1. FREE Do It Yourself Link
Building Strategies to
Increase Your SEO
Vicki Garcia, President
619.660.6037

4. The Answer!

5. Strategy
1. Know Your Keywords
Do a little research
(http://www.googlekeywordtool.com/

6. Strategy
2. Group Your Keywords into market
sectors &Categorize your keywords
into Subjects (So, if you sold gardening supplies, for example)
•Seeds
•Plants
•Garden furniture
•Water features
•Barbeques

7. Strategy
3. Focus Your Link Building on Each
Market Sector (or niche)
•Gas barbeques
•Charcoal barbeques
•Portable barbeques
•Barbeque accessories

8. Management & Metrics
4. Determine Who Will Do the Work
“Work flows to whoever is willing to take it.”

9. Management & Metrics
5. Can You Make Rapid Changes to
Your Website?
• Do new blog posts
need approval?
• Can you allocate
time regularly?

10. Management & Metrics
6. Be Sure You Have a Tool to
Measure Results
You can track
where your traffic
is originating

11. Management & Metrics
We Recommend www.VisiStat.com
$29 per month if you sign up on line.
$20 per month if I set it up for you.
Email me at vicki@marketing-impressions.com or
call 619.660.6730

12. Management & Metrics

13. Management & Metrics

15. Prospect Hunting
7. Find Relevant Blogs.
Make comments,
don’t mention
yourself at first

16. Prospect Hunting
8. Monitor News Sites
Stay informed,
comment, be supportive
and helpful, make friends

17. Prospect Hunting
9. Build a Press List
Journalists, on-line wire services
(http://www.prweb.com/)

18. Prospect Hunting
10. Join Forums
Register, use your
signature, be helpful,
earn trust
Online forums are an online destination used to meet, share ideas and
ask questions to people who have a shared interests, their very nature
provides for access to communities of people interested in something
very specific.

19. Prospect Hunting
11. Look for Specialized Social Sites
http://tinyurl.com/3j495be
Here’s a list

20. Prospect Hunting
12. Look for Specialist Groups on
Big Social Sites

21. Prospect Hunting
13. Look for Local Sites & Small
News Sites
Make Contact
Search for a forum

22. Prospect Hunting
14. Join Local Trade and Networking
Associations
Get active in the real world.
Your website should be listed on
their directory. Contribute to
their content and have a link to
your website.

23. Prospect Hunting
15. Require Vendors and Suppliers
to Link to Your Website
Quid Pro Quo = A Favor for a Favor

24. Prospect Hunting
16. Submit Articles on Your Topic
(Don’t forget the importance of
Keywords)
www.ezinearticles.com

25. Prospect Hunting
17. Find Directories
Submit your site once it is
established.
Always get a review.

26. Prospect Hunting
18. Search Your Target Keywords
Frequently
Read all you can
and follow the
websites they
Mention.

27. Creating Content
The Internet Lives on Content
Write it!

28. Creating Content
19. Look for Great Content
See what other people are
posting for examples.
Practice, practice, practice

29. Creating Content
20. “Repurpose” Other People’s
Content
Or, rewrite it yourself.
Caution: Never use article spinners
“Plagiarism remains tolerated by 21st century artists.”
http://en.wikipedia.org/wiki/Plagerism

30. Creating Content
21. Send Industry News to
Industry websites.
Use Keywords, especially in the
headlines
Provide a regular supply, so you
develop a following.

31. Creating Content
22. Invite Comments
Get ideas, reality checks,
controversies started.

32. Creating Content
23. Interview Experts
24. Review Other Websites
25. Conduct Surveys
26. Present Case Studies
27. Create Lists (10 best, etc.)

33. Creating Content
29. Create Videos (post on YouTube)
30. Create Slide Show (post on
slideshare.net)
31. Publish infographics – make complex
subject understandable (see sample)
Always have a link back to your website

35. Creating Content
32. Create RSS Feeds
33. Publish & Distribute a
Newsletter (post it everywhere)
34. Submit to site-of-the-day sites

36. Creating Content
35. Spend Some Money on Google
Pay-Per-Click
36. Pay for http://www.urlwire.com/

37. Get Real
You Can’t Do
All of This and
Do it Well.
A glass full is better than several
glasses nearly empty.

38. Visit Our New Website!
www.marketing-impressions.com
For more great info and tips!