Wholeheartedly embracing social media involves a sea of change in an organization. Social media isn’t just a technology that can be bolted onto the traditional way of doing things: it’s an entirely new way of relating and doing business.
Read the rest of the ebook here: http://www.salesforcemarketingcloud.com/resources/ebooks/social-media-blueprint-a-step-by-step-plan-to-prepare-your-company/