IBM Blog Case Analysis: Benefits and Risks of Corporate Blogging

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Are Blogs?

[object Object],Howstuffworks Blogging http://computer.howstuffworks.com/blog1.htm

[object Object],MySpace shows whether or not the user is online, so you can contact them Your profile is whatever you choose to put up, and it can be seen by everyone in the network. MySpace.com - www.myspace.com/13771 http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=13771

[object Object],[object Object],[object Object],[object Object],[object Object],What Does it Do?

Xanga – a photoblog http://www.xanga.com/

The IBM “Blogroll” http://domino.research.ibm.com/ibmcom/planetibm.nsf/pages/bytag.html?Open&tag=blogging A list of “tags” each of which is linked to bloggers posting on a given topic.

IBM “Global Innovation Outlook” Blog http://gio.typepad.com/ Links to other newsfeeds, blogs, sites Today’s entry

[object Object],[object Object],[object Object],[object Object],How does it work?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Different from existing technology? ,[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object]

Risk/Cost ,[object Object],[object Object]

IBM Blog Case Analysis: Benefits and Risks of Corporate Blogging

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IBM Blog Case Analysis: Benefits and Risks of Corporate Blogging