Lady gaga : a real brand

LADY GAGA A Marketing Product Study of Lady Gaga’s communication strategy

A multiple-talent artist ,[object Object],[object Object],[object Object],[object Object]

Some biographical elements… ,[object Object],[object Object],[object Object],[object Object]

Education background ,[object Object]

Musical education Learned piano by ear at the age of 4. Classical music

The story of a fame ,[object Object]

A personal branding phenomenon ,[object Object],[object Object],[object Object]

What is personal branding ? ,[object Object],[object Object],[object Object]

Lady Gaga’s strategy : BEING SENSATIONAL

Lady Gaga’s originality and style

A fashion icon ,[object Object]

PROVOCATION OFFENSIVE or AWESOME ?

Lady Gaga’s public image and commitment ,[object Object],[object Object]

A proactive woman « To have this lipstick as a reminder in your purse, that when your man is laying naked in your bed, you go into the bathroom, you put your lipstick on, and you bring a condom out with you. » Viva Glam Campaign for MAC AIDS FUND

Equality for gay people ,[object Object],Lady Gaga’s speech and fight against the « Don’t ask, don’t tell » law.

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Lady Gaga, the queen of the CO-BRANDING and PRODUCT PLACEMENT strategies.

What is « co-branding » ? ,[object Object],[object Object]

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The case of Lady Gaga ,[object Object],Headphones by Lady Gaga, in cooperation with Dr Dre and Monster.

Why co-branding ? ,[object Object],[object Object],[object Object]

Co-branding with fashion and cosmetic brands H & M

Product placement ,[object Object],[object Object]

Product placement Telephone (feat Beyonce)

Social Networks and the Internet ,[object Object]

What is allowed by the Internet : ,[object Object],[object Object]

« Crowd-sourcing » ,[object Object]

Lady Gaga’s fans in number ,[object Object],[object Object],[object Object],[object Object]

Brand Romance by Newcast ,[object Object]

Lady gaga : a real brand

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