The document discusses using gamification techniques to manage volunteer programs for the 2014 Sochi Olympics. It notes that as the Olympics approach, there is a need to coordinate volunteer work and training while also boosting interest in the Games. The volunteer training program for Sochi 2014 incorporates game elements and activities, such as an educational web portal. Gamification can motivate volunteers and audiences by tapping into human desires for self-improvement and contribution to a common cause. Mechanics like achievements, leaderboards and communal discovery are discussed as ways gamification can increase engagement.

1. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Игрофикация
в менеджменте
волонтерских
программ
V International Student Conference
«STUDENTS SCIENTIFIC RESEARCH IN TOURISM AND SPORTS MANAGEMENT»
Gamification of
the volunteer
programs
management
Марина КРУГЛОВА
студентка 4 курса
«Связи с общественностью»
Сергей ЧЕРЕМШАНОВ
к.э.н., доцент
Marina KRUGLOVA
a fourth-year student
The Public Relations course
Sergey CHEREMSHANOV
PhD, Associate professor

2. Countdown to the start of the Olympic Games in Sochi crossed the mark
of 300 days.
Currently, there is a need to coordinate the work of the volunteers, the quality of their training in the
status of the Games staff, and at the same time there is a need to stimulate the audience's interest
for the Games in order to increase sales of tickets for the competitions.
SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
1000
days
to go
500
days
to go
300
days
to go
100
days
to go
Ready Set Go
Timeline Sochi 2014

3. Let the gamification begin!
This term means the use of game tools, game approaches in various processes.
SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
an organization
an internal environ

4. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Why do people engage in volunteer work?
Daniel Pink, writer: this pattern of behavior is quite simple to prove: it's a desire for self-
improvement, self-perfection, combined with the opportunity to contribute to the common cause.
[ purpose motivation ]

5. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Why do people engage in volunteer work?
Douglas McGregor, social psychologist: X-Y motivation theory of two fundamental approaches to
managing people. Many managers tend towards theory X, and generally get poor results.
Enlightened managers use theory Y, which produces better performance and results, and allows
people to grow and develop.

6. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Volunteer management: an educational component
Lee Sheldon, an American video games screenwriter and professor of Bloomington
University in the state of Indiana. He is one of the first to appreciate the possibility of
learning as a game.

7. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
The training program for Olympic volunteers Sochi 2014
The program is full of game-elements and involving activities. Now the volunteer centers in Russia
continue the selection of volunteers. Accepting applications of candidates is completed and a
training program started. Its first stage is called "My Games", it's an educational intensives in which
coaches teach volunteers in accordance with а single standard including innovative gaming
techniques.

8. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Volunteer program Sochi 2014 is supported and enhanced by
an educational web portal, launched in April 2013.

9. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
Experience
The interaction of the organization with the target consumer through the
game concept is reflected in the resources of the London Olympics. Mobile
apps and sports video games became one of the key drivers of the summer
Games popularity.

10. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
How does gamification achieve its magic?

11. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»
How does gamification achieve its magic?
Game Mechanics
 achievement: a representation of having accomplished something;
 cascading information theory: information should be released in
the minimum possible snippets to gain the appropriate level of
understanding at each point during a game narrative;
 communal discovery: working together to solve a riddle, a problem
or a challenge;
 leader-boards: the rankings of all individuals in a micro-set
and many other.

12. SOCHI STATE UNIVERSITY
Volunteer Training Center «FORWARD»

13. Thank you!
(now, go out there and invent new games!)
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