How to Use Social Media for Social Good

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Social media has the power to change the world. This presentation walks you through great nonprofit examples of social media success with fundraising, engaging and generating awareness. For more details, read the full ebook, How to Use Social Media for Social Good, here: http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-use-social-media-for-social-good/

Technologie Business

HOW TO USE SOCIAL MEDIA FOR
SOCIAL GOOD
Amanda Nelson
Manager, Content
@amandalnelson

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Amanda Nelson
Manager, Content
@amandalnelson

Social media has the power to make the world
a better place.

The Nonprofit Sector Recognizes Social Media

2%

98%
of nonprofits have
a Facebook
presence

98%

How Social Media Can Help

Generating Awareness

Fundraising

Engagement

How to Generate Awareness with Social Media

Montreal Children’s
Hospital
Raising awareness for organ
donation

People Are PEOPLE
And Are More Connected Than Ever

#AHeartforVincent

Tips to Generating Awareness with Social Media

Develop relationships with other organizations

Be a helpful resource

Let the passion for your cause come out

Highlight the stories that tug at heart strings

Let’s Get Ready!
Teaming up for social good

Nonprofit Nonprofit
Nonprofit Nonprofit
Let’s Get Ready! Nonprofit
Nonprofit Nonprofit Nonprofit

Generated Funds and Social Growth

10.3%
increase in Twitter
2nd Place followers after the
contest
$500,000
Before
After

Sources: Twitter

Tips to Fundraising with Social Media

Find the influential voices in your industry

Spread positive messages to gather interest

Thank your community

Uncover existing initiatives and tap into them

American Red Cross
Crisis Management &
Response

How to Engage on Social Media

LISTEN

Share messages about others

Promote your events

Dissect your social media data to find insights

http://www.salesforcemarketingcloud.com/resources/ebooks/how-to-use-social-media-for-social-good

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