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Adman Lecture 3

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Largest Catholic University
Largest Catholic University

Organizing for Advertising and Promotion

Business
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Advertising Management Lecture 3: Organizing for Advertising and Promotion
Lecture Objectives ,[object Object],[object Object],[object Object],[object Object]
Participants in the IMC Process ,[object Object],[object Object],[object Object],[object Object]
Participants in the IMC Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Participants in the IMC Process ,[object Object],[object Object],[object Object]
 
Organizing for Advertising & Promotions in the Firm ,[object Object],[object Object],[object Object]
 
Organizing for Advertising & Promotions in the Firm ,[object Object],[object Object]
Organizing for Advertising & Promotions in the Firm ,[object Object],[object Object]
 
 
Organizing for Advertising & Promotions in the Firm ,[object Object]
Comparison of Advertising Organization Systems
Advertising Agencies ,[object Object],[object Object],[object Object],[object Object]
Types of Ad Agencies ,[object Object],[object Object],[object Object]
 
Types of Ad Agencies ,[object Object],[object Object],[object Object]
Types of Ad Agencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Ad Agencies ,[object Object],[object Object],[object Object],[object Object]
Types of Ad Agencies ,[object Object],[object Object]
Types of Ad Agencies ,[object Object],[object Object],[object Object],[object Object]
Types of Ad Agencies ,[object Object]
Other Types of Agencies and Services ,[object Object],[object Object]
Other Types of Agencies and Services ,[object Object]
Commissions from Media ,[object Object],[object Object],[object Object]
Example of Commission System Payment
Commissions from Media ,[object Object]
Fee, Cost and Incentive-Based Systems ,[object Object],[object Object],[object Object]
Fee, Cost and Incentive-Based Systems ,[object Object]
Fee, Cost and Incentive-Based Systems ,[object Object]
 
Fee, Cost and Incentive-Based Systems ,[object Object]
Evaluating Agencies ,[object Object],[object Object]
Why agencies lose clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Agencies Gain Clients ,[object Object],[object Object],[object Object]
How Agencies Gain Clients ,[object Object],[object Object]
Pro bono work by ad agencies
Specialized Services ,[object Object],[object Object],[object Object],[object Object]
Collateral Services ,[object Object],[object Object]
End Notes ,[object Object],[object Object],[object Object]

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