Cutehacks is a small company making it's living from apps. How do they do it ?

1. Creating Apps For
A Living Trenches
Tales From The

2. Marius Bugge Monsen
Qt developer (2002 - 2010)
Co-founder of Cutehacks

5. Know where
you’re going...

6. You
?
App Store

7. You
? Customer
App Store

8. “Ve vant ze money, Lebowski”
Nihilist, The Big Lebowski

9. You
?
$$$

10. You
? $$$
App Store

11. Store?
Market?
Catalog?

12. GetJar
Apple App Store Intel AppUp
Google Android Market
BlackBerry App World
Nokia Ovi Store
Wholesale Application Community
Windows Phone 7 Marketplace
Palm App Catalog
Amazon App Store

13. Windows Mobile Symbian Apple RIM Android Other
3% 4%
27%
36%
17%
13%
Worldwide Smartphone Sales 1Q11. Source: Gartner, May 2011

14. Revenue Share
Them
30%
You
70%

15. Cost of App Development
iPhone Android BlackBerry iPhone + Android
€100,000.00
€75,000.00
€50,000.00
€25,000.00
€0
Simple Branded Advanced
Based on numbers from Golden Gekko (www.goldengekko.com), 7 September 2010

16. • WebOS (and other WR platforms) - similar to iPhone
• Symbian - ~30 % higher
• Java ME - similar to Android
• Qt - similar to Android

17. Windows Marketplace for Mobile Nokia Ovi Store Apple App Store
BlackBerry App World Google Android Market
$9.00
$6.75
$4.50
$2.25
$0
Average App Prices
Distimo (www.distimo.com), December 2010

18. • Deutsche Bank and Apple data, June 2010:
• ~25% of downloaded apps are paid
• Average developer earnings per paid app: $700 per month
• Earnings distribution is very top heavy.

19. You
?
$??

20. The Anatomy of a
Customer Project

21. You
? Customer
App Store

22. Sell
Sign
Develop
Test
Package
Submit
Wait
Support

23. Sell
Sign
Develop
Test
Develop
Test
Package
Test
Package
Test
Package
Submit
Wait
Wait
Wait
Wait
Support

24. Sell
Sign
Wait
...

25. Fundamentals of Sales:
No-one ever calls you.

26. • Contract
• Statement Of Work
• License Agreement
• Delivery Date(s)
• Payment

27. • The Customer buys
• Time
• Knowledge
• Lower cost

28. You
? $$
App Store

29. Getting There

30. You
!
App Store

31. Register Certificate Package Submit

32. Register Certificate Package Submit
• Online Form
• Dead Trees / Fax
• Company (?)
• Tax Number
• Bank Details

33. Register Certificate Package Submit
• Development
• Publishing

34. Register Certificate Package Submit
• Signing
• Unique id
• Bundled resources
• Languages
• Icon

35. Register Certificate Package Submit
• Package • Target Countries
• Icon • Languages
• Description • Price
• Screenshots • Support Contact Information
• Target Devices • Export Restrictions

36. Thank you!
Questions?

37. Image credits:
“Stuck in Customs” on flickr