My slides from my presentation at Blog World 2009. I ended up flying through a lot of the content so I could mostly be with the audience and do Q&A. If you have any questions about the content in the slides here, feel free to tweet/DM me on Twitter http://twitter.com/marismith and/or write on my Facebook fan page wall. http://facebook.com/marismith

1. Presents Facebook & Twitter Fortunes with Mari Smith Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association ©2009 Mari Smith - MariSmith.com 1

4. ©2009 Mari Smith - MariSmith.com 4 4 Ways Social Media Is Changing Business @Mashable 1) From “Trying to Sell” to “Making Connections”

5. ©2009 Mari Smith - MariSmith.com 5 4 Ways Social Media Is Changing Business 2) From “Large Campaigns” to “Small Acts” @GleneaglesHotel

6. ©2009 Mari Smith - MariSmith.com 6 4 Ways Social Media Is Changing Business 3) From “Controlling Our Image” to “Being Ourselves”

7. ©2009 Mari Smith - MariSmith.com 7 4 Ways Social Media Is Changing Business

8. Social Media = “butterfly effect” ©2009 Mari Smith - MariSmith.com 8

9. ©2009 Mari Smith - MariSmith.com 9 4 Ways Social Media Is Changing Business 4) From “Hard to Reach” to “Available Everywhere”

10. ©2009 Mari Smith - MariSmith.com 10 300+ million active members.

11. ©2009 Mari Smith - MariSmith.com 11 2nd most trafficked website in the world

12. ©2009 Mari Smith - MariSmith.com 12 Largest photo-sharing platform. 2bn/mo

13. ©2009 Mari Smith - MariSmith.com 13 >70% of Facebook users = outside the United States

14. ©2009 Mari Smith - MariSmith.com 14 Fastest growing demographic = age 35+

15. ©2009 Mari Smith - MariSmith.com 15 More degrees, more mature, more money!!

16. ©2009 Mari Smith - MariSmith.com 16 Rigorous Terms of Use!

17. ©2009 Mari Smith - MariSmith.com 17 >65 million on Facebook mobile

18. ©2009 Mari Smith - MariSmith.com 18 50% MORE active!!

19. ©2009 Mari Smith - MariSmith.com 19 Text “fan marismith” to 32665 [FBOOK]

20. Why Social Media? Meets the human need to be heard, validated, acknowledged. ©2009 Mari Smith - MariSmith.com 20

21. ©2009 Mari Smith - MariSmith.com 21 Facebook’s Mission “To help the world connect & communicate more effectively.”

22. ©2009 Mari Smith - MariSmith.com 22 Main barrier to social media adoption: Inability to measure ROI [ Source: MarketingSherpa]

23. ©2009 Mari Smith - MariSmith.com 23 #1 reason people fail with Social Media Lack of a viable (proven) strategy

24. Your Social Media Vision ©2009 Mari Smith - MariSmith.com 24

25. Social Media Strategy Mari’s Four-Part Formula Quality NETWORK + Quality CONTENT + CONSISTENCY+ Genuine, AUTHENTIC, PASSIONATE CARING = Profitable RELATIONSHIPS ©2009 Mari Smith - MariSmith.com 25

27. How much does the average customer spend per transaction?

28. Is a customer more likely to purchase a product after some sort of social media interaction?

29. How much is it worth to convert an unhappy customer to a happy customer?

30. On average how many people does a happy customer tell about a product or service?

31. How much can an unhappy customer hurt you? [Source: Jacob Morgan, MarketingProfs] ©2009 Mari Smith - MariSmith.com 26

32. What you CAN measure: Activity (web analytics of blog or site) Tone (sentiment) [PeopleBrowsr.com] Velocity (spread over time, URLs, trackbacks) Attention (duration on site) Participation (comments, trackbacks) Many qualitative attributes (comments, what did they say, what did they mean) [Source: Shel Israel] ©2009 Mari Smith - MariSmith.com 27

33. Facebook’s Primary Features Personal Profile ©2009 Mari Smith - MariSmith.com 28

34. Faceook’s Primary Features Fan Page ©2009 Mari Smith - MariSmith.com 29

35. Facebook’s Primary Features Groups ©2009 Mari Smith - MariSmith.com 30

36. Facebook’s Primary Features Events ©2009 Mari Smith - MariSmith.com 31

37. Facebook’s Primary Features Photos Videos Apps News Feed Wall ©2009 Mari Smith - MariSmith.com 32

39. What problems are they having?

40. Where are they most active?

41. How do you reach them?

42. How can you authentically engage with them?

43. What is your overall objective?

44. How will you measure your results?©2009 Mari Smith - MariSmith.com 33

45. Your Facebook Fan Page ©2009 Mari Smith - MariSmith.com 34

46. ©2009 Mari Smith - MariSmith.com 35

48. What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]:

49. What is the primary OBJECTIVE of your Facebook Fan Page?

50. What STRATEGIES do you plan to implement?

51. What TECHNOLOGIES will you use? ©2009 Mari Smith - MariSmith.com 36

52. http://www.facebook.com/pages/create.php ©2009 Mari Smith - MariSmith.com 37

53. http://www.facebook.com/pages/create.php ©2009 Mari Smith - MariSmith.com 38

54. http://www.facebook.com/pages/create.php ©2009 Mari Smith - MariSmith.com 39

56. Tag line? (additional keyword rich text):

57. Category: Popular = Brand, Product, or Organization > Professional Service.

58. Image: Ideal size = 200px by 600px

59. Company Details

60. “Mini bio”©2009 Mari Smith - MariSmith.com 40

62. Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc.

63. Check character length, shorter is better.

64. To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.©2009 Mari Smith - MariSmith.com 41

65. Sample Content ©2009 Mari Smith - MariSmith.com 42

66. Sample Content ©2009 Mari Smith - MariSmith.com 43

67. Sample Content ©2009 Mari Smith - MariSmith.com 44

69. http://www.facebook.com/dellsocialmedia

70. http://www.facebook.com/barackobama

71. http://www.facebook.com/PizzaHut

72. http://www.facebook.com/cocacola

73. http://www.facebook.com/zappos

74. http://www.facebook.com/SF

75. http://www.facebook.com/wholefoods

76. http://www.facebook.com/Starbucks©2009 Mari Smith - MariSmith.com 45

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78. ©2009 Mari Smith - MariSmith.com 47

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85. ©2009 Mari Smith - MariSmith.com 54

86. Where should you start? #1. Facebook (Profile + Fan Page) #2. Twitter #3. LinkedIn Blog YouTube Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads ***RADICAL STRATEGIC VISIBILITY*** ©2009 Mari Smith - MariSmith.com 55

87. ©2009 Mari Smith - MariSmith.com 56 Success Stories

89. www.whyfacebook.com

90. www.facebook.com/marismith

91. www.twitter.com/marismith [@marismith]