Some key trends and case studies of what online activities are working for marketers and some specific methods and best practice techniques in Search Engine Marketing. Learn how to avoid making costly mistakes through competitive intelligence and how the measurable side of online marketing and web analysis can provide invaluable insights to help with both offline and online marketing strategies. Included in this session will be a look at how to measure your brand value, protecting your brand online and what techniques and practices are working in Search Marketing and how to maximise return on investment in this rapidly growing and most effective marketing channel.
3. Who are we? Global 165,000 people, $27billion revenue 500 Australian grads; no redundancies or reduced hours In South Australia:5 years’ double digit growth (15% FY09)#1 auditors of ASX-listed entities1 in 5 brand awareness 23% of partners are femaleIn FY09 we grew our marketing team…
25. Granularity Good data, good reporting and good discipline is giving us a high definition view of our business and the market…along with flexibility, speed and agility.
66. Shaping the brand 1,184 original concepts 3000 hits per week on videos 3,300 headlines posted on Yammer 1000+ new members join, 38 groups form 4400 creative directors vote…
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69. It’s working “…David, thought you might like this – crossing the street with friends last week in Perth, one of them said to me ‘Hey, that reminds me of Deloitte’ – he was referring to the green light on the traffic light. I just had a chuckle to myself… Best regards, Erin Murphy Analyst, Launceston