Google+ and Author Rank

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I gave this presentation to a general meeting of Visit USA in London on 27 September 2012 - Mark Hodson, http://www.101holidays.co.uk/

Technology

Google gets social … and why
you need to join the
conversation

By Mark Hodson

Consulting on search for travel
companies since 2006

Co-founded 101 Holidays in 2009.
4 million unique visitors per year

Later this year, we launch our
5th site: 101 USA Holidays

Do we really need another social
network?

Google+ launched in June 2011 and
currently has 400 million users

Google+ is not just a social network

It is influencing search results

Google wants user data.

To make search results better
(and sell more ads)

Then came authorship

… “Who wrote this?”

Coming soon …. Author Rank

This will affect rankings

Install Google+ buttons on your website
Create a personal page on Google+

Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification

Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification
Use writers with strong Google+ profiles

Install Google+ buttons on your website
Create a personal page on Google+
Set up author verification
Use writers with strong Google+ profiles
Get active on Google+

How to verify authorship

1) Add your website to your About page
2) Make your +1’s public
3) Add link from your website to your Google+
page using “rel=author” tag

Visit: www.101holidays.co.uk/google
http://plus.google.com/authorship

Thank you for listening

mark@101holidays.co.uk

www.travel-seo.co.uk

Search for me on Google+

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Google+ and Author Rank

1. Google gets social … and why you need to join the conversation By Mark Hodson

2. About me

4. Consulting on search for travel companies since 2006

5. Training PR agencies since 2009

6. Co-founded 101 Holidays in 2009. 4 million unique visitors per year

7. Later this year, we launch our 5th site: 101 USA Holidays

8. What is your social media strategy?

9. What is your social media strategy?

10. What is your social media strategy?

11.

12. Do we really need another social network?

13. Google+ launched in June 2011 and currently has 400 million users

14. Google+ is not just a social network It is influencing search results

15. The web is full of low-quality content

16.

17. Most important ranking factor: links

18.

19. The link economy is corrupt

20. Google wants user data. To make search results better (and sell more ads)

21. First came the +1 button …

22. “Tell us what you like”

23. Then came authorship … “Who wrote this?”

24.

25.

26.

27.

28. Coming soon …. Author Rank This will affect rankings

29.

30.

31. What should you be doing about this?

32. Install Google+ buttons on your website

33. Install Google+ buttons on your website Create a personal page on Google+

34. Install Google+ buttons on your website Create a personal page on Google+ Set up author verification

35. Install Google+ buttons on your website Create a personal page on Google+ Set up author verification Use writers with strong Google+ profiles

36. Install Google+ buttons on your website Create a personal page on Google+ Set up author verification Use writers with strong Google+ profiles Get active on Google+

37. Add Google+ buttons •

38. Join Google+ •

39. How to verify authorship 1) Add your website to your About page 2) Make your +1’s public 3) Add link from your website to your Google+ page using “rel=author” tag Visit: www.101holidays.co.uk/google http://plus.google.com/authorship

40. Watch this video

41.

42.

43. Thank you for listening mark@101holidays.co.uk www.travel-seo.co.uk Search for me on Google+

Google+ and Author Rank

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