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Getting Started with
  Social Media:
 Strategy & Tools

            By:
      Marieke Hensel
    Branding Personality

   Los Angeles, November 7, 2012


   1-877-747-3263       www.branding personality.com               @bpsocial
   Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
FACEBOOK


• 1 billion on Facebook
     •Entertainment



   1-877-747-3263       www.branding personality.com               @bpsocial
   Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
TWITTER

     •Real time
•Connecting based on
      interests
    •Post often


   1-877-747-3263       www.branding personality.com               @bpsocial
   Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
YOUTUBE

• The 2nd largest search
   engine in the world
     •Entertainment




   1-877-747-3263       www.branding personality.com               @bpsocial
   Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
LINKEDIN

•For Business professionals
      •Online resume




    1-877-747-3263       www.branding personality.com               @bpsocial
    Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
PINTEREST

    •Mostly women 25-49
  •Home décor, weddings,
food, photography & fashion
•2012’s hottest social network


      1-877-747-3263       www.branding personality.com               @bpsocial
      Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Google Plus

   •More male audience
•Facebook made by Google
 •More techsavvy audience
    •Great SEO benefits


     1-877-747-3263       www.branding personality.com               @bpsocial
     Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Social Media Revolution

 http://www.youtube.com/watch?v=f
 pMZbT1tx2o




        1-877-747-3263       www.branding personality.com               @bpsocial
        Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Who is your audience?

  •What is their expected
 behavior on Social Media?
    •Where are they?




      1-877-747-3263       www.branding personality.com               @bpsocial
      Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Interests

  •What is your audience
       interested in?
•Don’t talk only about what
           you do


     1-877-747-3263       www.branding personality.com               @bpsocial
     Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Good Content

•Pictures, Video’s and short
         messages
  •Create engagement
     •Always follow-up


     1-877-747-3263       www.branding personality.com               @bpsocial
     Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Save time

    •Content Calendar
•Social Media Management
     System (Hootsuite)
      •If this then that


     1-877-747-3263       www.branding personality.com               @bpsocial
     Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Process

1. Listen
2. Strategy / Plan
3. Participate
4. Respond
5. Listen

     1-877-747-3263       www.branding personality.com               @bpsocial
     Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Listening




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Metrics?

  •Online engagement
•Website visitors from social
          media
    •Filled out forms
  •Measure phone calls

      1-877-747-3263       www.branding personality.com               @bpsocial
      Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
How do they find you?

  •Social Media Sites, like
 Facebook, Twitter, Google
             Plus
          •Google
 •Social Bookmarking Sites
         (blogging)

      1-877-747-3263       www.branding personality.com               @bpsocial
      Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Where do you offer value?

  •Facebook Page Custom
            Tab
 •Landing page on website
 •Well designed homepage


      1-877-747-3263       www.branding personality.com               @bpsocial
      Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Examples




1-877-747-3263       www.branding personality.com               @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Audience

         •Accessibility
•Follow up until they ask you to
             stop
           •Deliver
      •Ask for feedback

       1-877-747-3263       www.branding personality.com               @bpsocial
       Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
Follow up

•Connect on Facebook,
  LinkedIn and Twitter
 •Keep reaching out…




   1-877-747-3263       www.branding personality.com               @bpsocial
   Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
ANY QUESTIONS?

 Thank you for
   your time.

         
   Marieke Hensel
  1-877-747-3263       www.branding personality.com               @bpsocial
  Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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Self Service Government: Social Media Tools & Strategy

  • 1. Getting Started with Social Media: Strategy & Tools By: Marieke Hensel Branding Personality Los Angeles, November 7, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 2. FACEBOOK • 1 billion on Facebook •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 3. TWITTER •Real time •Connecting based on interests •Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 4. YOUTUBE • The 2nd largest search engine in the world •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 5. LINKEDIN •For Business professionals •Online resume 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 6. PINTEREST •Mostly women 25-49 •Home décor, weddings, food, photography & fashion •2012’s hottest social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 7. Google Plus •More male audience •Facebook made by Google •More techsavvy audience •Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 8. Social Media Revolution http://www.youtube.com/watch?v=f pMZbT1tx2o 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 9. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 10. Interests •What is your audience interested in? •Don’t talk only about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 11. Good Content •Pictures, Video’s and short messages •Create engagement •Always follow-up 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 12. Save time •Content Calendar •Social Media Management System (Hootsuite) •If this then that 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 13. Process 1. Listen 2. Strategy / Plan 3. Participate 4. Respond 5. Listen 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 14. Listening 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 15. Metrics? •Online engagement •Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 16. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 17. How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 18. Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 19. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 20. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 21. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 22. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 23. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 24. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 25. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 26. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 27. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 28. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 29. Audience •Accessibility •Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 30. Follow up •Connect on Facebook, LinkedIn and Twitter •Keep reaching out… 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke
  • 31. ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Hinweis der Redaktion

  1. Have a goal, implement & then measure it
  2. Its not about how nice it looks.
  3. Its not about how nice it looks.
  4. Its not about how nice it looks.
  5. Its not about how nice it looks.
  6. Its not about how nice it looks.
  7. Its not about how nice it looks.
  8. Its not about how nice it looks.
  9. Its not about how nice it looks.
  10. Its not about how nice it looks.
  11. Its not about how nice it looks.