The Roxy Theatre saw declining relevance and revenue until partnering with MarKyr Media for a social media strategy. MarKyr helped The Roxy create engaging online presences on Facebook, Twitter, and other platforms. This improved The Roxy's image and interactions with fans, leading to increased ticket sales, media coverage, and an award for best rock venue website. The Roxy now has a stable financial position and is recognized as a leader in the music industry through its use of social media.