The document provides 12 digital marketing tips and tricks for social media platforms like Twitter, Instagram, YouTube, and Pinterest. Some of the tips include using event hashtags on Twitter to promote your business, adding hashtags as comments on Instagram photos to make them searchable, creating playlists of videos on YouTube to suggest related content, and using sites like Knowem and Razoo to register social media accounts and crowdfund nonprofits. The tips are part of a presentation on digital strategies for the #SEMdmv Meetup in Washington, DC.

1. @MarkAlves#SEMdmv
12 Digital Tricks & Tips
You’ll Feel Thankful for Knowing
November 12, 2013November 12, 2013
#SEMdmv Meetup – Washington, DC#SEMdmv Meetup – Washington, DC
Photo:Photo: http://www.flickr.com/photos/grobleto/5329264630/http://www.flickr.com/photos/grobleto/5329264630/

2. @MarkAlves#SEMdmv
Who is this turkey?
@MarkAlves
linkedin.com/in/markalves
AllAboutMark.com
Senior Digital Manager for NFIB.com
Photo:Photo: http://www.flickr.com/photos/joshb/5207366469/http://www.flickr.com/photos/joshb/5207366469/

3. @MarkAlves#SEMdmv
Twitter
If your org's site is mobile-hostile,
don't link Twitter bio to homepage.
Point to a simple, separatePoint to a simple, separate page
instead. #SEMdmv
Photo: http://www.flickr.com/photos/kylewith/8062994861/

4. @MarkAlves#SEMdmv
Event hashtags, Twitter contests,
Foursquare mayor perks: Make sure
front desk receptionistfront desk receptionist knows.
#SEMdmv
Hashtags
Photo: http://www.flickr.com/photos/telstar/3068821183/

5. @MarkAlves#SEMdmv
You don't have to be a paying
advertiser to see your Twitter
analytics. Visitanalytics. Visit
https://ads.twitter.comhttps://ads.twitter.com
#SEMdmv#SEMdmv
Ads
Photo:Photo: http://www.flickr.com/photos/comhomflt/10804493714/http://www.flickr.com/photos/comhomflt/10804493714/

6. @MarkAlves#SEMdmv

7. @MarkAlves#SEMdmv

8. @MarkAlves#SEMdmv
Newsjacking
before or
after the
event.
#SEMdmv
Newsjack local festivals, 5Ks. Use event
hashtag to invite attendees to your biz
Photo:Photo: http://www.flickr.com/photos/signifying/66797691/http://www.flickr.com/photos/signifying/66797691/

9. @MarkAlves#SEMdmv
Knowem Got all your org's
social media accountssocial media accounts
reserved?reserved?
CheckCheck knowem.comknowem.com
oror claimbrand.comclaimbrand.com
before someonebefore someone
else grabs them.else grabs them.
#SEMdmv#SEMdmvPhoto:Photo: http://www.flickr.com/photos/kylewith/8062996507/http://www.flickr.com/photos/kylewith/8062996507/

10. @MarkAlves#SEMdmv

11. @MarkAlves#SEMdmv
Source
See all your site's content on Pinterest:
Pinterest.com /source/ YOURDOMAIN
#SEMdmv
Photo:Photo: http://www.flickr.com/photos/allenjaelee/6889975469/http://www.flickr.com/photos/allenjaelee/6889975469/

12. @MarkAlves#SEMdmv
http://www.pinterest.com/http://www.pinterest.com/sourcesource/pbskids.org/pbskids.org

13. @MarkAlves#SEMdmv
GoFishDigital
Who's dissing your org online? Search
all complaint sites in 1 shot
gofishdigital.com/complaint-search
by @gofishdigital #SEMdmvby @gofishdigital #SEMdmv
Photo: http://www.flickr.com/photos/grobleto/5329264826/Photo: http://www.flickr.com/photos/grobleto/5329264826/

14. @MarkAlves#SEMdmv

15. @MarkAlves#SEMdmv
Instagram
Forgot to add a hashtag on
#Instagram? Add it as a comment on
your *own* photo & that tag will be
searchable.. #SEMdmv#SEMdmv
http://www.flickr.com/photos/69864125@N05/9859120496/

16. @MarkAlves#SEMdmv

17. @MarkAlves#SEMdmv
Add your org's YouTube videos to
playlists so your video shows up as
the next related video choice.
#SEMdmv
Video
Photo: http://www.flickr.com/photos/perfectance/8214729735/Photo: http://www.flickr.com/photos/perfectance/8214729735/

18. @MarkAlves#SEMdmv
Want 2+ Instagram filters on a
single pic? Switch to airplane mode,
save to camera roll sans going
public. Repeat. #SEMdmv
Instagram
Photo:
http://www.flickr.com/photos/zen/304337573/

19. @MarkAlves#SEMdmv
Nonprofits
Razoo.com is like Kickstarter for
nonprofits. #SEMdmv
Photo: http://www.flickr.com/photos/401stafsb/8251296487/

20. @MarkAlves#SEMdmv

21. @MarkAlves#SEMdmv
At association meeting or conference,
offer laptops, tablets & ask for reviews
Get Reviews
on Yelp, 4Sq,
G+. #SEMdmv
Photo: http://www.flickr.com/photos/frozbot/4141551206/

22. @MarkAlves#SEMdmv
Put it all together and you get…

23. @MarkAlves#SEMdmv
Twitter
Hashtags
Ads
Newsjacking
Knowem
Source
GoFishDigital
Instagram
Video
Instagram
Nonprofits
Get FeedbackPhoto: http://www.flickr.com/photos/loveforphotography/2106559450/Photo: http://www.flickr.com/photos/loveforphotography/2106559450/

24. @MarkAlves#SEMdmv
Put your phone # in your Twitter
bio along with URL. Some like to
click, some
to call. Why
fight it?
#SEMdmv
BONUS TIP
Photo: http://www.flickr.com/photos/chaimzvi/3145592887/

25. @MarkAlves#SEMdmv
Photo: http://www.flickr.com/photos/mp3ief/6467899837/Photo: http://www.flickr.com/photos/mp3ief/6467899837/
I’d be most thankful
if you’d
rate the
presentation now:
bit.ly/semdm
v@MarkAlves
linkedin.com/in/markalves
MarkAlves.com