Presentation from APME NewsTrain workshop in San Diego, Sept. 23-24, 2008.

1. 1
Ethics and Values in the Digital Age
Mark Briggs | The News Tribune | Journalism 2.0

2. 2
New territory

3. 2
New territory
Comments on
stories, blogs

4. 2
New territory
Comments on
stories, blogs
Databases

5. 2
New territory
Comments on User generated
stories, blogs content
Databases

6. 2
New territory
Comments on User generated
stories, blogs content
Databases Video, slideshows

7. 2
New territory
Comments on User generated
stories, blogs Breaking news
content
Databases Video, slideshows

8. 2
New territory
Comments on User generated
stories, blogs Breaking news
content
Databases Video, slideshows Mobile reporting

9. 3
Competition vs. Friends

10. 4
Commercial journalism?

11. 5
What are your policies?
New tools bring new questions.

12. 5
What are your policies?
Can staff blogs contain opinion?
New tools bring new questions.

13. 5
What are your policies?
Can staff blogs contain opinion?
Can you edit a comment on a news story
or a message board?
New tools bring new questions.

14. 5
What are your policies?
Can staff blogs contain opinion?
Can you edit a comment on a news story
or a message board?
Can you use personal information to
contact someone who registers on your
site? New tools bring new questions.

15. 5
What are your policies?
Can staff blogs contain opinion?
Can you edit a comment on a news story
or a message board?
Can you use personal information to
contact someone who registers on your
site? New tools bring new questions.
Can you post news that is rumor or
speculation, before you have facts?

16. 6
Ask these questions to make good ethical decisions
Source: Bob Steele, Poynter Institute

17. 6
Ask these questions to make good ethical decisions
What do I know? What do I need
to know?
Source: Bob Steele, Poynter Institute

18. 6
Ask these questions to make good ethical decisions
What do I know? What do I need
to know?
What is my journalistic purpose?
Source: Bob Steele, Poynter Institute

19. 6
Ask these questions to make good ethical decisions
What do I know? What do I need
to know?
What is my journalistic purpose?
What are my ethical concerns?
Source: Bob Steele, Poynter Institute

20. 6
Ask these questions to make good ethical decisions
What do I know? What do I need
to know?
What is my journalistic purpose?
What are my ethical concerns?
What organizational policies and
professional guidelines should I
consider?
Source: Bob Steele, Poynter Institute

21. 6
Ask these questions to make good ethical decisions
What do I know? What do I need How can I include other people,
to know? with different perspectives and
diverse ideas, in the process?
What is my journalistic purpose?
What are my ethical concerns?
What organizational policies and
professional guidelines should I
consider?
Source: Bob Steele, Poynter Institute

22. 6
Ask these questions to make good ethical decisions
What do I know? What do I need How can I include other people,
to know? with different perspectives and
diverse ideas, in the process?
What is my journalistic purpose?
What if the roles were reversed?
What are my ethical concerns? How would I feel if I were in the
shoes of the stakeholders?
What organizational policies and
professional guidelines should I
consider?
Source: Bob Steele, Poynter Institute

23. 6
Ask these questions to make good ethical decisions
What do I know? What do I need How can I include other people,
to know? with different perspectives and
diverse ideas, in the process?
What is my journalistic purpose?
What if the roles were reversed?
What are my ethical concerns? How would I feel if I were in the
shoes of the stakeholders?
What organizational policies and
professional guidelines should I What are the possible
consider? consequences of my actions?
Short term? Long term?
Source: Bob Steele, Poynter Institute

24. 7

25. 7
And don’t forget ...

26. 7
How will this decision affect the brand?
And don’t forget ...

27. 7
How will this decision affect the brand?
Will this decision improve my social capital?
And don’t forget ...

28. 7
How will this decision affect the brand?
Will this decision improve my social capital?
Can we provide complete transparency?
And don’t forget ...

29. 8
Welcome to a new frontier

30. 9
Ethics and Values in the Digital Age
Slides available at slideshare.net/markbriggs
Mark Briggs | mark@journalism20.com