   SESSION ONE:                                                                essential for an adoption process on any level to be seamless and
AN OVErVIEW OF THE CLOuD COMPuTING MArKET                                      successful. This session will include case study examples of how best
                                                                               cloud computing can be integrated into any organization.
Cloud computing is nothing new, but until recently its potential has been
limited and under utilised. Session one provides an overview of the cloud      1400 – Getting ready for cloud computing
computing market.                                                                      • Cloud security, application migration and integration
                                                                                         into an existing IT architecture
0945 – The business value of cloud computing
        • The cloud value proposition to enterprise                            1420 – Strategies for moving to a cloud infrastructure
        • What advantages are there to using a cloud                                   • IT operational considerations for cloud computing
        • Cloud advantages and where it is all heading                                 • Migration to the cloud, strategies and tools
        • Where the advantages really show
                                                                               1440 – Case Study: Integrating Cloud Computing
1005 – The competitive landscape
                                                                               1500 – Panel: Cloud and adoption: Best practice strategies
        •	 Predicted market growth
                                                                                       • Building a business in the cloud
1025 – Panel: TBC                                                                      • Databases in the cloud
        Laurent Lachal, Senior Analyst, Ovum                                           • Cloud Storage

                                                                               Keith Misson, Business Director, Group IT, Aviva
1055 – Coffee, Networking and Exhibition
                                                                               Evangelos Kotsovinos, Vice President, Morgan Stanley

  SESSION TWO:
EVALuATING THE CLOuD COMPuTING PrOSPECT                                        1530 – Coffee, Networking and Exhibition

Early adopters of Cloud Computing have realized significant IT costs
                                                                                 SESSION FOUR:
savings, efficiencies and service innovation. But many companies have also
                                                                               THE POTENTIAL OF CLOuD COMPuTING
struggled to get out of the starting blocks. Session two evaluates the cloud
                                                                               This final session looks at the potential and future of cloud computing
computing prospect and assesses what businesses are best suited to it.
                                                                               including how to gain competitive advantage from cloud services and
1120 – Key security issues and weaknesses in cloud computing                   what plans cloud vendors have for the product offerings and services.
        Understanding where the issues of security arise will help
                                                                               1600 – Maximizing cloud portability and minimizing cloud lock-in
        service providers create better services and enable customers
                                                                                       • Assessing different service requirements before committing
        to ask the right questions of their providers
                                                                                         to a cloud infrastructure
1140 – Why The Cloud is Perfect for SMB’s
                                                                               1620 – Gaining competitive advantage from cloud computing
        • How can small businesses benefit from cloud computing
                                                                                       • How to leverage cloud architectures
        • Cloud computing for free?
                                                                                       • Streamlining operations and improving the way
1200 – Top Five Opportunities for our Industry:                                          infrastructure is managed
        Costs, Costs, Costs. Efficiency is Key to Success!                             • Reducing the costs of IT operations
        Senior Representative, Microsoft
                                                                               1640 – Developments and Drivers towards cloud computing
1220 – Panel: Is cloud computing right for you?                                        • Putting the “S” in PaaS and SaaS
        	•	 Benefits of cloud computing                                                • Developments in connectivity
        • Cloud computing – a disruptive influence                                     • What factors will really make cloud computing take off?
        • Which resources should reside in the cloud
                                                                               1700 – Panel: The skys the limit
        • What determines cloud computing being a fit and not being a fit
                                                                                       • Latest developments in cloud services
        • What does cloud computing mean for the CIO?
                                                                                       • Emergent and future technologies
        	•	 	Committing to the cloud – the real pro’s and cons
          to committing to cloud infrastructure                                David Terrar, CEO, D2C
Cloud Computing                                                                                                                                                  www.clOUdwF.cOm

                          WORLD fORum

REgiSTRATiON
If you would like to register for this event please complete the form below and fax back to +44 (0) 872 115 0422

DELEGATE                                                                                                                 DELEGATE 2

Title                  Mr                  Mrs                  Ms                  Miss                   Dr            Title                   Mr                 Mrs                   Ms                 Miss                  Dr

First Name                                                                                                               First Name

Surname                                                                                                                  Surname

Position                                                                                                                 Job Title

Company                                                                                                                  Email

Address                                                                                                                  DELEGATE 3

                                                                                                                         Title                   Mr                 Mrs                   Ms                 Miss                  Dr

Postcode                                                                                                                 First Name

Telephone                                                                                                                Surname

Fax                                                                                                                      Job Title

Email                                                                                                                    Email


CLOuD COMPuTING WOrLD FOruM rESErVATION

1 Day Full Conference (Early booking rate) – £150 + VAT                                                                  1 Day Full Conference (Standard booking rate) – £200 + VAT

Conference Material – £100 + VAT

PAYMENT

Please send me a VAT invoice.

Our purchase order no. is

I enclose a cheque for                         £                                                                         Payable to Point Zero Media Ltd

Please charge my card                          £                                                                         Card type:              Visa               Mastercard                      Maestro                   Amex

Card Number                                                                                                              Security No.

Issue Date Expiry Date                                                  /                                                Expiry Date                                /

Cardholders Name

Cardholders Registered Address

                                                                                                                         Postcode



Signature                                                                                                                Date

DELEGATE TErMS AND CONDITIONS                                                                                                  invoiced amount is payable. All substitutions and cancellations must be received in writing.
1.    It is a condition of booking that all event fees are paid on booking. If payment is not made in full at the time   9.    Delegates should advise of any special access requirements at the time of registration.
      of booking, registration will be provisional.                                                                      10.   It is the responsibility of the delegate to arrange appropriate insurance cover in connection with their
2.    Bookings received less than 2 weeks before the conference date can only be made by credit card                           attendance at the conference. Point Zero Media Ltd cannot be held liable for any loss, liability or damage
      or bank transfer.                                                                                                        to personal property.
3.    Registration information will be sent to registered delegates by email at least seven days prior to the event.     11.   Point Zero Media Ltd reserves the right to make alterations to the conference programme, venue and timings.
      Any delegate not receiving the registration information should contact us on info@pointzeromedia.com                     In the unlikely event of the programme being cancelled by Point Zero Media Ltd, a full refund will be made.
4.    Point Zero Media Ltd reserves the right to refuse entry if monies have not been received.                                Liability will be limited to the amount of the fee paid by the delegate.
5.    Spaces are limited. Point Zero Media Ltd therefore reserves the right to refuse and refund monies if the event     12.   Views expressed by speakers are their own. Point Zero Media Ltd cannot accept liability for advice given,
      is over-subscribed.                                                                                                      or views expressed, by any speaker at the conference or in any material provided to delegates.
6.    Point Zero Media Ltd reserve the right to refuse entry or eject people from the event.                             13.   All personal data supplied is subject to the Data Protection Act 1998. This information may be used for
7.    In order to qualify for any ‘early bird’ rates, booking and payment must be received before the deadline date            direct marketing purposes for Point Zero Media Ltd products and services. Your personal details will be
      listed in the conference marketing material.                                                                             treated in accordance with requirements of the Data Protection Act 1998.
8.    Delegates may nominate an alternative person from their organisation to attend up to 24 hours prior to the         14.   Point Zero Media Ltd will continue to hold and use this information to contact you about any future
      start of the event, at no extra charge. Should substitution not be possible, cancellations made at least one             Point Zero Media Ltd events or promotions. If you would not like to be contacted please write to:
      month before the start of the event will be charged a fee of 25% of the invoice total. After this date, the full         The Database Team, Point Zero Media Ltd, 27 Kings Croft, Long Ashton, Bristol, BS41 9ED

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Cloud Computing World Forum

  • 1. Cloud Computing 22ND WORLD fORum OCTO B 2009 ER M sPO NsORs etermining D ATiNu e of PL sPONs ORs th tur e Fu le IT inab gOLD siLVER sPONs ORs Susta 09 CTO BER 20 CE, 22ND O TLAND PLA 76 POR N LONDO OuNT kiN g DisC R 2009 EARLy BOO sEPTEMBE 5Th ORs ENDs 2 E: sPONs Ng hOTLiN30 BOOki 845 519 12 ) +44 (0 ms, Abraha roduct Simon d of P pace ea EMEA H g, Racks rma, in s al Sha reland, Market Dr.Pam EAkER I K and kEy sP U CIO - rs , l Moto Misson tor, Genera Keith ec ss Dir a aro, Busine , Aviv uccell er, IT ouis F fic Group Jean-L chnical Of Te os, Chief tsovin Orange los Ko Evange sting, Ho VP of y Stanle Morgan al, t Lach um Lauren nalyst, Ov ative, Se nior A ent Repres Senior t ris, f Tsatsa Strate gy M icroso Kostas Director, MRC C TO and tecture, H chi and Ar
  • 2. Cloud Computing www.clOUdwF.cOm WORLD fORum ABOUT THE EVENT The Cloud Computing World Forum is the perfect event for professionals to learn and discuss the future development and integration of cloud services. This one day conference will provide a focused platform for the global cloud computing industry. The Cloud Computing World Forum is the place to meet all the key decision makers from all of the cloud service providers in one place. The conference will address the current state of the cloud computing market, the business value of the cloud, deployment strategies and integration techniques, security and privacy issues and will take a look into what the future holds from cloud service providers. The event will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals with an interest in cloud computing. SHOw HigHligHTS REASONS TO ATTENd iNclUdE: THE clOUd cOmpUTiNg wORld FORUm: 1 day conference dedicated to Cloud Computing Gain perspective through the keynote address and the state of the industry session Hear from leading case studies on how they have integrated cloud computing Extend your personal cloud computing knowledge into their working practices Learn from real case studies on best practice Learn from the key players offering integration of cloud technologies and the effect services in the cloud they could have on your organization Benefit from our pre-show online Discover why cloud computing is perfect for SMB’s meeting planner Learn about the key security issues and Network in our combined exhibition concerns in cloud computing and catering area Discuss emergent trends in the industry and Evening networking reception take a look into the “future in the sky” Discover and evaluate products and services wHO SHOUld ATTENd: Get the scoop on the latest products, meet with clients and drum up new business CIO/CTOs/CxOs, Directors, Strategy Directors, with valuable leads Business Development Managers, Database/ Meet some of the best known cloud Data Center Manager, Network Systems Director, computing professionals in person and Network Architect, Enterprise Architects exchange your experiences Systems Integrators, VP Technology, Internet/ Web Supervisor, Engineering Manager, Network Systems Administrators, Application Managers, Programmer Analysts, Storage Managers, Manager Information Systems, Software Developers, Project Manager, Solutions Architect, And many more...
  • 3. Cloud Computing www.clOUdwF.cOm WORLD fORum AgENdA 0800 – registration, Breakfast and Exhibition Dr Pamal Sharma, CIO - UK and Ireland, General Motors Simon Abrahams, EMEA Head of Product Marketing, Rackspace 0900 – Organisers Introduction and Speed Networking 0905 – Chairmans Introduction 1250 – Lunch, Networking and Exhibition 0915 – Opening Keynote: The worldwide Cloud Computing market SESSION THREE: • Why has cloud computing come of age? DEPLOYING CLOuD COMPuTING IN THE ENTErPrISE • The effect of the credit crunch on cloud technologies Establishing and deploying a strategy around cloud computing is SESSION ONE: essential for an adoption process on any level to be seamless and AN OVErVIEW OF THE CLOuD COMPuTING MArKET successful. This session will include case study examples of how best cloud computing can be integrated into any organization. Cloud computing is nothing new, but until recently its potential has been limited and under utilised. Session one provides an overview of the cloud 1400 – Getting ready for cloud computing computing market. • Cloud security, application migration and integration into an existing IT architecture 0945 – The business value of cloud computing • The cloud value proposition to enterprise 1420 – Strategies for moving to a cloud infrastructure • What advantages are there to using a cloud • IT operational considerations for cloud computing • Cloud advantages and where it is all heading • Migration to the cloud, strategies and tools • Where the advantages really show 1440 – Case Study: Integrating Cloud Computing 1005 – The competitive landscape 1500 – Panel: Cloud and adoption: Best practice strategies • Predicted market growth • Building a business in the cloud 1025 – Panel: TBC • Databases in the cloud Laurent Lachal, Senior Analyst, Ovum • Cloud Storage Keith Misson, Business Director, Group IT, Aviva 1055 – Coffee, Networking and Exhibition Evangelos Kotsovinos, Vice President, Morgan Stanley SESSION TWO: EVALuATING THE CLOuD COMPuTING PrOSPECT 1530 – Coffee, Networking and Exhibition Early adopters of Cloud Computing have realized significant IT costs SESSION FOUR: savings, efficiencies and service innovation. But many companies have also THE POTENTIAL OF CLOuD COMPuTING struggled to get out of the starting blocks. Session two evaluates the cloud This final session looks at the potential and future of cloud computing computing prospect and assesses what businesses are best suited to it. including how to gain competitive advantage from cloud services and 1120 – Key security issues and weaknesses in cloud computing what plans cloud vendors have for the product offerings and services. Understanding where the issues of security arise will help 1600 – Maximizing cloud portability and minimizing cloud lock-in service providers create better services and enable customers • Assessing different service requirements before committing to ask the right questions of their providers to a cloud infrastructure 1140 – Why The Cloud is Perfect for SMB’s 1620 – Gaining competitive advantage from cloud computing • How can small businesses benefit from cloud computing • How to leverage cloud architectures • Cloud computing for free? • Streamlining operations and improving the way 1200 – Top Five Opportunities for our Industry: infrastructure is managed Costs, Costs, Costs. Efficiency is Key to Success! • Reducing the costs of IT operations Senior Representative, Microsoft 1640 – Developments and Drivers towards cloud computing 1220 – Panel: Is cloud computing right for you? • Putting the “S” in PaaS and SaaS • Benefits of cloud computing • Developments in connectivity • Cloud computing – a disruptive influence • What factors will really make cloud computing take off? • Which resources should reside in the cloud 1700 – Panel: The skys the limit • What determines cloud computing being a fit and not being a fit • Latest developments in cloud services • What does cloud computing mean for the CIO? • Emergent and future technologies • Committing to the cloud – the real pro’s and cons to committing to cloud infrastructure David Terrar, CEO, D2C
  • 4. Cloud Computing www.clOUdwF.cOm WORLD fORum REgiSTRATiON If you would like to register for this event please complete the form below and fax back to +44 (0) 872 115 0422 DELEGATE DELEGATE 2 Title Mr Mrs Ms Miss Dr Title Mr Mrs Ms Miss Dr First Name First Name Surname Surname Position Job Title Company Email Address DELEGATE 3 Title Mr Mrs Ms Miss Dr Postcode First Name Telephone Surname Fax Job Title Email Email CLOuD COMPuTING WOrLD FOruM rESErVATION 1 Day Full Conference (Early booking rate) – £150 + VAT 1 Day Full Conference (Standard booking rate) – £200 + VAT Conference Material – £100 + VAT PAYMENT Please send me a VAT invoice. Our purchase order no. is I enclose a cheque for £ Payable to Point Zero Media Ltd Please charge my card £ Card type: Visa Mastercard Maestro Amex Card Number Security No. Issue Date Expiry Date / Expiry Date / Cardholders Name Cardholders Registered Address Postcode Signature Date DELEGATE TErMS AND CONDITIONS invoiced amount is payable. All substitutions and cancellations must be received in writing. 1. It is a condition of booking that all event fees are paid on booking. If payment is not made in full at the time 9. Delegates should advise of any special access requirements at the time of registration. of booking, registration will be provisional. 10. It is the responsibility of the delegate to arrange appropriate insurance cover in connection with their 2. Bookings received less than 2 weeks before the conference date can only be made by credit card attendance at the conference. Point Zero Media Ltd cannot be held liable for any loss, liability or damage or bank transfer. to personal property. 3. Registration information will be sent to registered delegates by email at least seven days prior to the event. 11. Point Zero Media Ltd reserves the right to make alterations to the conference programme, venue and timings. Any delegate not receiving the registration information should contact us on info@pointzeromedia.com In the unlikely event of the programme being cancelled by Point Zero Media Ltd, a full refund will be made. 4. Point Zero Media Ltd reserves the right to refuse entry if monies have not been received. Liability will be limited to the amount of the fee paid by the delegate. 5. Spaces are limited. Point Zero Media Ltd therefore reserves the right to refuse and refund monies if the event 12. Views expressed by speakers are their own. Point Zero Media Ltd cannot accept liability for advice given, is over-subscribed. or views expressed, by any speaker at the conference or in any material provided to delegates. 6. Point Zero Media Ltd reserve the right to refuse entry or eject people from the event. 13. All personal data supplied is subject to the Data Protection Act 1998. This information may be used for 7. In order to qualify for any ‘early bird’ rates, booking and payment must be received before the deadline date direct marketing purposes for Point Zero Media Ltd products and services. Your personal details will be listed in the conference marketing material. treated in accordance with requirements of the Data Protection Act 1998. 8. Delegates may nominate an alternative person from their organisation to attend up to 24 hours prior to the 14. Point Zero Media Ltd will continue to hold and use this information to contact you about any future start of the event, at no extra charge. Should substitution not be possible, cancellations made at least one Point Zero Media Ltd events or promotions. If you would not like to be contacted please write to: month before the start of the event will be charged a fee of 25% of the invoice total. After this date, the full The Database Team, Point Zero Media Ltd, 27 Kings Croft, Long Ashton, Bristol, BS41 9ED