Online social networks allow individuals and organizations to connect through shared interests and form online communities. They have transformed business by enabling two-way conversations and shifting power to customers. While the technology has changed, human behavior has not as much. Some key facts: over 400 million active social network users, 50% log on to Facebook daily, and social media marketing is more effective than traditional broadcast marketing because people can now choose what and when to consume information. For businesses, it is important to set objectives, metrics, timelines and learn how to engage and participate in online social networks to build reputation, trust and facilitate sharing.
5. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
6. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
40. to turn a page, turn a channel, switch off and ignore
41. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)
Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.
Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.