Social media is (still) hot. It seems just about every human being - and every business - has jumped on the social media wagon. However, many people (and companies) are simply using social channels as another platform from which to shout their message. This cutting edge webinar with DJ Waldow, Digital Marketing Evangelist at Marketo, will show you that if you really want to see positive return from your social media efforts, you must first connect with your community and build relationships. If you successfully do this, your community will help market (and sell) your product or service.

1. Type your answer in the chat!

5. How To Use Social Media to
Connect with Your Community,
Build Relationships, and Win
Deals
DJ Waldow
Digital Marketing Evangelist at Marketo
December 18, 2013
© 2013 Marketo, Inc. Marketo Proprietary and Confidential

6. DJ Waldow
Digital Marketing Evangelist
Marketo
@djwaldow
© 2013 Marketo, Inc. Marketo Proprietary and Confidential

7. Yes.

8. Social media
is hot.

9. Over half of
Americans have a
profile on a social
networking site

10. [Audience Poll]
Page 10
© 2013 Marketo, Inc.
10
Marketo Proprietary and Confidential

11. Page 11
© 2013 Marketo, Inc.
11
Marketo Proprietary and Confidential

12. Page 12
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

13. My MOM is on
Facebook.

14. 1/3 of status
updaters post
updates using the
services website
nearly every day.

16. 55% of cell
phone owners
say that their
phone is a
smartphone.

17. What is social media?

25. Nope.

26. Nope.
Those are just social media tools.

28. Social

33. Social. Yes.

34. Social. Yes.
But none of those are social media.

35. Media

39. Media. Yes.

40. Media. Yes.
But none of those are social media.

41. Social Media

48. Page 48
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

49. Does anyone know … ?
Page 49
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

50. Page 50
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

51. Page 51
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

52. Page 52
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

53. Page 53
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

54. Page 54
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

55. Page 55
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

56. Building relationships through social
media is like making a mojito

57. It’s not the
job for a
novice.

58. Instead, it takes a trained professional …
and time… and patience.

59. So …
where to start?
Page 59
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

60. The
SECRET
to building
relationships
through social
media
Page 60
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

61. Page 61
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

62. Page 62
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

63. Page 63
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

64. But what does an
online smile
look like?
Page 64
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

65. No really … what does an
online smile
look like?
Page 65
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

66. Page 66
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

67. Page 67
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

68. Page 68
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

69. What ARE the (awesome) contents?
Page 69
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

70. Page 70
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

71. Page 71
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

72. Page 72
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

73. Page 73
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

74. Immediate response
Page 74
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

75. Humor / Human
Page 75
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

76. Helpful Selling
Page 76
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

77. More Helpful Selling +
Humor / Human
Page 77
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

78. Page 78
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

79. Page 79
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

80. Page 80
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

81. Marketo umbrellas lighting the way !
Page 81
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

82. Page 82
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

83. Page 83
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

84. Page 84
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

85. Page 85
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

87. Just this morning …
Page 87
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

88. Page 88
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

89. Page 89
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

90. Page 90
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

91. Page 91
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

92. Page 92
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

93. 5,507,089 impressions
13,198 clicks
844,714 people reached
Page 93
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

95. Page 95
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

96. Page 96
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

97. Page 97
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

98. Page 98
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

99. Page 99
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

101. Gary Vaynerchuck

103. Page 103
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

104. Page 104
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

105. 42 seconds later …
Page 105
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

106. 42 seconds later …
Page 106
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

107. Page 107
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

108. Page 108
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

109. The Secret Sauce
“The incredible brand awareness and bottomline profits achievable through social media
marketing require hustle, heart, sincerity,
constant engagement, long-term commitment,
and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK

110. marketo.com/cheat-sheets/online-community/
Page 110
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

111. marketo.com/definitive-guides/social-marketing/
Page 111
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential

112. QUESTIONS?
Page 112
© 2013 Marketo, Inc.
Marketo Proprietary and Confidential