A quick but thorough overview of the questions and issues involved in making the decision to self-publish your book. A "must view" presentation from a veteran publisher before spending money or hitting the print button.

1. a look at the world of
micro-publishing
bymarkgilroy

2. today’s publishing universe is filled with question
marks that provide opportunities for those with the
entrepreneurial spirit

3. emerging technologies and systems have
given unprecedented power (and
responsibility) to the author

4. if you truly have a book you believe in and will
work hard to promote and sell, you have the
opportunity to swap royalties for profits
through micropublishing

5. at minimum you can create a great looking, high quality
signature expression
without breaking the bank

6. getting published with a traditional book publisher has
become too cumbersome for many authors

7. there are many advantages to publishing with a traditional publisher
but the time and effort spent securing the services of an agent,
having the title acquired by a publisher, and then waiting for it to
finally reach market
aren’t worth the hassle for many authors

8. a successful publishing deal is contingent on a
number of puzzle pieces
the right agent
a unique and compelling concept
quality writing
author marketing ‘platform’
author sales history
comparative title performance
publisher’s current needs

9. 9
all it takes is one missing piece to scuttle
or indefinitely postpone your great work

10. only you can decide when it’s time to stop
waiting for a publishing deal and hit the
print button

11. well executed micropublishing will not
preclude you from selling your work to a publisher
in the future and may, in fact, improve your
chances to do so

12. before you hit the print button
you need to make sure you have all the elements for a
quality publishing project


13. Yourchecklist 
13
 substantive review and edit (content is great)
 copyedit (content reads great)
 cover design (appropriate for genre)
 jacket, catalog, and sales sheet blurbs (marketing pitch)
 competitive pricing on long run, short run, and POD (printing)
 e-book reader conversion and placement
 sales and fulfillment to brick and mortar stores
 sales and fulfillment through online sellers
 viral marketing strategies and execution (look in the mirror for
a volunteer to work social media and more)
 Author owned operated web/blog/site and social media

14. 3 options
turnkey – everything is done for you for a
“package” cost (i.e. West Bow)
push button – upload and click (i.e.
CreateSpace)
ala carte – become a small publisher and pick and
choose the services you need from a variety of
sources (i.e. Lightning Source)

15. take time to thoroughly understand
the services and costs
to find the right model for you
before you start burning dollars

16. usualsuspects
lightningsource  ingramspark  createspace 
outskirts  westbow  xlibris  authorhouse 
iUniverse  Lulu  bookbaby 
kindledirect  bookpros  nookpress
and many others!

17. all it takes to get started
is a single
click

18. yourbook
coming soon

19. 19
connect with markgilroy
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@markgilroy
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