SlideShare ist ein Scribd-Unternehmen logo
1 von 4
+




    Second Meet Up Session – Agenda

    “Getting Invloved with Online Marketing in
    Galway”
    Tuesday 29th May 2012
+
     Agenda
1.       Introduction and Seminar Sign Up

2.       Michelle Frawley – Mediasavvy – 20 Minutes
         Online Marketing Glossary


3.       Salvatore McDonagh – Web Marketing Ireland – 20 Minutes
         The "Sales Funnel“
         The "Why, What, and How to" of getting Return on Investment (ROI) from online marketing.


4.       Ronan Kavanagh – Spam Titan – 20 Minutes
         Online Marketing Case Study


5.       Carol Murphy – Goldenpages.ie - 20 Minutes
         Transition from Print to Online Media


6.       Questions and Answers

7.       Next Meeting (Seminars and Training to Start)

8.       Any Other Business
+
    Future Seminars Discussed/Blog
    Post/ Thought Leadership Themes
                                                                          Google Adwords (Search
                                                                            Engine Marketing)

                                                      Online PR & Email                            Integration of Offline and
                                                          marketing                                    Online Marketing




                                                                                                                                Setting up an Online
                              Social Media Strategy
                                                                                                                                Store (e-Commerce)




                                                                                                                                                 Video Marketing (Online
              Search Engine
                                                                                                                                                 Video, Production, Viral
               Optimisation
                                                                                                                                                       Videos etc)




                                                                          Company ‘ABC’
                                                                           – New Start Up
    Getting your Business                                                   that wants to                                                                Website Optimisation
     Online (The Basics)
                                                                             develop an
                                                                          Online Marketing
                                                                              Strategy
+

Weitere ähnliche Inhalte

Andere mochten auch

SCCUL Enterprise at OMiG September 2015 Meet Up
SCCUL Enterprise at OMiG September 2015 Meet Up SCCUL Enterprise at OMiG September 2015 Meet Up
SCCUL Enterprise at OMiG September 2015 Meet Up Online Marketing in Galway
 
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)Online Marketing in Galway
 
Irish Patents Office Presentation, OMiG May Meet Up
Irish Patents Office Presentation, OMiG May Meet UpIrish Patents Office Presentation, OMiG May Meet Up
Irish Patents Office Presentation, OMiG May Meet UpOnline Marketing in Galway
 
Social Media Glossary by Michelle Frawley of Media Savvy
Social Media Glossary by Michelle Frawley of Media SavvySocial Media Glossary by Michelle Frawley of Media Savvy
Social Media Glossary by Michelle Frawley of Media SavvyOnline Marketing in Galway
 
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly Online Marketing in Galway
 
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot Online Marketing in Galway
 
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)JCI Galway - Online Marketing in Galway Presentation (April 29 2013)
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)Online Marketing in Galway
 
Building a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social MediaBuilding a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social MediaOnline Marketing in Galway
 
Branding in an Online Space by Gillian Horan, The Pudding
Branding in an Online Space by Gillian Horan, The Pudding Branding in an Online Space by Gillian Horan, The Pudding
Branding in an Online Space by Gillian Horan, The Pudding Online Marketing in Galway
 
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Digital Summit 2016 - Natalie Roper -The GuardianOMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Digital Summit 2016 - Natalie Roper -The GuardianOnline Marketing in Galway
 

Andere mochten auch (14)

SCCUL Enterprise at OMiG September 2015 Meet Up
SCCUL Enterprise at OMiG September 2015 Meet Up SCCUL Enterprise at OMiG September 2015 Meet Up
SCCUL Enterprise at OMiG September 2015 Meet Up
 
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
Failte Ireland - Digital Strategy By Orla Carroll (Head of Digital)
 
Irish Patents Office Presentation, OMiG May Meet Up
Irish Patents Office Presentation, OMiG May Meet UpIrish Patents Office Presentation, OMiG May Meet Up
Irish Patents Office Presentation, OMiG May Meet Up
 
OMiG May Meet Up: Protect Your Idea
OMiG May Meet Up: Protect Your IdeaOMiG May Meet Up: Protect Your Idea
OMiG May Meet Up: Protect Your Idea
 
Social Media Glossary by Michelle Frawley of Media Savvy
Social Media Glossary by Michelle Frawley of Media SavvySocial Media Glossary by Michelle Frawley of Media Savvy
Social Media Glossary by Michelle Frawley of Media Savvy
 
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
Technology Acquisition and R&D with Enterprise Ireland, PJ'O'Reilly
 
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
Inbound Actually: A Marketing Love Story with Lisa Toner Hubspot
 
OMiG August 2015 Meet Up
OMiG August 2015 Meet UpOMiG August 2015 Meet Up
OMiG August 2015 Meet Up
 
OMiG March Meet Up 2016
OMiG March Meet Up 2016 OMiG March Meet Up 2016
OMiG March Meet Up 2016
 
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)JCI Galway - Online Marketing in Galway Presentation (April 29 2013)
JCI Galway - Online Marketing in Galway Presentation (April 29 2013)
 
Building a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social MediaBuilding a Global Brand Through Content Marketing & Social Media
Building a Global Brand Through Content Marketing & Social Media
 
OMiG October 2016 Meet Up
OMiG October 2016 Meet Up OMiG October 2016 Meet Up
OMiG October 2016 Meet Up
 
Branding in an Online Space by Gillian Horan, The Pudding
Branding in an Online Space by Gillian Horan, The Pudding Branding in an Online Space by Gillian Horan, The Pudding
Branding in an Online Space by Gillian Horan, The Pudding
 
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Digital Summit 2016 - Natalie Roper -The GuardianOMiG Digital Summit 2016 - Natalie Roper -The Guardian
OMiG Digital Summit 2016 - Natalie Roper -The Guardian
 

Ähnlich wie OMiG Agenda 29th May 2012 - 2nd Meet Up

Ralph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia
 
What's Working for SMB Marketing in 2013
What's Working for SMB Marketing in 2013What's Working for SMB Marketing in 2013
What's Working for SMB Marketing in 2013ReadyTalk
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
 
You Business Lead Generation Handbook
You Business Lead Generation HandbookYou Business Lead Generation Handbook
You Business Lead Generation HandbookIvanti
 
Understanding Internet marketing
Understanding Internet marketingUnderstanding Internet marketing
Understanding Internet marketingTim Tan
 
Online Marketing. E-Commerce Solutions
Online Marketing. E-Commerce SolutionsOnline Marketing. E-Commerce Solutions
Online Marketing. E-Commerce Solutionse2market
 
Internet marketing workshop bangalore
Internet marketing workshop bangaloreInternet marketing workshop bangalore
Internet marketing workshop bangaloreLakshmi Sastry
 
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012Ashley Endlich
 
Bci italia digital marketing services
Bci italia digital marketing servicesBci italia digital marketing services
Bci italia digital marketing servicesAlessandro Giacchino
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing ToolkitVincent Teo
 
Durrani design-portfolio
Durrani design-portfolioDurrani design-portfolio
Durrani design-portfolioRich
 

Ähnlich wie OMiG Agenda 29th May 2012 - 2nd Meet Up (20)

Ralph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing StrategyRalph Paglia Recommended Digital Marketing Strategy
Ralph Paglia Recommended Digital Marketing Strategy
 
What's Working for SMB Marketing in 2013
What's Working for SMB Marketing in 2013What's Working for SMB Marketing in 2013
What's Working for SMB Marketing in 2013
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Share
 
Corporate presentation v3.0
Corporate presentation v3.0Corporate presentation v3.0
Corporate presentation v3.0
 
You Business Lead Generation Handbook
You Business Lead Generation HandbookYou Business Lead Generation Handbook
You Business Lead Generation Handbook
 
Understanding Internet marketing
Understanding Internet marketingUnderstanding Internet marketing
Understanding Internet marketing
 
IMarks Digital Marketing Company
IMarks Digital Marketing CompanyIMarks Digital Marketing Company
IMarks Digital Marketing Company
 
Online Marketing. E-Commerce Solutions
Online Marketing. E-Commerce SolutionsOnline Marketing. E-Commerce Solutions
Online Marketing. E-Commerce Solutions
 
Marketing technology-landscape-jp201302
Marketing technology-landscape-jp201302Marketing technology-landscape-jp201302
Marketing technology-landscape-jp201302
 
Internet marketing workshop bangalore
Internet marketing workshop bangaloreInternet marketing workshop bangalore
Internet marketing workshop bangalore
 
Page Administrator - Staub Marketing Pty Ltd
Page Administrator - Staub Marketing Pty LtdPage Administrator - Staub Marketing Pty Ltd
Page Administrator - Staub Marketing Pty Ltd
 
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012
 
Bci italia digital marketing services
Bci italia digital marketing servicesBci italia digital marketing services
Bci italia digital marketing services
 
Interactive marketing
Interactive marketingInteractive marketing
Interactive marketing
 
Analytic Edge
Analytic EdgeAnalytic Edge
Analytic Edge
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing Toolkit
 
Digital Pr
Digital PrDigital Pr
Digital Pr
 
Durrani design-portfolio
Durrani design-portfolioDurrani design-portfolio
Durrani design-portfolio
 
The Cmo Solution
The Cmo SolutionThe Cmo Solution
The Cmo Solution
 
No Digital Strategy
No Digital StrategyNo Digital Strategy
No Digital Strategy
 

Mehr von Online Marketing in Galway

Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBizGetting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBizOnline Marketing in Galway
 
OMiG July 2017 Meet Up w/ Sales Professionals Network
OMiG July 2017 Meet Up w/ Sales Professionals NetworkOMiG July 2017 Meet Up w/ Sales Professionals Network
OMiG July 2017 Meet Up w/ Sales Professionals NetworkOnline Marketing in Galway
 
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
OMiG Digital Summit 2016 - Paul Buckley  - Aer LingusOMiG Digital Summit 2016 - Paul Buckley  - Aer Lingus
OMiG Digital Summit 2016 - Paul Buckley - Aer LingusOnline Marketing in Galway
 
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of HuskiesOMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of HuskiesOnline Marketing in Galway
 
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
OMiG Digital Summit 2016 - Maciej Dabrowski  - AltocloudOMiG Digital Summit 2016 - Maciej Dabrowski  - Altocloud
OMiG Digital Summit 2016 - Maciej Dabrowski - AltocloudOnline Marketing in Galway
 
OMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Aislinn Connolly - GoogleOMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Aislinn Connolly - GoogleOnline Marketing in Galway
 
OMiG Digital Summit 2016 - Grainne Redmond - eir
OMiG Digital Summit 2016 - Grainne Redmond  - eir OMiG Digital Summit 2016 - Grainne Redmond  - eir
OMiG Digital Summit 2016 - Grainne Redmond - eir Online Marketing in Galway
 
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG Diigital Summit 2016 - Aaron Chalke - MediaworksOMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG Diigital Summit 2016 - Aaron Chalke - MediaworksOnline Marketing in Galway
 
OMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda FlynnOMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda FlynnOnline Marketing in Galway
 
OMiG November Meet Up with iRadio and John Mulry
OMiG November Meet Up with iRadio and John Mulry OMiG November Meet Up with iRadio and John Mulry
OMiG November Meet Up with iRadio and John Mulry Online Marketing in Galway
 
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience Online Marketing in Galway
 
Periscope - How to use live streaming for Business with Becboop
Periscope - How to use live streaming for Business with BecboopPeriscope - How to use live streaming for Business with Becboop
Periscope - How to use live streaming for Business with BecboopOnline Marketing in Galway
 
OMiG September Meet Up with SCCUL Enterprises and BecBoop
OMiG September Meet Up with SCCUL Enterprises and BecBoopOMiG September Meet Up with SCCUL Enterprises and BecBoop
OMiG September Meet Up with SCCUL Enterprises and BecBoopOnline Marketing in Galway
 

Mehr von Online Marketing in Galway (19)

Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBizGetting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
Getting your Sales & Marketing Systems & People Talking for Growth by BriteBiz
 
OMiG July 2017 Meet Up w/ Sales Professionals Network
OMiG July 2017 Meet Up w/ Sales Professionals NetworkOMiG July 2017 Meet Up w/ Sales Professionals Network
OMiG July 2017 Meet Up w/ Sales Professionals Network
 
Blueprint for aligning sales and marketing
Blueprint for aligning sales and marketingBlueprint for aligning sales and marketing
Blueprint for aligning sales and marketing
 
InsurTech: Unleash Your Imagination
InsurTech: Unleash Your ImaginationInsurTech: Unleash Your Imagination
InsurTech: Unleash Your Imagination
 
#NWED Social Media Tips B2B
#NWED Social Media Tips B2B#NWED Social Media Tips B2B
#NWED Social Media Tips B2B
 
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
OMiG Digital Summit 2016 - Paul Buckley  - Aer LingusOMiG Digital Summit 2016 - Paul Buckley  - Aer Lingus
OMiG Digital Summit 2016 - Paul Buckley - Aer Lingus
 
OMiG Digital Summit 2016 - Mark Brennan - AIB
OMiG Digital Summit 2016 - Mark Brennan - AIBOMiG Digital Summit 2016 - Mark Brennan - AIB
OMiG Digital Summit 2016 - Mark Brennan - AIB
 
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of HuskiesOMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
 
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
OMiG Digital Summit 2016 - Maciej Dabrowski  - AltocloudOMiG Digital Summit 2016 - Maciej Dabrowski  - Altocloud
OMiG Digital Summit 2016 - Maciej Dabrowski - Altocloud
 
OMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Aislinn Connolly - GoogleOMiG Digital Summit 2016 - Aislinn Connolly - Google
OMiG Digital Summit 2016 - Aislinn Connolly - Google
 
OMiG Digital Summit 2016 - Grainne Redmond - eir
OMiG Digital Summit 2016 - Grainne Redmond  - eir OMiG Digital Summit 2016 - Grainne Redmond  - eir
OMiG Digital Summit 2016 - Grainne Redmond - eir
 
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG Diigital Summit 2016 - Aaron Chalke - MediaworksOMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
OMiG Diigital Summit 2016 - Aaron Chalke - Mediaworks
 
OMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda FlynnOMiG December Meet Up with LEO, Galway and Linda Flynn
OMiG December Meet Up with LEO, Galway and Linda Flynn
 
OMiG November Meet Up with iRadio and John Mulry
OMiG November Meet Up with iRadio and John Mulry OMiG November Meet Up with iRadio and John Mulry
OMiG November Meet Up with iRadio and John Mulry
 
OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience OMiG Semibar: Elevating your marketing strategy with emotion and experience
OMiG Semibar: Elevating your marketing strategy with emotion and experience
 
OMiG October Meet Up 2015
OMiG October Meet Up 2015OMiG October Meet Up 2015
OMiG October Meet Up 2015
 
Periscope - How to use live streaming for Business with Becboop
Periscope - How to use live streaming for Business with BecboopPeriscope - How to use live streaming for Business with Becboop
Periscope - How to use live streaming for Business with Becboop
 
OMiG September Meet Up with SCCUL Enterprises and BecBoop
OMiG September Meet Up with SCCUL Enterprises and BecBoopOMiG September Meet Up with SCCUL Enterprises and BecBoop
OMiG September Meet Up with SCCUL Enterprises and BecBoop
 
OMiG Meet Up - February 2015
OMiG Meet Up - February 2015OMiG Meet Up - February 2015
OMiG Meet Up - February 2015
 

OMiG Agenda 29th May 2012 - 2nd Meet Up

  • 1. + Second Meet Up Session – Agenda “Getting Invloved with Online Marketing in Galway” Tuesday 29th May 2012
  • 2. + Agenda 1. Introduction and Seminar Sign Up 2. Michelle Frawley – Mediasavvy – 20 Minutes  Online Marketing Glossary 3. Salvatore McDonagh – Web Marketing Ireland – 20 Minutes  The "Sales Funnel“  The "Why, What, and How to" of getting Return on Investment (ROI) from online marketing. 4. Ronan Kavanagh – Spam Titan – 20 Minutes  Online Marketing Case Study 5. Carol Murphy – Goldenpages.ie - 20 Minutes  Transition from Print to Online Media 6. Questions and Answers 7. Next Meeting (Seminars and Training to Start) 8. Any Other Business
  • 3. + Future Seminars Discussed/Blog Post/ Thought Leadership Themes Google Adwords (Search Engine Marketing) Online PR & Email Integration of Offline and marketing Online Marketing Setting up an Online Social Media Strategy Store (e-Commerce) Video Marketing (Online Search Engine Video, Production, Viral Optimisation Videos etc) Company ‘ABC’ – New Start Up Getting your Business that wants to Website Optimisation Online (The Basics) develop an Online Marketing Strategy
  • 4. +