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How to Create Google Alerts
1. Marion Mehrer
your
Online Marketing Coach
Email: marionlist@aweber.com
Blog: marionmehrer.com
marion.mehrer
Facebook: marionfb.com
How to Create Google Alerts
2. Video: How to Create Google Alerts
Click on video image above to play
3. Use Google Alerts to:
1. Find viral blog content
2. Know what your competition is doing
3. Be one of 1st to learn when new job title, etc. posted
4. See how your content is showing up on Google.
5. Know what members in your program/business
are doing to promote & market
6. See/learn how to build email list, get traffic, etc.
7. Get niche content
8. Get ANY content you're interested in
- As soon as it's posted online
- (i.e. iphone 5, mlm's in pre-launch, etc.)
4. Action Step #1: Create Alert(s)
1. Go to http://google.com/alerts
- Login to your google account (if not already logged in)
2. Alert content strategy:
- Number of alerts you need?
- Determine what what content you need
3. Alert management strategy:
- Separate email account
- Personal choice
- Email filters:
- Pro: easier to find content
- Pro: doesn't fill up email inbox with alerts
- Pro: Alerts automatically sent into email folders (labels)
- Con: More upfront set up time
-
5. Action Step #2: "Search Field"
Search Field:
Search
Search 1. Be very specific
2. Look for results to the right
3. Change until:
- get desired results
4. Create variations of an alert
- to give different content
6. Action Step #3: "Result Type"
Alert Result:
"email list building"
Create 4-5 alerts
- i.e. email list building
- Can create individual for:
- News
- Blogs
- Video
- Discussions
7. Action Step #4: "How
Often"
How Often:
How Often: - Mostly use once/day
- Time Sensitive:
- "As it happens"
- Job hunting or
- Needing to hire VA
8. Action Step #5: "How Many"
Test both options
How Many: - Use: "Only best results"
- Content very specific
- Recommend: "All Results"
- Example:
- Need a new job?
- Alert: specific job title
9. Thanks for watching
Marion Mehrer marionmehrer.com
Your Online Marketing Coach
marion.mehrer
For more FREE "How to" Videos and Stuff
Email: marionlist@aweber.com
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