Made it to the IWA meeting July 22nd, 2014 but was too confused to retain the information? No worries! Now you can view, re-view, and review the entire presentation. Wasn't able to make it? Go ahead and view the presentation and see what topics were discussed. There is a lot of information that was discussed so go ahead and contact me for anything questions.

1. Fundamentals
of SEO
A Big Nose Marketing production
Directed and Narrated by Ryon McCamish
(who really has no idea what he’s doing)

2. What is SEO?
SEO (Search Engine Optimization) is optimizing a website to be
shown in a SERP (Search Engine Results Page) to a user for the
relevant keyword or key phrase that is being searched for.

3. What is SEO really?
An online marketing campaign or strategy that needs to be
heavily tracked, researched, and adjusted at a moments notice
that requires hair pulling outing, not understanding anything,
and rocking back and forth in a corner crying when you realize
what you’ve gotten yourself in to.

4. or as I like to call it…

5. So
Effin`
Overwhelming

6. Topics of the Hour
• SEOing Factors
• Internal & External
Factors
• Your Website
• Your Blog
• Online Directories
• Reviews
• Social Media
• Backlinks (Link Juice) &
Co-Citations
• Google Analytics
• Google Algorithms
• Spam
• Spotting a Fake SEO Guru

7. SEOing Factors
SEOing Factors
• Neuroscience
• UX & Design
• Keyword Research
• Screen Responsiveness
• PR
• Social Media
• Reviews
• Backlinks
• Website Copy
• Blog Copy
• Website Auditing
• Performance Tracking
• Online Directories
• Content Marketing
• YouTube
• Brand
• Co-citations
• Landing Pages
• Email Marketing
• Algorithm Knowledge
• Site Speed
• And much, much more…

8. SEOing Factors
SEOing Factors
Or as Rand Fishkin from MOZ says:
“Anything that affects input
directly or indirectly is SEO.”
http://moz.com/blog/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-friday

9. SEO: Ranking Factors
SEOing Factors: Ranking Factors
There over 200 of them. If you print this infographic
out, it would measure 11 in wide x 23 FEET long!
http://blog.hubspot.com/marketing/google-ranking-
algorithm-infographic
http://moz.com/search-ranking-factors
Ranking Factors Importance
Ranking Factors Description (Infographic source)

10. Internal & External Factors
Internal & External Factors
Internal Factors: Website, Hosting Provider, Entire Online
Marketing Strategy, Landing Pages, Site Performance
External Controllables: Backlinks, Online Directories, Social
Media posts, Outbound Links
External Uncontrollables: Backlinks, Hosting Provider, Social
Media engagement, Algorithm Updates

11. Your Website
Your Website
Title Line
URL Path
Website

12. Your Website and Google
Your Website and Google
Title Line
Page or Meta Description
– 512px long (~65 characters)
- ~160 characters

13. Responsive Website
Your Website: Responsive Website
What is it?
A responsive website is a website that scales according to screen size. Not to be
confused with a mobile site.

14. Responsive Website
Your Website: Responsive Website

15. Responsive Website
Your Website: Responsive Website
What makes them so special?
Loves Them!

16. Your Blog
Your Blog
Is a content holding, thought sharing, lead generating
powerhouse that Google eats up.
Your blog should have per post:
• 1,500 words
• SEO’d title line
• SEO’d permalink
• SEO’d blog title
• SEO’d page description
• SEO’d content
• Lead generation

17. Online Directories
Online Directories

18. Online Directories: NAP
Online Directories: NAP
Name
Address
Phone number

19. Online Directories: NAP
Online Directories: NAP
The key to with Local SEO is consistency.
John’s Shop
123 Johnson St.
(651) 123-4567
St. Paul, MN 54321
http://johnsshop.com
Johns Shop
123 Johnson Street
651.123.4567
Saint Paul, MN 54321
www.johnsshop.com

20. Reviews
Reviews
Man, am I EVER going to shut up??
I’m thinking the same thing, “What is this guy TALKING about?”
I really have no idea what I’m doing…

21. Social Media
Social Media
There is: And then there is:

22. Social Media and SEO
Social Media and SEO
Compelling Content
Creates Engagement
For More to See
WANT to Follow You
Gets Web Traffic
To Convert

23. Backlinks & Co-Citations
Backlinks & Co-Citations
Backlink: A link to your site from another site
Co-Citation: A mention of your business on another site
Quality
Vs.
Quantity

24. Google Analytics
Google Analytics
Nothing to see here.
Just more mindless babble…

25. Google Algorithms
Google Algorithms
Panda Penguin Hummingbird

26. Spam
Spam
• Duplicate Content
• Too Many Keywords
• Full Screen Ads
• Duplicate Business Listings
• Backlinks
• Too Many Errors(404)
• Heavily SEO’d Landing Pages
• If it feels wrong, it probably is

27. The secret sauce recipe is…
Spam

28. Spotting a Fake SEO Guru
Spotting a Fake SEO Guru
1. Promising Page 1
2. Talking Up Backlinks
3. All about keywords
4. Get you on hundreds of directories
5. Can’t/won’t explain tactics
6. All you need is SEO
7. Can fix SEO for a flat rate
8. Don’t worry about algorithms
9. “Hi, this is Google.”

29. Fin

30. Q&A
Time
Q&A Time
ryon.mccamish@gmail.com • bignosemarketing.com (Coming Soon!)