SlideShare ist ein Scribd-Unternehmen logo

E Marketing Ch2 Emktg Strat

•Als PPT, PDF herunterladen•
•
Largest Catholic University
Largest Catholic University

Strauss E-marketing Chapter 2: Emarketing Strat

BildungBusinessTechnologie
1 von 21
E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing
Chapter 2 Objectives ,[object Object],[object Object],[object Object],[object Object]
Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Models ,[object Object],[object Object],[object Object]
Level of Commitment to E-Business
Activity-level models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Process-Level Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise-Level Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pure Play Model ,[object Object],[object Object],[object Object],[object Object]
Performance Metrics ,[object Object],[object Object],[object Object]
The Balanced Scorecard
The Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applying the Balanced Scorecard to E-Business and E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applying the Balanced Scorecard to E-Business and E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applying the Balanced Scorecard to E-Business and E-Marketing Customer Perspective Scorecard for E-Business Firm Metrics for the Customer Perspective
Applying the Balanced Scorecard to E-Business and E-Marketing Internal Perspective Scorecard for E-Business Firm Metrics for the Internal Perspective
Applying the Balanced Scorecard to E-Business and E-Marketing Innovation and Learning Scorecard for E-Business Firm Metrics for the Innovation and Learning Perspectives
Applying the Balanced Scorecard to E-Business and E-Marketing Financial Perspective Scorecard for E-Business Firm Metrics for the Financial Perspective

Empfohlen

Stratergic marketing 2
Stratergic marketing 2Stratergic marketing 2
Stratergic marketing 2
SuhasDamul
 
Chapter 2 strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metricsChapter 2 strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metrics
Dr. Ankit Kesharwani
 
Chapter 10 price - the online value
Chapter 10 price - the online valueChapter 10 price - the online value
Chapter 10 price - the online value
Dr. Ankit Kesharwani
 
Emarketing Strategy Topic 6
Emarketing Strategy Topic 6Emarketing Strategy Topic 6
Emarketing Strategy Topic 6
Khawar Nehal khawar.nehal@atrc.net.pk
 
E marketting
E markettingE marketting
E marketting
praveenprasannan1988
 
e-Marketing strategy
e-Marketing strategye-Marketing strategy
e-Marketing strategy
Rune Haugestad
 
E Marketing
E MarketingE Marketing
E Marketing
guest87f145
 
E marketing
E marketingE marketing
E marketing
gcd, dublin, ireland
 

Empfohlen

Stratergic marketing 2
Stratergic marketing 2Stratergic marketing 2
Stratergic marketing 2
SuhasDamul
 
Chapter 2 strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metricsChapter 2 strategic e-marketing and performance metrics
Chapter 2 strategic e-marketing and performance metrics
Dr. Ankit Kesharwani
 
Chapter 10 price - the online value
Chapter 10 price - the online valueChapter 10 price - the online value
Chapter 10 price - the online value
Dr. Ankit Kesharwani
 
Emarketing Strategy Topic 6
Emarketing Strategy Topic 6Emarketing Strategy Topic 6
Emarketing Strategy Topic 6
Khawar Nehal khawar.nehal@atrc.net.pk
 
E marketting
E markettingE marketting
E marketting
praveenprasannan1988
 
e-Marketing strategy
e-Marketing strategye-Marketing strategy
e-Marketing strategy
Rune Haugestad
 
E Marketing
E MarketingE Marketing
E Marketing
guest87f145
 
E marketing
E marketingE marketing
E marketing
gcd, dublin, ireland
 
Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
Ankitha2404
 
Chapter 12 e-marketing communication tools
Chapter 12 e-marketing communication toolsChapter 12 e-marketing communication tools
Chapter 12 e-marketing communication tools
Dr. Ankit Kesharwani
 
Marketing implications of internet ppt
Marketing implications of internet pptMarketing implications of internet ppt
Marketing implications of internet ppt
Aman Maloo
 
E-Marketing plan Moghimi
E-Marketing plan MoghimiE-Marketing plan Moghimi
E-Marketing plan Moghimi
Bahman Moghimi
 
E marketing-global scenario
E marketing-global scenarioE marketing-global scenario
E marketing-global scenario
jainarchi
 
Topic 7 Emarketing management
Topic 7 Emarketing management Topic 7 Emarketing management
Topic 7 Emarketing management
Khawar Nehal khawar.nehal@atrc.net.pk
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
PETITROBOT
 
Increasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine MarketingIncreasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine Marketing
Dr. Ankit Kesharwani
 
Strategic E-Marketing and Performance Metrics
Strategic E-Marketing and Performance MetricsStrategic E-Marketing and Performance Metrics
Strategic E-Marketing and Performance Metrics
Usman Tariq
 
01 introduction to e-marketing
01 introduction to e-marketing01 introduction to e-marketing
01 introduction to e-marketing
rizwan1001
 
E-marketing
E-marketingE-marketing
E-marketing
MC Tubera
 
E marketing
E marketingE marketing
E marketing
StephanieLeBadezet
 
E marketing 2014-2015
E marketing 2014-2015E marketing 2014-2015
E marketing 2014-2015
Bn3wad
 
Ecommerce Today: Successes and Failures
Ecommerce Today: Successes and FailuresEcommerce Today: Successes and Failures
Ecommerce Today: Successes and Failures
Chirag Parmar
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Age
dr_ahmadov
 
eCommerce Business Strategies
eCommerce Business StrategieseCommerce Business Strategies
eCommerce Business Strategies
Upekha Vandebona
 
Ec2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorEc2009 ch04 consumer behavior
Ec2009 ch04 consumer behavior
Nuth Otanasap
 
E marketing
E marketingE marketing
E marketing
Paulo Sambo
 
E commerce
E commerce E commerce
E commerce
Shruti Shinde
 
Chapter 6:e marketing
Chapter 6:e marketingChapter 6:e marketing
Chapter 6:e marketing
Marya Sholevar
 
E Marketing Lecture, Part 1
E Marketing Lecture, Part 1E Marketing Lecture, Part 1
E Marketing Lecture, Part 1
Gerald Fricke
 
E Marketing Ch4 Global Markets
E Marketing Ch4 Global MarketsE Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
Largest Catholic University
 

Weitere ähnliche Inhalte

Was ist angesagt?

Chapter 12 e-marketing communication tools
Chapter 12 e-marketing communication toolsChapter 12 e-marketing communication tools
Chapter 12 e-marketing communication tools
Dr. Ankit Kesharwani
 
Increasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine MarketingIncreasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine Marketing
Dr. Ankit Kesharwani
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Age
dr_ahmadov
 

Was ist angesagt? (20)

Emarketing ppt
Emarketing pptEmarketing ppt
Emarketing ppt
 
Chapter 12 e-marketing communication tools
Chapter 12 e-marketing communication toolsChapter 12 e-marketing communication tools
Chapter 12 e-marketing communication tools
 
Marketing implications of internet ppt
Marketing implications of internet pptMarketing implications of internet ppt
Marketing implications of internet ppt
 
E-Marketing plan Moghimi
E-Marketing plan MoghimiE-Marketing plan Moghimi
E-Marketing plan Moghimi
 
E marketing-global scenario
E marketing-global scenarioE marketing-global scenario
E marketing-global scenario
 
Topic 7 Emarketing management
Topic 7 Emarketing management Topic 7 Emarketing management
Topic 7 Emarketing management
 
E Marketing Powerpoint
E Marketing PowerpointE Marketing Powerpoint
E Marketing Powerpoint
 
Increasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine MarketingIncreasing Web traffic through Search Engine Marketing
Increasing Web traffic through Search Engine Marketing
 
Strategic E-Marketing and Performance Metrics
Strategic E-Marketing and Performance MetricsStrategic E-Marketing and Performance Metrics
Strategic E-Marketing and Performance Metrics
 
01 introduction to e-marketing
01 introduction to e-marketing01 introduction to e-marketing
01 introduction to e-marketing
 
E-marketing
E-marketingE-marketing
E-marketing
 
E marketing
E marketingE marketing
E marketing
 
E marketing 2014-2015
E marketing 2014-2015E marketing 2014-2015
E marketing 2014-2015
 
Ecommerce Today: Successes and Failures
Ecommerce Today: Successes and FailuresEcommerce Today: Successes and Failures
Ecommerce Today: Successes and Failures
 
Chapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet AgeChapter3 Marketing In The Internet Age
Chapter3 Marketing In The Internet Age
 
eCommerce Business Strategies
eCommerce Business StrategieseCommerce Business Strategies
eCommerce Business Strategies
 
Ec2009 ch04 consumer behavior
Ec2009 ch04 consumer behaviorEc2009 ch04 consumer behavior
Ec2009 ch04 consumer behavior
 
E marketing
E marketingE marketing
E marketing
 
E commerce
E commerce E commerce
E commerce
 
Chapter 6:e marketing
Chapter 6:e marketingChapter 6:e marketing
Chapter 6:e marketing
 

Andere mochten auch

Chapter 9 product - the online offer
Chapter 9 product - the online offerChapter 9 product - the online offer
Chapter 9 product - the online offer
Dr. Ankit Kesharwani
 
Introduction e marketing
Introduction e marketingIntroduction e marketing
Introduction e marketing
Kavita Sharma
 
Community building and social media
Community building and social media Community building and social media
Community building and social media
Natalie Blackburn
 
Convergence marketing
Convergence marketingConvergence marketing
Convergence marketing
Hao. G
 

Andere mochten auch (20)

E Marketing Lecture, Part 1
E Marketing Lecture, Part 1E Marketing Lecture, Part 1
E Marketing Lecture, Part 1
 
E Marketing Ch4 Global Markets
E Marketing Ch4 Global MarketsE Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
 
E Marketing Ch1 Convergence
E Marketing Ch1 ConvergenceE Marketing Ch1 Convergence
E Marketing Ch1 Convergence
 
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer BehaviorE Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
 
E Marketing Lecture Part 2
E Marketing Lecture Part 2E Marketing Lecture Part 2
E Marketing Lecture Part 2
 
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical LegalE Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
 
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation TargetingE Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
 
Chapter 9 product - the online offer
Chapter 9 product - the online offerChapter 9 product - the online offer
Chapter 9 product - the online offer
 
Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
Chapter 6 e-marketing research
Chapter 6 e-marketing researchChapter 6 e-marketing research
Chapter 6 e-marketing research
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
 
Introduction e marketing
Introduction e marketingIntroduction e marketing
Introduction e marketing
 
"Miss Dich selbst", Kick Off Innovationsprojekt, WS 2013/14
"Miss Dich selbst", Kick Off Innovationsprojekt, WS 2013/14"Miss Dich selbst", Kick Off Innovationsprojekt, WS 2013/14
"Miss Dich selbst", Kick Off Innovationsprojekt, WS 2013/14
 
Community building and social media
Community building and social media Community building and social media
Community building and social media
 
E Marketing
E MarketingE Marketing
E Marketing
 
Chapter 1 | Intro to eMarketing - Printer Friendly
Chapter 1 | Intro to eMarketing - Printer FriendlyChapter 1 | Intro to eMarketing - Printer Friendly
Chapter 1 | Intro to eMarketing - Printer Friendly
 
Chapter 3 | Web PR & ORM - pf
Chapter 3 | Web PR & ORM - pfChapter 3 | Web PR & ORM - pf
Chapter 3 | Web PR & ORM - pf
 
Chapter005
Chapter005Chapter005
Chapter005
 
Convergence marketing
Convergence marketingConvergence marketing
Convergence marketing
 
Adman Lecture 3
Adman Lecture 3Adman Lecture 3
Adman Lecture 3
 

Ähnlich wie E Marketing Ch2 Emktg Strat

Enterprise Business Intelligence From Erp Systems V3
Enterprise Business Intelligence From Erp Systems V3Enterprise Business Intelligence From Erp Systems V3
Enterprise Business Intelligence From Erp Systems V3
guest3be51a
 
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 juneErpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Kawal Khan
 
Enhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchangeEnhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchange
dreamforce2006
 
Chapter 3: Strategic CRM
Chapter 3: Strategic CRMChapter 3: Strategic CRM
Chapter 3: Strategic CRM
itsvineeth209
 
Chapter 2Valuing InnovationsExplain why and how companies ar.docx
Chapter 2Valuing InnovationsExplain why and how companies ar.docxChapter 2Valuing InnovationsExplain why and how companies ar.docx
Chapter 2Valuing InnovationsExplain why and how companies ar.docx
christinemaritza
 
E strategy, internet communities, and global ec
E strategy, internet communities, and global ecE strategy, internet communities, and global ec
E strategy, internet communities, and global ec
Prof. Othman Alsalloum
 
Chap11 Developing Business It Strategies[1]
Chap11 Developing Business It Strategies[1]Chap11 Developing Business It Strategies[1]
Chap11 Developing Business It Strategies[1]
sihamy
 

Ähnlich wie E Marketing Ch2 Emktg Strat (20)

ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
 
Advanced Analytics
Advanced AnalyticsAdvanced Analytics
Advanced Analytics
 
Enterprise Business Intelligence From Erp Systems V3
Enterprise Business Intelligence From Erp Systems V3Enterprise Business Intelligence From Erp Systems V3
Enterprise Business Intelligence From Erp Systems V3
 
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 juneErpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
Erpisto no1 chatbots-enabled manufacturing erp software in saudi arabia 20 june
 
strauss_5e_ real chapter 2 02.ppt
strauss_5e_ real chapter 2 02.pptstrauss_5e_ real chapter 2 02.ppt
strauss_5e_ real chapter 2 02.ppt
 
E-Commerce PPT
E-Commerce PPTE-Commerce PPT
E-Commerce PPT
 
Joint business planning with channel partners
Joint business planning with channel partners Joint business planning with channel partners
Joint business planning with channel partners
 
Primo CRM
Primo CRMPrimo CRM
Primo CRM
 
Emodel
EmodelEmodel
Emodel
 
Enhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchangeEnhancing Your Marketing Organization with the AppExchange
Enhancing Your Marketing Organization with the AppExchange
 
Chapter 3: Strategic CRM
Chapter 3: Strategic CRMChapter 3: Strategic CRM
Chapter 3: Strategic CRM
 
M B F004 Smyth 091707
M B F004 Smyth 091707M B F004 Smyth 091707
M B F004 Smyth 091707
 
Extracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing AutomationExtracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing Automation
 
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRMNils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRM
 
Emarketing 2011.1
Emarketing 2011.1Emarketing 2011.1
Emarketing 2011.1
 
Chapter 2Valuing InnovationsExplain why and how companies ar.docx
Chapter 2Valuing InnovationsExplain why and how companies ar.docxChapter 2Valuing InnovationsExplain why and how companies ar.docx
Chapter 2Valuing InnovationsExplain why and how companies ar.docx
 
E strategy, internet communities, and global ec
E strategy, internet communities, and global ecE strategy, internet communities, and global ec
E strategy, internet communities, and global ec
 
Session02 slides 04-18-12
Session02 slides 04-18-12Session02 slides 04-18-12
Session02 slides 04-18-12
 
Chapter Iv Crm
Chapter Iv CrmChapter Iv Crm
Chapter Iv Crm
 
Chap11 Developing Business It Strategies[1]
Chap11 Developing Business It Strategies[1]Chap11 Developing Business It Strategies[1]
Chap11 Developing Business It Strategies[1]
 

Mehr von Largest Catholic University

Mehr von Largest Catholic University (20)

Adman lecture 8
Adman lecture 8Adman lecture 8
Adman lecture 8
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1
 
Burns And Bush Chapter 15
Burns And Bush Chapter 15Burns And Bush Chapter 15
Burns And Bush Chapter 15
 
Burns And Bush Chapter 16
Burns And Bush Chapter 16Burns And Bush Chapter 16
Burns And Bush Chapter 16
 
Adibp Ch1
Adibp Ch1Adibp Ch1
Adibp Ch1
 
Basic TV Ad Production
Basic TV Ad ProductionBasic TV Ad Production
Basic TV Ad Production
 
Radio Ad
Radio AdRadio Ad
Radio Ad
 
Adman Lecture 9
Adman Lecture 9Adman Lecture 9
Adman Lecture 9
 
Media Characteristics
Media CharacteristicsMedia Characteristics
Media Characteristics
 
Print and Outdoor Layout and Design
Print and Outdoor Layout and DesignPrint and Outdoor Layout and Design
Print and Outdoor Layout and Design
 
Guide to print ad visuals
Guide to print ad visualsGuide to print ad visuals
Guide to print ad visuals
 
Print Design Layout
Print Design LayoutPrint Design Layout
Print Design Layout
 
Print and Outdoor Design ad Layout
Print and Outdoor Design ad LayoutPrint and Outdoor Design ad Layout
Print and Outdoor Design ad Layout
 
Adman Lecture 7
Adman Lecture 7Adman Lecture 7
Adman Lecture 7
 
Adman Lecture 6
Adman Lecture 6Adman Lecture 6
Adman Lecture 6
 
Chapter006
Chapter006Chapter006
Chapter006
 
Copywriting
CopywritingCopywriting
Copywriting
 
PR Lecture 4
PR Lecture 4PR Lecture 4
PR Lecture 4
 
Adman Lecture 4
Adman Lecture 4Adman Lecture 4
Adman Lecture 4
 

Kürzlich hochgeladen

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
 

Kürzlich hochgeladen (20)

ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 

E Marketing Ch2 Emktg Strat

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Level of Commitment to E-Business
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Applying the Balanced Scorecard to E-Business and E-Marketing Customer Perspective Scorecard for E-Business Firm Metrics for the Customer Perspective
  • 19. Applying the Balanced Scorecard to E-Business and E-Marketing Internal Perspective Scorecard for E-Business Firm Metrics for the Internal Perspective
  • 20. Applying the Balanced Scorecard to E-Business and E-Marketing Innovation and Learning Scorecard for E-Business Firm Metrics for the Innovation and Learning Perspectives
  • 21. Applying the Balanced Scorecard to E-Business and E-Marketing Financial Perspective Scorecard for E-Business Firm Metrics for the Financial Perspective