Twitter Literacy - October 2013
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Getting started with Twitter & The TWEET method!
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Twitter Literacy - October 2013
- 1. How to Become Twitter Literate Marissa Wasseluk New Media Associate @marissapaige
- 2. Today’s GOALS • Understand the anatomy of a Tweet and basic functions of Twitter • How to create Twitter lists that are useful and focused • Crafting effective messages with twitter • How to easily add twitter to your daily workflow • Tips to help you listen and monitor online conversations about your organization, program or issue.
- 4. What is Twitter? • Micro-blogging platform – Links to items on the internet – Collects comments in real time – Answers the question, “What are you doing right now?” ???
- 6. WHY Twitter? • Tweet speaks to all • Immediate, wide reach • Listen & monitor audience • Find new conversations
- 7. WHY Twitter? • Reach out to influencers & build relationships • Creates online interactions around real world events • A well-maintained Twitter presence can frame your organization and its leaders as major players
- 8. Getting Started • • • • SIGN UP! Add an avatar picture Add your bio TWEET!
- 9. Getting Started • SIGN UP! • Add an avatar picture
- 10. Getting Started • Search • Save a search • Follow people who have conversations you want to listen to
- 11. Twitter To Do’s • Have a good profile picture • Add your location
- 12. Twitter To Do’s • Choose a memorable, screen name – Choose your name if you can! – Use as few characters as possible • Have an interesting bio – Make sure it accurately represents your brand or what you’re currently doing.
- 14. What’s a HASHTAG? How does it work?
- 15. There’s a difference • @hashtag • #hashtag
- 16. Hashtags • A hashtag is a keyword preceded by # – Makes it a hotlink so you can follow every conversation that about that topic
- 17. HOW TO TWEET THE T.W.E.E.T. METHOD
- 18. T.W.E.E.T.
- 19. TARGET
- 20. Target • What is your goal? – Informational – Personal – Fundraising
- 21. T.W.E.E.T.
- 22. WRITE
- 23. Twitter To Do’s • Talk to people! • Add commentary to shares • Retweet + respond
- 24. An Effective Tweet • Link to updates & resources from your blog or website • Call to action • Open questions • Spell out important items
- 25. An Effective Tweet • Spell things correctly • Be grammatically correct!
- 26. T.W.E.E.T.
- 27. ENGAGE
- 29. There’s a difference • @screenname • #screenname
- 30. Screen Names • @screenname – Talk to a specific user – filter through the noise – Direct message • You have to “follow” each other
- 31. HOW TO: Make a List
- 32. T.W.E.E.T.
- 33. EXPLORE
- 34. Explore • Perform a Search – Interests, influencers
- 35. Explore
- 36. Explore
- 37. Explore
- 38. T.W.E.E.T.
- 39. TRACK
- 40. Track
- 41. Twitter To Do’s • Talk to people! • Add commentary to shares • Retweet + respond
- 42. Twitter To Don’ts • Don’t Sell too much • Don’t Be too repetitive • Don’t mass-follow looking for follow-backs indiscriminately
- 43. The Magic & Power of RT
- 44. The Magic & Power of RT • A “RT” expands your reach! • Don’t be afraid to ask for a RT • MT = modified tweet
- 45. HOW TO: Make Tweeting Easier • Link your Facebook & Linkedin Accounts • Use a third-party client to streamline your workflow • Make Tweeting a part of your daily routine!
- 46. RECAP What you should be doing on Twitter
- 47. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you 6. Create lists
- 48. Think Before You Tweet! • Are you posting from the right screen name? • Is everything spelled correctly? • What’s the main idea of this tweet? • Ask yourself, “Is this useful? Would I click on it?”
- 49. Q&A Marissa Wasseluk New Media Associate @marissapaige
Editor's Notes
- A tool that connects users through short, real-time updatesThrough twitter site, but also text messaging, smart phone apps, browser add-ons and other softwareUpdates in 140 characters or lessReferrer to your site
- Listening to conversations on public transitLet’s take a look at the Twitter interface on npcommunicatorDECONSTRUCT A lot of conversation happening – twitter is built for that. Don’t get confused by knowing what to listen for & how to listen
- Actually an important part of advocacyFind people who wouldn’t otherwise know your organization get to know those peopleTwitter updates happen in REAL-Time – pros & cons of that
- Tweets are the new press release A well-maintained Twitter presence can help frame your organization and its leaders as major players Watch video from New News
- Your pic & your bio are what make you seem crediblePics are 73 px squareDon’t be afraid to Tweet!
- Profile photos
- We call these people influencersIf you want to become an influencer, align yourself with already established influencers.Perform a search and save it
- These are what make you seem credible to your audience – first impressions are key to collecting followers
- The key things to remember are to keep it to the point, outline your absolute key interests/hobbies and try to add in some personality too. Make it sound a bit fun or different instead of using a lot of boring key words like #SEO #socialmedia #websites etc.
- Hashtags are keywords that become hotlinks
- Use hashtags for events & conversations#commfri#mmc2013
- Social media is SOCIALScroll through your timeline – what are people buzzing about? How can you join that conversation?- Live view of Trending topics
- Engage your audience
- 1. Their staff will be notified you’re talking about them2. Makes searches easier3. URLs & embeds make them Easier to share
- Lists help monitor your audience & filter out the noise
- Social media is SOCIALScroll through your timeline – what are people buzzing about? How can you join that conversation?- Live view of Trending topics
- It is OK to do both these things, but NOT OK to do too much of it.
- Play telephone
- Lists help monitor your audience & filter out the noise
- Real-time examples – 1. check your settings in both accounts. They will ask you if you want to link2. hootsuite, sprout social3. Worksheet
- Hashtags will help you follow conversationsLists will help you listen to key conversationalists *** EXERCISE *** Find a conversationalist with a hashtagWhat topics are important to your cause? Do a search in Twitter for that topic
- Red Cross mix up anecdote