Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]
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Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]
- 2. From Racetrack to Route 66
- 3. 20 Years
- 5. Company Vision Leadership in exhaust system solutions and excellence in innovative titanium technology
- 6. Motorcycle Market +500cc EU and USA motorcycle sales 45% down 2008-10 Sports and street motorcycle sales even harder hit Strong growing emerging markets in Southern Hemisphere Large untapped Custom and Scooter markets for Akrapovic
- 8. Design - Power - Sound
- 9. Unique, Deeply Resonant Sound
- 10. Sportster, Touring, Softail and Dyna models 85% of Harley Range covered at launch
- 11. Launch Plan
- 12. One Concept Bike - The Morsus
- 13. One Photo-Shoot
- 14. Media Reaction
- 15. Consumer Communication Fifteen major Harley European and US events Six major awards Microsite www.akrapovic-custom.com Catalogs, POS and Customer Magazine
- 18. Next….