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Designing With Shape
Shape defined
• a area enclosed by a line or edge, has a
defined boundary due to contrast in value,
color, or texture
• a simple shape is more memorable and
understood than a complex
Actual vs Implied
Shapes
Shape and Repetition/ Pattern
Jim Flora
Overlapping, Transparency
Shape and Spatial Illusion
Figure/Ground
figure ground figure/ground
The F/G relationship
The F/G relationship
Obvious Ambiguous
The F/G relationship
Obvious Ambiguous
The F/G relationship
Obvious Ambiguous
How Shapes Interact
1.Detachment-
2 forms remain separate (but may be very close)
we see both forms entirely
2. Touching (Kissing)-
2 forms just barely touch, we still see both form entirely
How Shapes Interact
3. Overlapping-
2 forms cross over each other resulting in either Union (2
forms create one larger form) or Subtraction (one form
covers or subtracts the other form)
Union
Subtraction
How Shapes Interact
Subtraction
4. Intersection-
2 forms overlap, but only the portion where the 2 forms
cross over is visible, this creates a new smaller form
How Shapes Interact
5. Penetration-
2 solid forms overlap, the portion where the 2 forms cross
over is transparent
How Shapes Interact
Design with Letterforms
Design with Letterforms

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