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Marketing plan
- 1. Marketing Success Plan ALLEGI Get lots of people super excited and pumped up to work with Allegi plan!
- 2. “Luck is what happens when preparation meets opportunity.” Seneca, Roman Philosopher
- 3. Gain 1,000 distributors •People need to know who ALLEGI is •Want to become part of it
- 4. Marketing LONGTERM STRATEY that involves the creation of content for the purpose of: 1.Building an audience 2.Creating trust with that audience 3.Monetizing that audience
- 6. 100 1100 2100 3100 4100 5100 1970 1980 1990 2000 2010 Exposure to product or service
- 7. Don’t sell-Educate People don’t care about our Products or services. They care about their problems -Pain Points-
- 10. •Products and their benefits 1. Gain customers •Unique method of creating income 1. Gain Distributors Content that promotes Allegi’s:
- 11. • How to contact people • Establishing relationships • Overcoming fear • How and where to find people • How to communicate effectively Content that helps distributors gain customers/downline Tools for getting downline: • Sales pipeline • Taxes • Running business • Accounting • Company creation • Online/OfflineTraining Tools to run and promote business:
- 12. • Social media • Newsletter • Blogs • Website • Promos Content that helps distributors gain customers/downline Content type: • Books • Videos Communication tools: • Tv/Radio/Print • Webinar • Infographics • Videos • Guides
- 13. Get started… 1.Where are we? Goals.. • Current assets • Current content 2.Target Audience • Who is our audience • Buyer persona 3. Sales funnel • Attract • Engage • Do Something 4. Customize content • Where in sales funnel? • Purpose 5. Editorial Calendar • What to post • Where to post it • When to post it 6. Measure Result • Engagement/capture • Moving through Funnel • Conversions
- 14. LONG TERM PLAN. 6-9 MONTHS 7.Refine and perfect • What works • What doesn’t
Hinweis der Redaktion
- People are selective on what they see. DVR
- Don’t sell. At least at first.
- Lady at meeting that used products but was not distributor