Analysis of the social conversations around #LeWeb Paris Day Two, Dec. 5th: Top Speakers, Mike Lazerow Keynote, Language and Klout Analysis - using Salesforce Marketing Cloud.
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Marketing Cloud LeWeb Analysis Day Two - December 05
1. LeWeb 2012
Social Media Highlights
December 5th – Day two
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Facebook.com/MarketingCloud
@MarketingCloud
2. Social Mentions Day 2
LeWeb Mentions
Second Conference Day
2500
The second day of Leweb
2000 brought about 19,583
mentions, a similar figure to
1500 the first day. Again the
lunchbreak involved a pause in
1000 conversations, while the
busiest moment took place
500 around 11 AM Paris
time, when the EVP of Nokia
0
announced the new Lumia
05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012 05/12/2012
phone. Also Paypal is
04:00 07:00 10:00 13:00 16:00 19:00 22:00 mentioned frequently at that
time.
3. Speaker Analysis Day 2
Speakers Steven Guggenheimer
– Scott Dunlap
Pascal Cagni
Day 2 Neelie Kroes
Michael Lazerow
MG Siegler
Amongst the many Marko Ahtisaari
speakers of day two, the Kevin Systrom
individuals that were DJ Patil
mentioned in more than 50
David Marcus
conversations are listed
here. Kevin Systrom clearly David Jones
takes the high Danae Ringelmann
ground, followed by Amber Brian Shul
Case and Marko Ahtisaari.
Amber Case
0 100 200 300 400 500 600 700 800 900
4. Top Speakers Day 2
Top Speakers – Day 2
450
400
350
300
250
200
150
100
50
0
05/12/2012 04:00 05/12/2012 07:00 05/12/2012 10:00 05/12/2012 13:00 05/12/2012 16:00 05/12/2012 19:00 05/12/2012 22:00
Amber Case David Jones David Marcus Kevin Systrom
Marko Ahtisaari Michael Lazerow Neelie Kroes Pascal Cagni
5. Top Speaker Day 2
Top Speaker –
Kevin Systrom
The top speaker of the day was
Kevin Systom, who was mentioned
897 times, over double of the
number of posts his runner-up
scored.
Kevin Systrom is the Co-Founder
“Mobile video will happen, it’s and CEO of Instagram.
a matter of when, It’s all about
shifts in technology and During Q&A session with MG
opportunities that get Siegler he discussed the future
created.” of Instagram after the Facebook
acquisition and that the mobile
App will remain an independent
company and to exist outside of
Facebook for long time to come.
6. Mike Lazerow Keynote
Mike Lazerow – Marketing Cloud
140
Mike Lazerow achieved 266 mentions, and mainly
120 inspired many individuals to share quotes from
his talk online
100
80
60
40
20
0
7. Language Analysis
French
32% Language
Analysis
Two thirds of the social media
conversation around LeWeb
Turkish 2012 is in English and one
2% third in French.
Spanish
2%
Other European languages like
Italian Turkish, Spanish, Italian, Dutch,
1% German and Russian take up
Dutch only a very small percentage.
1%
English
60%
Russian German
1% 1%
8. Klout Classification
Klout Taste Maker
1%
Thought Leader
2% Broadcaster
14%
Classification Celebrity
1%
Specialist Conversationalist
LeWeb clearly is the place and time 31% 5%
where industry
specialists, networkers and Dabbler
broadcasters come to meet and 3%
share their knowledge. Influencer
scores could help in targeting that
crucial audience.
Explorer
‘Specialist’ definition: “As a 10%
Specialist you may not be a
celebrity, but within your area of
Socializer
expertise your opinion is second to 8%
none. Your content is likely focused Networker
around a specific topic or industry 20%
Pundit Observer
with a focused highly-engaged 4% 3%
audience.”