The document summarizes an experiment by Grantek, a B2B systems integration company, to increase engagement and website traffic through content marketing on LinkedIn. Grantek saw a 293% increase in web traffic and a 24% rise in LinkedIn followers in the first month by sharing relevant industry content on LinkedIn. Over six months, Grantek's LinkedIn efforts led to 18,000 impressions, a 121% jump in LinkedIn followers, and 21 quality website conversions. The conclusion is that B2B companies can boost social engagement, website traffic, and conversions by developing targeted content for distribution on LinkedIn.