Iva Caric (Nokia): Consumers on-the-go - kje so priložnosti za vašo blagovno znamko?
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Iva Caric (Nokia): Consumers on-the-go - kje so priložnosti za vašo blagovno znamko?
- 1. Consumers on-the-go (kje so priložnosti za vašo blagovno znamko?) Iva Caric, Nokia Marketing Activation Manager Adriatic iva.2.caric@nokia.com Company Confidential Company Confidential
- 2. Company Confidential Company Confidential
- 3. Internet usage via mobile in Slovenia, 2011 Raziskava MOSS poteka pod okriljem Slovenske oglaševalske zbornice (SOZ), v obdobju 2009/2011 jo izvaja družba Valicon iz Ljubljane s podizvajalcem podjetjem Gemius. Company Confidential Company Confidential
- 4. Nokia Apps study end 2010 39% of the Slovenian online population (fixed net) is currently using their phone for surfing the internet. The typical mobile internet user is male and younger than 30. Students and employees in leading positions are overrepresented among the mobile internet surfers. 3 out of 4 mobile internet users have already a data package included in their tarif plan. Main reasons for not using the internet via cell phones are the uncertainty about arising costs and the impression that there is no need. Nearly 40% of all respondents have made first experiences with mobile apps. Overall – the network providers‘ app stores are very well known and often used. Weather is the most popular app category, followed by Games and Entertainment. Company Confidential Company Confidential
- 5. Once Apps are adopted, they become the critical driver of purchase, taking equity from the handset Single most important factor in next purchase decision (percentage) Company Confidential Company Confidential
- 6. Once Apps are adopted, they become the critical driver of purchase, taking equity from the handset Single most important factor in next purchase decision (percentage) Company Confidential Company Confidential
- 7. Online approach – user perspective Mobile app approach – user perspective Company Confidential Company Confidential
- 8. Communication! Company Confidential Company Confidential
- 9. Goal? BRAND AWARENESS PRODUCT BENEFITS ENGAGEMENT BUYING Company Confidential Company Confidential
- 10. How to make money via apps PAID APPS IN-APP PURCHASE IN-APP ADVERTISING Monetize your app Canalys (June 2011): Predicts that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015 Company Confidential Company Confidential
- 11. TechCrunch.com: July 2011, comScore reports, 88.4 million mobile subscribers were using smartphones. Of the top smartphone platforms in Europe, Symbian led the way with 37.8 percent market share, with Android grabbing the second spot at 22.3 percent over iOS at 20.3 percent. Nokia’s absolute ad requests (which are what makes mobile advertising tick) continue to grow month-to-month, and when it comes to click-through-rates (CTR), Nokia has been consistently outperforming the rest of the industry (abroad), which includes Company Confidential the likes Android, iOS, and RIM. Company Confidential Source TechCrunch.com
- 12. iQpon Croatia (and Slovenia soon) iQpon video Company Confidential Company Confidential
- 13. Key NFC experiences Service Initiation Sharing Start a service or Transfer content an application between any two NFC devices Reader/writer mode Peer to peer mode Pairing Secure NFC Connect easily with Mobile device is other NFC devices a credit card and travel card Reader mode Card emulation mode Company Confidential Company Confidential
- 14. Overview NFC Hub: http://www.nfc-hub.com/ Company Confidential Company Confidential
- 15. A day in the life of an NFC mobile phone user Company Confidential Company Confidential
- 16. NFC trial results January 2011 from the Telefónica, La Caixa, and Visa trial in Sitges, Spain • Consumers using NFC made 30% more transactions than other shoppers. These were 23% more valuable transactions than those with regular cards • 90% of consumers with an NFC phone used it for payment, 80% of participating merchants processed NFC payments • 60% of the purchases were for a maximum of €20 • Most purchases were made at supermarkets (57%) and restaurants (14%) • 75% of transactions were during the working week • Average age of those to use payments was 46 • 85% of users considered NFC payments sufficiently secure • 90% of users said they would continue using mobile wallet Company Confidential Company Confidential
- 17. CROATIA, SLOVENIA Company Confidential Company Confidential
- 18. Foursquare activation Company Confidential Company Confidential
- 19. Thank you! Company Confidential