Presentation nightzulu (1)
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Night Zulu is a mobile application that allows users to choose between two nightclubs each evening and see where their friends plan to go. It uses GPS to track users' locations at clubs so friends can find each other. The application will be available on Android, Blackberry and iPhone platforms for $0.99 with a free trial period. It generates revenue from advertising and by allowing playlists to be downloaded from iTunes. The target market is social smartphone users aged 21-35 who enjoy nightlife.
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Presentation nightzulu (1)
- 1. Party like no other!
- 2. “Zulu” Indicates times measured in coordinated universal time, a successor to Greenwich Mean Time. A time standard that is not affected by time zones or seasons. WHY ZULU? Party like no other!
- 3. People find it difficult to find the right place to go out every night. Specially in big cities, where the offer is huge, it is not easy to make a decision. PROBLEM Party like no other!
- 4. Night Zulu is a mobile application for androids, blackberry and Iphone which allows users to decide where to go every night. How does it work: Users can choose 2 different clubs per night and as soon as they arrive at the night club, the GPS system will track them so their friends can see where they are. WHAT IS NIGHT ZULU Party like no other!
- 5. MAGIC SAUCE Party like no other!
- 6. MAGIC SAUCE Party like no other!
- 7. MAGIC SAUCE Party like no other!
- 8. Apple App Store CHANNELS OF DISTRIBUTION Android Market Blackberry App World Party like no other!
- 9. BUSINESS MODEL Party like no other! Applications available in Apple AppStore, Android Market & Blackberry AppWorld. NIGHTZULU download price $ 0.99 Also, free trial the first month with basic services. Advertising revenue Availability for users to download the night clubs playlists on ITunes Store for $ 4.99
- 10. People get bored of event spam and nightclubs promotions messages everyday. Many applications allow you to see where your friends are located but only NIGHTZULU allows you to see which clubs in the city your friends plan to go before they get there, so you have time to make a decision. We don’t care about promoters , we want people to own their nights. WHY NIGHTZULU Party like no other!
- 11. As we all know, during the night is not easy to communicate with your friends, so the LIVEZULU (GPS) shows you where they so you can join them. WHY LIVEZULU (GPS) Party like no other!
- 12. NIGHTZULU gives their client the option to see what percentage of females and males are going to each club. WANT SOME FLIRTING? Party like no other!
- 13. How to reach the customers? - Ads in BART, Metro stations, morning newspapers, radio. - Aggressive media campaign in Google, Facebook, Twitter. - Several events in Universities and student areas. MARKETING AND SALES Party like no other!
- 14. Step 1: MKT research made with 50 people between ages 21-35. The result was very positive, and people believe in the idea. Step 2: Market potential due to positive outcome of research and differentiation from competitors Step 3: NIGHTZULU is flexible for aggressive marketing through social sites dependant on investment amount. Step 4: NIGHTZULU ads will be present in all stages of our customers daily life. MARKETING STRATEGY Party like no other!
- 15. - Young people (21 to 35 years old) - People who enjoy clubs, bars and having fun with their friends - Smartphone users - North American market OUR CUSTOMER Party like no other!
- 16. Customer Acquisition - Acquire customers using application platforms - Acquire customers using SEO/ SEM - Target advertising KEY BUSINESS GROWTH DRIVERS Night club Acquisition - Initially source night clubs from consolidators - Acquire night clubs by offering them free marketing opportunity by promoting them in the application. Party like no other!
- 17. - FOURSQUARE: location-based mobile platform - DODGEBALL: users choose up to 5 on-line friends to get notified only when they’re near. - JAMBO: a mobile membership directory that works like a radar to give any group to connect - RABLLE: location-based social networking application - CONTAKME: social networking site with an emphasis on user’s actual locations - GOOGLELATITTUDE: location aware application COMPETITORS Party like no other!
- 18. FINANCIAL PROJECTIONS 0 200,000 400,000 600,000 800,000 1,000,000 2011 2012 2013 2014 2015 Number of members Party like no other!
- 19. FINANCIAL PROJECTIONS -‐$800,000 -‐$600,000 -‐$400,000 -‐$200,000 $0 $200,000 $400,000 $600,000 2011 2012 2013 2014 2015 Net income Party like no other!
- 20. FINANCIAL PROJECTIONS Retained earnings -‐$1,000,000 -‐$500,000 $0 $500,000 $1,000,000 $1,500,000 2011 2012 2013 2014 2015 Break even point April 2013 Party like no other!
- 21. CEO - Mario Carranza COO - Michael Mirelli CFO - Jaime Echevarria MKT - Afra Omrani Product developement - Patrícia Lumy TEAM MEMBERS Party like no other!
- 22. THANK YOU FOR YOUR ATTENTION. QUESTIONS?