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THE GREAT DEMOGRAPHIC FINANCIAL SERVICE CENTERS COOPERATIVE  2008 CREDIT UNION RETAIL DELIVERY CONVENTION DIVIDE   JOE SULLIVAN [email_address] 312-961-0188
GEN Y  BOOMERS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE DIVIDE   Source:  Who Are the Millennials?  a.k.a. Generation Y Deloitte Consulting 2005
47
”   “ Not planning for the long term with respect to Gen Y will leave banks and credit unions in the same position they find themselves in today, fighting for short term profits. Javelin Strategy and Research Generation Y Banking Behaviors and Attitudes
NEEDS, VALUES & PREFERENCES  ,[object Object],[object Object],[object Object],[object Object],[object Object],GEN Y
 
 
 
 
TARGETING GEN Y REQUIRES  STRATEGIC CHOICES  ,[object Object],[object Object],[object Object],[object Object],[object Object],about your delivery network
KNOW YOUR MARKET
 
 
 
 
 
REMEMBER, TARGETING GEN Y REQUIRES  STRATEGIC CHOICES  ,[object Object],[object Object],[object Object],[object Object]
KNOW YOUR MARKET
QUESTIONS?  [email_address] 312-961-0188 THANK YOU

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Great Demographic Divide: 6-11-2008

  • 1. THE GREAT DEMOGRAPHIC FINANCIAL SERVICE CENTERS COOPERATIVE 2008 CREDIT UNION RETAIL DELIVERY CONVENTION DIVIDE JOE SULLIVAN [email_address] 312-961-0188
  • 2.
  • 3. THE DIVIDE Source: Who Are the Millennials? a.k.a. Generation Y Deloitte Consulting 2005
  • 4. 47
  • 5. “ Not planning for the long term with respect to Gen Y will leave banks and credit unions in the same position they find themselves in today, fighting for short term profits. Javelin Strategy and Research Generation Y Banking Behaviors and Attitudes
  • 6.
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
  • 20. QUESTIONS? [email_address] 312-961-0188 THANK YOU

Hinweis der Redaktion

  1. I want to thank the FSCC for inviting me to speak here today – and thank you for your interest in this important topic. As mentioned, my name is Joe Sullivan. I am President of a consulting firm, based here in Chicago, called Market Insights. And, given the subject we’ll be discussing today, I’ve invited my colleague Brady Walen – who is the Director of Marketing at Market Insights – to share an authentic Generation Y perspective. At Market Insights, our team works with financial institutions everyday. Our work centers on helping them remain relevant, grow and navigate tough challenges in today’s dynamic marketplace. And we’re here today to discuss one of those challenges: the divide that exists between demographic groups. Specifically – the differences between Baby Boomers and Generation Y, and the implications those differences have on today’s financial institutions.