10. 7
Connect with your community
If the Internet teaches us anything,
it is that great value comes from
leaving core resources in a
commons, where they're free for
people to build upon as they see
fit.
- Lawrence Lessig
12. 9
Connect with your community
Corporations do not speak in the
same voice as these new
networked conversations. To
their intended online audiences,
companies sound hollow,
flat, literally unhuman.
- Clutetrain Manifesto