Grosvenor Gardens House is located on the edge of the Belgravia estate, one of the most exclusive districts in Central London. Belgravia has enjoyed the acclaim of being one of London’s most fashionable residential areas since it was developed by Richard Grosvenor and is now under development.

1. GROSVENOR
GARDENS
HOUSE
London SW1

2. Agenda GROSVENOR
GARDENS
HOUSE
London SW1
 Grosvenor Gardens House
• Location
• Situation
 The Scheme
• Proposed Layouts
• Area Schedule
 Regeneration of Victoria
• Overview
• Victoria Development Pipeline

3. GROSVENOR
Grosvenor Gardens House
GARDENS
Location HOUSE
London SW1
Grosvenor Gardens House is located on the edge of the
Belgravia estate, one of the most exclusive districts in Central
London.
Belgravia has enjoyed the acclaim of being one of London’s most
fashionable residential areas since it was developed by Richard
Grosvenor, the 2nd Marquess of Westminster, during the early to
mid-19th Century. At the heart of the Capital, the picturesque
area is built in the classic Regency style of squares, streets and
crescents lined with grand terraces of white stucco houses.
Grosvenor Gardens lies adjacent to the major transport hub of
Victoria station offering excellent communication links
throughout London and the South East. Victoria has
established itself as a key destination for major office occupiers,
and also presents a wide selection of local amenities including
luxury hotels, theatres, premium retail, and a range of
fashionable bars and restaurants. The area also boasts large
areas of open spaces at the neighbouring Royal Parks of St
James’s Park, Green Park and Hyde Park. The nearby areas of
Mayfair, Westminster, Knightsbridge and Chelsea are also within
a short walking distance.

4. GROSVENOR
Grosvenor Gardens House
GARDENS
Situation HOUSE
London SW1
Grosvenor Gardens House lies on the eastern Hyde Park Hyde Park Corner Park Lane Green Park Buckingham Palace
edge of the Belgravia estate and was
developed by Thomas Cundy III in the mid
1860’s as an extension to the Victoria Station
complex. Grosvenor Gardens enjoys a
distinctive architectural character comprising
tall, grand terraces separated and softened by
two triangular landscaped gardens.
Grosvenor Gardens House occupies a
prominent island site on the north side of
Grosvenor Gardens between Beeston Place
and Buckingham Palace Road, and bounded
by Eaton Lane to the rear. The property
enjoys excellent views over Grosvenor
Gardens to the front and the attractive
landscaped gardens of the Goring Hotel to
the rear.
Directly in front of Grosvenor Gardens House
with the Gardens between are 42-44 & 46-48
Grosvenor Gardens, we own these buildings
and have recently completed an extensive
refurbishment on the commercial and Eaton Square 42-44 & 46-48 & 38
Grosvenor Gardens
GROSVENOR
GARDENS
Victoria Underground &
Mainline Stations
residential units. HOUSE

5. GROSVENOR
Grosvenor Gardens House
GARDENS
HOUSE
London SW1
The Scheme

6. GROSVENOR
Grosvenor Gardens House
GARDENS
The Scheme HOUSE
London SW1
Grosvenor Gardens House is currently used for low
grade office accommodation, our intention is to
sympathetically return the buildings to its original use –
a “first class” serviced apartment mansion block.
The scheme calls for the formation of approximately 60
apartments with a mix of different sizes and ranging
from 1 to 4 bedrooms. There will be underground
parking, a wellness facility complete with gym, sauna,
steam room, treatment rooms and swimming pool.
The building currently benefits from a retail parade
fronting Grosvenor Gardens and this would be extended
all the way round the entire building opening new
frontage to Eaton Lane. The majority of the new
development would focus on the rear of the building
offering a second frontage and a considerably more
attractive visual presence.
As it did when first built, Grosvenor Gardens House
would once again benefit from a dedicated restaurant
whose character would be contemporarily coloured by
its past heritage whilst celebrating its future and the
buildings new lease on life.

7. GROSVENOR
Grosvenor Gardens House
GARDENS
The Scheme HOUSE
London SW1
The scheme aims to restore the frontage and sides whilst redeveloping the rear of the building in order to
improve the internal space provided along with the outlook over Eaton Lane and the Goring Hotel Gardens.
Eaton Lane, which is presently dark and uninviting and predominantly frequented by vagrants would benefit
from a new retail parade of niche destination shops forming part of the new blocks facade with a substantial
improvement in aspect, lighting and local amenity.
We believe the position and contribution of Grosvenor Gardens House within the local conservation area is
significant and that the comprehensive redevelopment required to achieve our proposed scheme gives us the
opportunity to address numerous issues, not least the buildings poor state of repair. The redevelopment will
make it the focal point of the local conservation area and will reinstate a period landmark right besides the new
regeneration scheme due to be untaken in Victoria.
The stone, slate, lead and timber have received little or no New retail parade will add light and passing trade to a dark
maintenance over many years and we have the opportunity to and unattractive street.
restore the building back to being a popular landmark. The new facade will greatly improve the outlook from all
We aim to illuminate the building in a tasteful manner but one visual vantage points and would benefit the area for all
which would make it the centre point of the area. concerned.

8. GROSVENOR
Grosvenor Gardens House
GARDENS
HOUSE
London SW1
Proposed Layout

9. GROSVENOR
Grosvenor Gardens House
GARDENS
HOUSE
London SW1
Regeneration of Victoria
Proposed Residential
Retail in New Roof Terraces
Circulation
Core & Lobby Areas
Port Couchere
Retail in Existing Main Access
Core, Lobby, Car Stacker Area
Main Access
Parking
Retail in Existing
Core, Lobby, Car Stacker Areas
Electrical Substation
Wellness (excl. Pool)
Main Access

10. GROSVENOR
Grosvenor Gardens House
GARDENS
Proposed Layout HOUSE
London SW1
The proposed re-development of Grosvenor Gardens House sees a mixture of high specification residential and
up market retail. Associated with the residential is a residents wellness and spa centre located in the basement
and housing a pool and other wellness facilities.
The proposed luxury residential apartments are arranged over 6 floors. These are arranged around 4 separate
cores with each lobby serving 4 flats per floor at most. Where possible, dual aspect apartments are envisaged.
From first to forth floors the layouts of the floors are similar with flats ranging from 700ft² to 1700ft². This mix
can however be manipulated to suit.
We anticipate the fifth floor will have a cut back from the rear facade but the number and arrangement of flats
being unaffected with apartment sizes ranging from 800ft² to 1500².
The sixth floor will contain 4 penthouse apartments with private terraces serving each. These penthouses
range from 2000ft² to 2500ft². A double basement parking is proposed under the infill section to along Eaton
Lane to serve the residential.
A grand, plush, centrally located entrance will be provided from both Grosvenor Gardens and from Eaton Lane.
There are at present 60 apartments being provided totalling circa 78,300ft².

11. GROSVENOR
Grosvenor Gardens House
GARDENS
Proposed Layout HOUSE
London SW1
The retail space at ground and lower ground floor will remain largely as existing, albeit refurbished and re-
tenanted along Grosvenor Gardens.
New boutique retail space will be provided facing Eaton Lane which will have the added advantage of giving
life to what is now a hard edged, undesirable alley.
The existing refurbished retail space along with the proposed Eaton Lane retail totals circa 16,500ft².
10,500ft² of that retail space being at ground floor level.

12. GROSVENOR
Grosvenor Gardens House
GARDENS
HOUSE
London SW1
Regeneration of Victoria

13. GROSVENOR
Regeneration of Victoria
GARDENS
SW1 HOUSE
London SW1
The regeneration of Victoria began approximately six years ago with the development of Belgrave House,
Buckingham Palace Road providing more than 270,000 sq ft of Grade A office accommodation, 150m to the
south of the subject property. This was followed by the completion of Cardinal Place, a landmark mixed use
development by Land Securities. These important developments attracted an influx of corporate occupiers
including Google, 3i, EDF, Microsoft, American Express and P&O taking occupation.
Continuing the regeneration of Victoria more recently completed developments include The Asticus Building,
129 Wilton Road and The Peak at 5 Wilton Road, which are within close proximity to the subject property,
further enhancing the appeal of this location to a broad mix of occupiers.
Cardinal Place The Asticus The Peak

14. GROSVENOR
Regeneration of Victoria
GARDENS
SW1 HOUSE
London SW1
Significantly the development pipeline shows
that many of the UK’s most prominent
developers are continuing to invest in Victoria.
Land Securities is continuing its own
investment in the location with the
construction of 62 Buckingham Gate, the
Victoria Transport Interchange and the current
Grade A refurbishment of 123 Victoria Street.
Alongside Land Securities, other developers
include British Land, Great Portland Estates,
Hammerson, Heron and Terrace Hill.
The proposed Victoria Transport Interchange
scheme is located directly to the east of the
subject property and will greatly enhance the
locality. Planning consent was granted in 2009
for VTI2, a 900,000 sq ft mixed use scheme on
a 2.5 hectare site close to Victoria station. The
retail, office and residential accommodation
will be arranged over 6 buildings and the new Grosvenor Gardens House
development will incorporate public spaces Grosvenor Gardens
VTI2
and encourage pedestrian and traffic flow. Victoria Station
42-44 & 46-48 Grosvenor Gardens

15. GROSVENOR
Regeneration of Victoria
GARDENS
SW1 HOUSE
London SW1
Victoria Station itself will be developed as part of a mixed use scheme by Network Rail and Hammerson.
Transport for London is planning a £500 million investment programme to upgrade Victoria Underground
station providing a new ticket hall, increased station capacity and new escalators. Further improvements to
the bus terminal and the public realm around Victoria Station, are due to be completed in 2016. These plans
will have a significant impact on one of London’s most important transport hubs, providing a direct positive
benefit for Grosvenor Gardens.

16. GROSVENOR
Victoria Development Pipeline GARDENS
HOUSE
SW1 39 Victoria Street
Victoria Transport c. 76,000 sq ft
Interchange
Portland House Wellington House 40 Broadway
c. 900,000 sq ft c. 300,000 sq ft 59 Residential Units c. 120,000 sq ft (Refurbishment)
Grosvenor
Gardens
House
4 Victoria Street
c. 126,000 sq ft
Victoria Station Kingsgate House 123 Victoria Street Howick Place 62 Buckingham Gate
Pre Planning c. 153,000 sq ft c. 140,000 sq ft c. 130,000 sq ft c. 270,000 sq ft