Designed for clients who want to understand the latest trends in the USA beverage industry and want more detail and analysis on this data. Canadean's USA Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments Key Features and Benefits Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012, together with 2012 actual volumes, 2013 forecast volumes and projected growth

1. USA Quarterly Beverage Tracker Report Q3 2013
Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest
developments in the USA beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than
just data. This report provides a complete overview of all commercial beverage consumption trends, latest
market developments and an economic mood indicator
What is the current market landscape and what is changing?
Soft drinks consumption was flat in Q3-13, with the increased volumes of some markets being just enough to
compensate for the continued decline in carbonates sales.
What are the key drivers behind recent market changes?
Real gross domestic product in the United States increased at an annual rate of 2.5% in the second quarter of
2013. Inflation averaged 1.8% during the quarter, trending upwards from 1.1% at the end of May.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the USA beverage industry and want more
detail and analysis on this data. Canadean's USA Quarterly Beverage Tracker report is ideal for benchmarking
USA Quarterly Beverage Tracker Report Q3 2013

2. total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and
market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q32013 vs Q32012,
together with 2012 actual volumes, 2013 forecast volumes and projected growth
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five)
whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are
rising or falling and how Private Label products have performed versus the rest of the market. Selected retail
pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price
movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers
examined
Volumes for Q32013 vs Q32012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided
for each individual beverage category, together with supporting text on quarterly performance and forecast
assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low
calorie, and by key flavours.
Key Market Issues
Much of the rise in carbonated water consumption can be attributed to the steady decline in carbonates
volume, as consumers look for healthier options
It appears that the trend of lower cost alternatives to rtds has 'backfired' and increasing numbers of consumers
have switched to liquid concentrates as a more convenient substitute for fruit powders
During the quarter, the US Senate Committee on Commerce, Science, and Transportation held a hearing on
marketing by the energy drinks industry, focusing in particular on the extent to which producers target
younger consumers
Less than a third of the adult population drinks wine and less than 10% of the population can be considered
regular drinkers
A significant part of the current decline in milk consumption is from consumers who claim to be switching to
lower calorie alternatives
Key Highlights
still drinks, lemonade continued to be a popular flavor for new products
Drinking yogurt has suddenly started to grow more quickly once again, owing primarily to the rising
popularity of Greek and other specialty yogurt products
The craft segment continued to set the agenda for the entire beer category, driving much of the growth and
underpinning new product development trends
Much of the coffee industry is focused on products for single cup machines which have reportedly quadrupled
sales over the past two years
USA Quarterly Beverage Tracker Report Q3 2013

3. Within the juice market, one of the most exciting growth segments is cold-pressed juices
Canadean Usa Quarterly Beverage Tracker
at A Glance - Quarterly Performance And Latest Forecast
highlights
market Drivers
market Trends
soft Drinks
packaged Water
bulk/hod Water
carbonates
juice
nectars
still Drinks
squash/syrups
fruit Powders
iced/rtd Tea Drinks
iced Rtd Coffee Drinks
sports Drinks
energy Drinks
alcoholic Drinks
beer
cider
wine
spirits
other Alcoholic Beverages
dairy Drinks
white Milk
cultured Dairy Drinks
flavoured Milk
soymilk
other Liquid Dairy
hot Beverages
hot Coffee
hot Tea
data Tables
commercial Beverages Market Trends - Million Litres, 2012-2013f
commercial Beverages Market Trends - Million Unit Cases, 2012-2013f
soft Drinks Market Trends - Million Litres, 2012-2013f
soft Drinks Market Trends - Million Unit Cases, 2012-2013f
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USA Quarterly Beverage Tracker Report Q3 2013

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USA Quarterly Beverage Tracker Report Q3 2013