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Finally, a better way to attract
        your ideal customers




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You do not have to take notes




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What do you already know
        about Internet marketing?




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Your ideal customers…




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Success looks like this




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What success looks like
           in Google search results

                  Key phrase and Ranking                       Results
   Sacramento SEO 1, 2, 4                                      4,980,000
   Sacramento PPC consultant 6, 7                              6,570,000
   Sacramento small business revival 1, 2, 3, 4, 7, 8, 9       1,450,000




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
What success looks like
              in web site visits




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Get a professional picture




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Get a professional picture




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Manage your image




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
When something good happens…




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 15 words, why should I do
           business with you?




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 15 words, why should I do
            business with you?


Continue the conversation
“My ideas save my bosses/clients $$”
“I will make your life easier”
“I turn your problems into solutions”
“This is what I do. I’ve been doing it…”

 ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 15 words, why should I do
            business with you?


1. ____ ____ ____ ____ ____ ____ ____ ____
   ____ ____ ____ ____ ____ ____ ____.
2. ____ ____ ____ ____ ____ ____ ____ ____
   ____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____
   ____ ____ ____ ____ ____ ____ ____.
 ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 160 characters, why should I do
        business with you?




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Key phrases attract your ideal
           customers to you




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Key phrases attract my ideal
           customers to me

                                Sacramento SEO


                          Sacramento PPC Consultant


                      Sacramento Small Business Revival




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You need content




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
You need content


                                    6,000 words
                                  60 minute speech
                                      14 pages




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Post your content…everywhere


                                    6,000 words
                                  60 minute speech
                                      14 pages




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Reuse content?


                                    6,000 words
                                  60 minute speech
                                      14 pages




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Reuse content?
    Yes Yes Yes Yes Yes Yes Yes Yes




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Not ready for this yet…




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Success looks like this




©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
Easy to find me? Yes!



Web:              www.yourseowizard.com
Facebook:         www.facebook.com/cameronparkcomputer
Twitter:          www.twitter.com/markgermanos
LinkedIn:         www.linkedin.com/in/markgermanos
YouTube:          www.youtube.com/user/markanthonygermanos
Phone:            415-997-8864, 916-752-6767
E-mail:           mark@yourseowizardcom




 ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
In 15 words, why should I do
              business with you?


1. e.g. I use web tools to help your ideal
   customers find you.
2. ____ ____ ____ ____ ____ ____ ____ ____
   ____ ____ ____ ____ ____ ____ ____.
3. ____ ____ ____ ____ ____ ____ ____ ____
   ____ ____ ____ ____ ____ ____ ____.
If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
       Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
Key phrases attract your ideal
              customers to you

                                       e.g. Sacramento SEO




If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
       Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
What we covered today
        Task                     Why bother?                    How to get it done          
 1. Professional      Create a professional image           Get a professional picture
 picture                                                    taken, then upload it to
                                                            your online profiles
 2. Protect your      Prevent embarrassing pictures         Remove your TAG from
 image                from appearing in your profiles       pictures

 3. Create your       Online profiles will request          Write a 15 word response
 summary              summaries. People want to read        to: “Why should I do
                      short and sharp summaries             business with you”?
 4. Identify your     Help your ideal customers find you Identify what they must
 key phrases                                             type in a Google search
                                                         window to find you
 5. Publish           The more content you create, the      Record/write 6,000 word
 sufficient content   more attractive you become            manifesto for blog entries


If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
       Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
Pump up your uLinkNetwork profile




If this sounded easy when I was talking about it, but now you need help, give me a call. I can help.
       Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
WeWillFixYour.biz
Primary themes
•   Professional picture
     – What I post
     – What other people tag
     – Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards,
       Google+
•   Develop the 15 word response
     – Show where I can use it. LinkedIn, blog, FB, web site bio
     – Story of why I wrote my first one and why you need one online
•   Google Video (YouTube)
     – What you need to make a good video
     – Camera shy
     – Example of a YouTube video success (Tamara Dorris)
•   Keyphrases (the bridge)
     – What you selling
     – What your ideal customer wants to buy
•   6,000 word manifesto
     – Web site, blog, responses to others’ blogs, articles

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Finally, a better way to attract your ideal customers

  • 1. Finally, a better way to attract your ideal customers ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 2. You do not have to take notes ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 3. What do you already know about Internet marketing? ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 4. Not ready for this yet… ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 5. Not ready for this yet… ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 6. Your ideal customers… ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 7. Success looks like this ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 8. What success looks like in Google search results Key phrase and Ranking Results Sacramento SEO 1, 2, 4 4,980,000 Sacramento PPC consultant 6, 7 6,570,000 Sacramento small business revival 1, 2, 3, 4, 7, 8, 9 1,450,000 ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 9. What success looks like in web site visits ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 10. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 11. Get a professional picture ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 12. Get a professional picture ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 13. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 14. Manage your image ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 15. When something good happens… ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 16. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 17. In 15 words, why should I do business with you? ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 18. In 15 words, why should I do business with you? Continue the conversation “My ideas save my bosses/clients $$” “I will make your life easier” “I turn your problems into solutions” “This is what I do. I’ve been doing it…” ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 19. In 15 words, why should I do business with you? 1. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 20. In 160 characters, why should I do business with you? ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 21. You ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 22. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 23. Key phrases attract your ideal customers to you ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 24. Key phrases attract my ideal customers to me Sacramento SEO Sacramento PPC Consultant Sacramento Small Business Revival ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 25. ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 26. You need content ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 27. You need content 6,000 words 60 minute speech 14 pages ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 28. Post your content…everywhere 6,000 words 60 minute speech 14 pages ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 29. Reuse content? 6,000 words 60 minute speech 14 pages ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 30. Reuse content? Yes Yes Yes Yes Yes Yes Yes Yes ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 31. Not ready for this yet… ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 32. Success looks like this ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 33. Easy to find me? Yes! Web: www.yourseowizard.com Facebook: www.facebook.com/cameronparkcomputer Twitter: www.twitter.com/markgermanos LinkedIn: www.linkedin.com/in/markgermanos YouTube: www.youtube.com/user/markanthonygermanos Phone: 415-997-8864, 916-752-6767 E-mail: mark@yourseowizardcom ©2013 Mark Anthony Germanos ● www.yourseowizard.com● 415-997-8864 ● 916-752-6767
  • 34. In 15 words, why should I do business with you? 1. e.g. I use web tools to help your ideal customers find you. 2. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. 3. ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____. If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  • 35. Key phrases attract your ideal customers to you e.g. Sacramento SEO If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  • 36. What we covered today Task Why bother? How to get it done  1. Professional Create a professional image Get a professional picture picture taken, then upload it to your online profiles 2. Protect your Prevent embarrassing pictures Remove your TAG from image from appearing in your profiles pictures 3. Create your Online profiles will request Write a 15 word response summary summaries. People want to read to: “Why should I do short and sharp summaries business with you”? 4. Identify your Help your ideal customers find you Identify what they must key phrases type in a Google search window to find you 5. Publish The more content you create, the Record/write 6,000 word sufficient content more attractive you become manifesto for blog entries If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  • 37. Pump up your uLinkNetwork profile If this sounded easy when I was talking about it, but now you need help, give me a call. I can help. Mark Anthony Germanos ● 415-997-8864 ● 916-752-6767 ● www.yourseowizard.com
  • 39. Primary themes • Professional picture – What I post – What other people tag – Where I post my professional picture (LinkedIn, FB, Twitter, Examiner, newsletter, biz cards, Google+ • Develop the 15 word response – Show where I can use it. LinkedIn, blog, FB, web site bio – Story of why I wrote my first one and why you need one online • Google Video (YouTube) – What you need to make a good video – Camera shy – Example of a YouTube video success (Tamara Dorris) • Keyphrases (the bridge) – What you selling – What your ideal customer wants to buy • 6,000 word manifesto – Web site, blog, responses to others’ blogs, articles